Let us know what’s on your mind

In today's Podcast we are returning to our Insights series looking at research into the world of sport and activity, and placing it in a meaningful  context 

Benny Cullen is our guest for this episode and the subject is the Irish Sports Monitor published in the last few days as well as research into the sporting and activity levels of children across the island of Ireland.

We take a dive into the numbers around the sports we play, the reasons we are active, the barriers we have to overcome and the lessons we can learn on how to do things better.

There are high points such as the fact that 96 percent of children are active every week, and 92 percent of children with a disability, but there are sticky numbers as well around socio economic gradients and how it is proving more difficult to manage improvement in certain areas.

If you want to find out more about the commercial world of Irish sport in all its forms then join us at Sportforbusiness.com or drop me a line at rob@sportforbusiness.com to say hi.

You can subscribe to this podcast which drops every Tuesday and Thursday across a wide range of sports and sponsorship related areas on Spotify, Apple Podcasts or wherever you get your podcasts from.  

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Ben Calveley, the CEO of the British and Irish Lions, Patrick Nelson CEO of the FAI and more leaders willing to give of their time and insight.

Our upcoming live events on Sports Tourism in Limerick and plenty more are live on the Sport for Business website and we'd love to have you join us.