Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
201. How Do I Make Links Clickable in Podcast Show Notes? | Podcasting Tips and Strategies
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FAQ Friday answering the podcasting question of "How Do I Make Links Clickable in Podcast Show Notes?"
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Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation: www.ThePodcastTeacher.com/consult
Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting for Solopreneurs and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, how do I make my links clickable in my show notes? This question comes from Rhonda, host of the Forget People Pleasing podcast. Hey Rhonda, thanks so much for listening. Rhonda is wondering how to make the links in her show notes clickable so that listeners can easily visit the resources that she mentions in her episodes. This is actually a tricky question because it's not just a simple technical feature. Not all podcast players treat links the same way. So some players make links clickable, Some do not, and some only make them clickable under certain conditions. So for example, Apple Podcasts makes links clickable for people who are subscribed to the show, but not for listeners who are discovering your podcast and they haven't subscribed yet.
So if your show notes only say something like click here, those people who are not subscribed won't actually see a clickable link, even if you've set it up that way on the backend. That means that the text in your show notes should always include the full link itself. So instead of writing something like, "Click here to get my podcast roadmap," it's much better to write something like, "Go to thepodcastteacher.com/roadmap" to download the roadmap. That way, even if the link is not technically clickable for someone, they can still see the URL and they can either copy and paste or they can just type it in themselves. In most podcast hosting platforms, the process to make a link works just like it does in other programs that you're probably already familiar with. You simply highlight the text that you want to link and then look for the little link icon in the formatting toolbar. And then you'll add your link that way. But make sure that when you're adding any links that they begin with HTTPS, not just HTTP.
Spotify in particular only displays links that start with HTTPS. So if you accidentally leave off the S, the link may not show up at all for your listeners on that platform. Shout out to Steve from the Podcast Editor Academy for sharing this tip with me. If you have a podcasting question, click the Send Me Your Question link in the episode description and I'll answer it in an upcoming episode. Until next time, happy podcasting.
