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In the second episode of our Sport for Business Leadership series we speak to Dubai Duty Free CEO Colm McLoughlin.

He has been part of the Duty Free scene for more than 50 years but his entry to it took some interesting twists along the way.

He talks openly about the power of sporting sponsorship, about what works, how they became a major sponsor in tennis, golf and horseracing, and why they exited the Irish Open golf.

We find out about his love for a particular sporting tournament, a chance meeting with a famous GAA figure, and how we would need to book the entire restaurant for dinner with his sporting heroes...

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with GAA President Larry McCarthy,  FAI CEO Jonathan Hill and President of the Olympic Federation of Ireland, Sarah Keane.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Patrick Nelson CEO of the FAI, Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, and more leaders willing to give of their time and insight.

Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.