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In today's Podcast, we are back in the world of insight.

John Trainor is the founder of Onside Sponsorship and recognised across the industry as being the Father of detailed insight on what makes sponsorship work.

The Annual Who Won Sponsorship Series returned this week and it was a great gathering from across the sector.

After the lights dimmed and the conversation was stilled we sat down with John for a special recording where we talked about the best of the year, the trends in Brand Ambassadorship, and the holy trinity of Assets, Activation and Analysis.

John has been off the grid for a while and it was great to have him back among us.

Let’s tune in then to the conversation we had.  I bet you will learn something…

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