Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
247. How Do I Write Episode Titles That Get More Listens? | Podcasting SEO Tips
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
FAQ Friday answering "How do I write podcast episode titles that get more listens?" Your episode titles have exactly two jobs. In this episode, I'm breaking down both, sharing my 80% rule for podcast SEO, and giving you the title mistakes to avoid, plus my favorite trick for reviving underperforming episodes.
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation: www.ThePodcastTeacher.com/consult
Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting Over 50 and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, how do I write titles that get more listens? This question comes from Kathy, who goes on to say that she's about 10 episodes into her podcast which is for grandparents raising grandchildren. Hey, Kathy, thanks so much for being here, and what a meaningful show. Many podcasters don't make it to episode 10, so you are doing a great job. To answer your question, creating episode titles is both an art and a science because episode titles have 2 different jobs. The first is to rank in search results, and then it's also to earn the click. So the science of creating an episode title is all about optimizing for the algorithm. Podcast apps are basically search engines, and episode titles are one of the fields that they actually consider.
So your show's primary keyword the broad, simple term your ideal listener would type into a search bar should appear in at least 80% of your episode titles. Yes, 80%. I know that sounds repetitive, and that's exactly the point, because in podcast SEO, repetition is the strategy. Now, the art of creating a title is also important though, because once your title appears in someone's search results or their it has about 2 seconds to answer their silent question of what's in this for me. As a teacher, my style is pretty straightforward, so I like to state the benefit, something like 3 Podcasting Growth Strategies to Double Your Downloads. That tells a potential listener exactly what they'll get. However, you can also spark curiosity with a title like Why Your Podcasting Downloads Drop Every Summer. You'll notice that both titles have the words podcasting and downloads in them in order to achieve the goal of coming up in the search results.
Which one earns the click can depend on the individual listener. So make sure and incorporate variety and don't make all of your titles follow the same exact structure. One last tip is that titles can be edited. So if an episode underperformed, don't retire that topic, but instead give it a new title and a second chance. You'd be surprised at how often a retitle revives an episode. If you have a podcasting question, submit it at thepodcastteacher.com/question and I'll answer it in an upcoming episode. Until next time, happy podcasting.
