Donor Growth

Should We Think of Fundraising as a Funnel?

June 15, 2023 Louis Diez & Mike Duerksen
Donor Growth
Should We Think of Fundraising as a Funnel?
Show Notes

There are several mental models we use to organize and understand our fundraising work. The funnel is one of the most well-known.

In today’s episode, we explore the funnel model with you:

What it’s good at explaining. 

What it misses.

How it could help you come up with the right solutions to your fundraising problems.

We also tease a couple of alternatives…

Tune in and let us know how you see things on LinkedIn or by reaching out directly to Mike and Louis!


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ABOUT THE HOSTS

Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.

Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.