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Today we are going into the numbers as part of our Insight series looking at important sporting research.

Today’s guest is Jon Long, the Managing Director of ONSIDE Sponsorship and the conversation centres on the publication of the sixth wave of the ONSIDE Sports Impact Monitor, conducted with organisations that are members of the Sport for Business network.

We cover the degree of confidence there is across our sector, and also look at hot topics such as the need to attract younger audiences, the diversity profile of sport in Ireland, and the attractiveness of different sports and how that has changed over the past 12 months.

If you want to explore the research in more detail you can make contact direct with Jon and the team at onside.ie 

If you want to find out more about the commercial world of Irish sport in all its forms then join us at Sportforbusiness.com or drop me a line at rob@sportforbusiness.com to say hi.

You can subscribe to this podcast which drops every Tuesday and Thursday across a wide range of sports and sponsorship related areas on Spotify, Apple Podcasts or wherever you get your podcasts from.  

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Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.

Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.