If you were a fundraiser in higher education 20-30 years ago, the playbook for the annual fund was clear: a couple of letters to your alumni, a reunion effort, and lots of volunteer solicitation.
Now… not so much.
Most alumni are non-responsive to email and mail solicitations.
It is harder and harder to get people to volunteer.
Today, we share an alternative playbook that focuses on:
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ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.