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Technology is forever changing the way that sport is played, ruled, watched, consumed, prepared for, and engaged with.

In this Sport for Business Podcast series, we explore the areas where change is happening, from Ireland and around the world, talking to the people who are creating that change.

This morning we go to Boston Massachusetts, to speak to Mike Colarossi, Vice President, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison.

Their Embelex brand is responsible for the labels and numbers you see every day on football shirts across the top European Leagues, in the NFL and the NBA.  

They are more than just numbers though as we discovered over the course of the conversation,

To find out more about our Sports Technology coverage and all of our news and analysis from the commercial world of sport,  visit us at SportforBusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.

Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.