.jpg)
Podcasting for Solopreneurs | Podcasting Tips and Online Marketing Strategies for Business Growth
Are you a business owner looking for podcasting and online marketing tips to grow your show and convert listeners into sales? This podcast about how to podcast has you covered!
You’ll get actionable strategies to increase your downloads, attract new listeners, and ultimately convert those listeners into sales for your online business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a fellow solopreneur as well as a certified podcast growth coach.
She shares her podcasting expertise to help you leverage your podcast to build authority in your niche, expand your reach, and grow your client base.
With over 10 years of experience as an educator, Julia combined her passion for teaching with her love for podcasting to create a show that delivers real results. This show has ranked in the top 25 on Apple Podcasts in 8 different countries, placing it in the top 1.5% of all podcasts worldwide.
Now, she’s teaching you the proven podcasting growth strategies that helped her achieve that success so you can do the same with your podcast!
In this podcast about podcasting, solopreneurs will learn podcasting tips to answer questions like:
-How can I get more podcast listeners and grow my audience?
-How do I use a podcast to grow my online business?
-What are the best ways to promote my podcast as a solopreneur?
-How do I get more podcast downloads?
-What are podcasting growth strategies?
-How can I convert podcast listeners into paying clients and customers for my online business?
-What are the best podcast online marketing strategies?
-What can I do to improve my podcast’s SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting strategies and online marketing tips to grow your show and your business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Uncover what's holding your podcast back and the strategy that you should be focusing on to grow it with the 60-second quiz: www.ThePodcastTeacher.com/quiz
No Podcast yet? Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Podcasting for Solopreneurs | Podcasting Tips and Online Marketing Strategies for Business Growth
213. How Do People Discover New Podcasts? | Podcasting Tips and Strategies
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
FAQ Friday answering the podcasting question of "How Do People Discover New Podcasts?"
Take Your Next Step:
- Podcast Startup Academy: www.ThePodcastTeacher.com/academy
- Podcast Growth Collective: www.ThePodcastTeacher.com/collective
- A free consultation: www.ThePodcastTeacher.com/consult
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting for Solopreneurs and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, how do people discover new podcasts? And this question comes from Sue, an aspiring podcaster. Thanks for being a listener, Sue. She goes on to say that she doesn't really enjoy being on social media and she doesn't want to spend a lot of time marketing sustain her podcast, so she's wondering if it's even worth starting one if she's not planning to promote it heavily. This is a great question, and I can so relate to this because I don't want to spend a lot of time marketing my podcast or being on social media either, and I'm here with a successful show, so I think that gives you your answer. About 50% of podcast listeners discover new shows by searching inside their podcast app, which is why I am such a big fan of podcast search engine optimization, or podcast SEO. Just like people search on Google, they also search inside their podcast apps. They open up Apple, Spotify, or another podcast player, and they type in a topic that they're looking for a podcast about.
The app then shows them podcasts, both shows and episodes that match their search. And when your podcast is optimized correctly, your show and your episodes can appear in those search results. I have not posted about this podcast on social media for a very long time, yet I still get a steady stream of new listeners. Partly because people are finding the show through search inside podcast apps. And that is because I've been strategic about optimizing for their searches. If you have the capacity, promoting your podcast can absolutely help your show to grow bigger, faster, but you can definitely have a successful show without doing that. So don't let your lack of enthusiasm for social media stop you from starting a podcast. If you have a podcasting question, click the Send Me Your Question link in the episode description and I'll answer it in an upcoming episode.
Until next time, happy podcasting.
