Like any powerful fundraising tool, surveys can be both your best and your worst idea.
They are a fantastic way to make people feel seen and valued…
… unless you ignore the results, ask transactional questions that put people in the wrong frame of mind for philanthropy, and confuse everyone in your organization by taking the results too literally.
In today’s episode, Louis goes over a framework to help you design and follow up on surveys to maximize your fundraising results.
(We’ll try to avoid mentioning ChatGPT, procurement, and the Czech Republic but can’t make promises!)
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ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.