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In the fourth episode of our Sport for Business Leadership series we speak to Warren Deutrom, CEO of Cricket Ireland.

We talk about the highs and lows of performance; about bringing a sport from an employee base of one to 40 and turnover of €250,000 to more than €12 million; about the ambition to make cricket mainstream in Ireland, matching its position elsewhere around the world.

We discuss the frustration of not having a permanent national home for the sport and the potential reputational damage that will do as we progress.

We finish with an imaginary lunch in the Grand Hotel in Malahide and find out which heroes from in and outside sport would be sitting at the table.

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with those that are making a difference across the sporting sector in Ireland and further afield.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight.

Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.