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In today's 92nd episode of the Sport for Business podcast we are chatting with Stephen King about the announcement that KPMG is renewing it's partnership with the KPMG Women's Irish Open for another three years.

They were a key element in bringing the tournament back onto the schedule after an abeyance of a decade and the success over the past three years is evidenced by this renewal.

We talk about why it is important for a professional services company to be involved in sporting partnerships, the lessons that have been learned over the past three years, the new date on the calendar for the tournament from 2025 and plenty more.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

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