{"version":"1.0.0","segments":[{"speaker":"Lefteris Heretakis","startTime":10.65,"endTime":12.96,"body":"Hello, and"},{"speaker":"Lefteris Heretakis","startTime":10.65,"endTime":12.96,"body":"welcome to design education"},{"speaker":"Lefteris Heretakis","startTime":12.96,"endTime":17.43,"body":"talks by the new art school. Our"},{"speaker":"Lefteris Heretakis","startTime":12.96,"endTime":17.43,"body":"guest today is Tim Weaver."},{"speaker":"Lefteris Heretakis","startTime":17.7,"endTime":18.57,"body":"Welcome, Tim."},{"speaker":"Tim Weaver","startTime":19.11,"endTime":20.73,"body":"Good morning. Thank"},{"speaker":"Tim Weaver","startTime":19.11,"endTime":20.73,"body":"you for having me."},{"speaker":"Lefteris Heretakis","startTime":20.94,"endTime":22.53,"body":"Hello,"},{"speaker":"Lefteris Heretakis","startTime":20.94,"endTime":22.53,"body":"hello. Fantastic to have you"},{"speaker":"Lefteris Heretakis","startTime":22.53,"endTime":22.95,"body":"here."},{"speaker":"Tim Weaver","startTime":24.06,"endTime":27.9,"body":"So tell us about you"},{"speaker":"Tim Weaver","startTime":24.06,"endTime":27.9,"body":"and your work. Well, what stops"},{"speaker":"Tim Weaver","startTime":27.9,"endTime":33.93,"body":"so I'm a big, burly, bearded"},{"speaker":"Tim Weaver","startTime":27.9,"endTime":33.93,"body":"tattoo chap who grew up kind of"},{"speaker":"Tim Weaver","startTime":33.96,"endTime":38.16,"body":"playing in metal bands and"},{"speaker":"Tim Weaver","startTime":33.96,"endTime":38.16,"body":"touring Europe, and kind of"},{"speaker":"Tim Weaver","startTime":38.16,"endTime":41.91,"body":"found my passion for design"},{"speaker":"Tim Weaver","startTime":38.16,"endTime":41.91,"body":"through that kind of creating"},{"speaker":"Tim Weaver","startTime":41.94,"endTime":45.72,"body":"logos, posters, websites for my"},{"speaker":"Tim Weaver","startTime":41.94,"endTime":45.72,"body":"buddies, and they're all"},{"speaker":"Tim Weaver","startTime":45.72,"endTime":49.14,"body":"terrible, absolutely terrible."},{"speaker":"Tim Weaver","startTime":45.72,"endTime":49.14,"body":"But naturally, it's something I"},{"speaker":"Tim Weaver","startTime":49.14,"endTime":53.07,"body":"had a passion for. So I went on"},{"speaker":"Tim Weaver","startTime":49.14,"endTime":53.07,"body":"to university and studied this"},{"speaker":"Tim Weaver","startTime":53.1,"endTime":57.51,"body":"mythical thing called multimedia"},{"speaker":"Tim Weaver","startTime":53.1,"endTime":57.51,"body":"technology at the time, I then"},{"speaker":"Tim Weaver","startTime":57.51,"endTime":61.59,"body":"moved and got myself a"},{"speaker":"Tim Weaver","startTime":57.51,"endTime":61.59,"body":"internship with an agency and"},{"speaker":"Tim Weaver","startTime":61.59,"endTime":64.95,"body":"jumped through a few agencies to"},{"speaker":"Tim Weaver","startTime":61.59,"endTime":64.95,"body":"the point where I'm part time"},{"speaker":"Tim Weaver","startTime":64.95,"endTime":67.71,"body":"creative director of an"},{"speaker":"Tim Weaver","startTime":64.95,"endTime":67.71,"body":"independent school marketing"},{"speaker":"Tim Weaver","startTime":67.71,"endTime":68.4,"body":"agency,"},{"speaker":"Tim Weaver","startTime":69.63,"endTime":73.26,"body":"with a sole purpose to inspire"},{"speaker":"Tim Weaver","startTime":69.63,"endTime":73.26,"body":"schools to share their stories,"},{"speaker":"Tim Weaver","startTime":73.56,"endTime":77.46,"body":"and kind of like Batman, then my"},{"speaker":"Tim Weaver","startTime":73.56,"endTime":77.46,"body":"evenings as my vigilante work,"},{"speaker":"Tim Weaver","startTime":77.46,"endTime":80.94,"body":"where I work with, like"},{"speaker":"Tim Weaver","startTime":77.46,"endTime":80.94,"body":"rebellious brand owners, and"},{"speaker":"Tim Weaver","startTime":80.94,"endTime":84.09,"body":"work with them on their"},{"speaker":"Tim Weaver","startTime":80.94,"endTime":84.09,"body":"branding. So I never split life,"},{"speaker":"Tim Weaver","startTime":84.42,"endTime":88.26,"body":"but it's very rewarding and"},{"speaker":"Tim Weaver","startTime":84.42,"endTime":88.26,"body":"super creative. That's"},{"speaker":"Tim Weaver","startTime":88.26,"endTime":92.25,"body":"wonderful. That's wonderful. So"},{"speaker":"Tim Weaver","startTime":88.26,"endTime":92.25,"body":"you're actually also involved in"},{"speaker":"Tim Weaver","startTime":92.25,"endTime":95.73,"body":"recruiting designers, then?"},{"speaker":"Tim Weaver","startTime":92.25,"endTime":95.73,"body":"That's correct. Yes. So"},{"speaker":"Tim Weaver","startTime":96.96,"endTime":100.77,"body":"I think there's a wonderful"},{"speaker":"Tim Weaver","startTime":96.96,"endTime":100.77,"body":"merit to bringing young talent"},{"speaker":"Tim Weaver","startTime":100.8,"endTime":105.63,"body":"into an agency. And I know that"},{"speaker":"Tim Weaver","startTime":100.8,"endTime":105.63,"body":"because it was firsthand what I"},{"speaker":"Tim Weaver","startTime":105.63,"endTime":109.8,"body":"did, you know, most my"},{"speaker":"Tim Weaver","startTime":105.63,"endTime":109.8,"body":"university course when I back in"},{"speaker":"Tim Weaver","startTime":109.8,"endTime":113.31,"body":"the day, you know, before the"},{"speaker":"Tim Weaver","startTime":109.8,"endTime":113.31,"body":"wheel was invented, when I went"},{"speaker":"Tim Weaver","startTime":113.31,"endTime":116.94,"body":"to university, it was like,"},{"speaker":"Tim Weaver","startTime":113.31,"endTime":116.94,"body":"maybe two and a half days, or"},{"speaker":"Tim Weaver","startTime":116.94,"endTime":120.72,"body":"three days, tops that you would"},{"speaker":"Tim Weaver","startTime":116.94,"endTime":120.72,"body":"actually be on campus studying"},{"speaker":"Tim Weaver","startTime":120.72,"endTime":124.65,"body":"something. And I was like, I"},{"speaker":"Tim Weaver","startTime":120.72,"endTime":124.65,"body":"want to, I want to experience"},{"speaker":"Tim Weaver","startTime":124.65,"endTime":127.32,"body":"what this is going to be like in"},{"speaker":"Tim Weaver","startTime":124.65,"endTime":127.32,"body":"the real world. And so I"},{"speaker":"Tim Weaver","startTime":127.32,"endTime":130.86,"body":"actively went out, I was very"},{"speaker":"Tim Weaver","startTime":127.32,"endTime":130.86,"body":"lucky that I knew a couple of"},{"speaker":"Tim Weaver","startTime":130.86,"endTime":133.32,"body":"people who are a little bit"},{"speaker":"Tim Weaver","startTime":130.86,"endTime":133.32,"body":"older than me who worked in"},{"speaker":"Tim Weaver","startTime":133.32,"endTime":138.0,"body":"agencies. And I was like, Can I"},{"speaker":"Tim Weaver","startTime":133.32,"endTime":138.0,"body":"come to work for you please, can"},{"speaker":"Tim Weaver","startTime":138.0,"endTime":141.6,"body":"I just just tread the boards get"},{"speaker":"Tim Weaver","startTime":138.0,"endTime":141.6,"body":"some experience. And I was"},{"speaker":"Tim Weaver","startTime":141.6,"endTime":145.08,"body":"really lucky that I got an"},{"speaker":"Tim Weaver","startTime":141.6,"endTime":145.08,"body":"internship with the agency to"},{"speaker":"Tim Weaver","startTime":145.08,"endTime":148.83,"body":"kind of complement my university"},{"speaker":"Tim Weaver","startTime":145.08,"endTime":148.83,"body":"life. So I was doing two days at"},{"speaker":"Tim Weaver","startTime":148.83,"endTime":153.57,"body":"uni, sorry, two and a half days"},{"speaker":"Tim Weaver","startTime":148.83,"endTime":153.57,"body":"at uni, two days at the agency."},{"speaker":"Tim Weaver","startTime":153.57,"endTime":156.42,"body":"And then I had another half day"},{"speaker":"Tim Weaver","startTime":153.57,"endTime":156.42,"body":"to work on home projects and"},{"speaker":"Tim Weaver","startTime":156.42,"endTime":159.75,"body":"things like that. And it was"},{"speaker":"Tim Weaver","startTime":156.42,"endTime":159.75,"body":"mega important, because I got"},{"speaker":"Tim Weaver","startTime":159.75,"endTime":163.98,"body":"such a rounded appreciation for"},{"speaker":"Tim Weaver","startTime":159.75,"endTime":163.98,"body":"what was going on, you know, in"},{"speaker":"Tim Weaver","startTime":163.98,"endTime":166.56,"body":"the industry at the time, as"},{"speaker":"Tim Weaver","startTime":163.98,"endTime":166.56,"body":"well as improving my education"},{"speaker":"Tim Weaver","startTime":166.56,"endTime":170.91,"body":"on the subject of creative"},{"speaker":"Tim Weaver","startTime":166.56,"endTime":170.91,"body":"design. And from that, it's"},{"speaker":"Tim Weaver","startTime":170.94,"endTime":176.61,"body":"always been what I've wanted to"},{"speaker":"Tim Weaver","startTime":170.94,"endTime":176.61,"body":"do. So at at my company, I am a"},{"speaker":"Tim Weaver","startTime":176.61,"endTime":181.53,"body":"creative director of 16, eight"},{"speaker":"Tim Weaver","startTime":176.61,"endTime":181.53,"body":"of those recruits now have come"},{"speaker":"Tim Weaver","startTime":181.53,"endTime":185.88,"body":"directly out of university, and"},{"speaker":"Tim Weaver","startTime":181.53,"endTime":185.88,"body":"two of which now team leaves,"},{"speaker":"Tim Weaver","startTime":185.88,"endTime":189.3,"body":"the senior designers, they've"},{"speaker":"Tim Weaver","startTime":185.88,"endTime":189.3,"body":"been with me for six years. And"},{"speaker":"Tim Weaver","startTime":189.3,"endTime":192.51,"body":"it all started by me going in"},{"speaker":"Tim Weaver","startTime":189.3,"endTime":192.51,"body":"and offering the same"},{"speaker":"Tim Weaver","startTime":192.51,"endTime":197.1,"body":"opportunity that I went out and"},{"speaker":"Tim Weaver","startTime":192.51,"endTime":197.1,"body":"actually got for myself back at"},{"speaker":"Tim Weaver","startTime":197.1,"endTime":198.0,"body":"university."},{"speaker":"Lefteris Heretakis","startTime":199.199,"endTime":201.989,"body":"That's"},{"speaker":"Lefteris Heretakis","startTime":199.199,"endTime":201.989,"body":"wonderful. That's wonderful. So"},{"speaker":"Lefteris Heretakis","startTime":202.019,"endTime":204.659,"body":"what are the key things you need"},{"speaker":"Lefteris Heretakis","startTime":202.019,"endTime":204.659,"body":"to bear in mind that when"},{"speaker":"Lefteris Heretakis","startTime":204.659,"endTime":206.549,"body":"dealing with the education"},{"speaker":"Lefteris Heretakis","startTime":204.659,"endTime":206.549,"body":"sector,"},{"speaker":"Tim Weaver","startTime":207.09,"endTime":210.69,"body":"or so it's really"},{"speaker":"Tim Weaver","startTime":207.09,"endTime":210.69,"body":"important to know that the"},{"speaker":"Tim Weaver","startTime":210.87,"endTime":213.57,"body":"company I work for we work"},{"speaker":"Tim Weaver","startTime":210.87,"endTime":213.57,"body":"predominantly with the"},{"speaker":"Tim Weaver","startTime":213.57,"endTime":217.05,"body":"independent school sector. So"},{"speaker":"Tim Weaver","startTime":213.57,"endTime":217.05,"body":"these are the fee paying"},{"speaker":"Tim Weaver","startTime":217.26,"endTime":221.07,"body":"parents, you know, this is it's"},{"speaker":"Tim Weaver","startTime":217.26,"endTime":221.07,"body":"a lot of money 30 to 40 grand,"},{"speaker":"Tim Weaver","startTime":221.76,"endTime":226.17,"body":"but like university education,"},{"speaker":"Tim Weaver","startTime":221.76,"endTime":226.17,"body":"it costs a lot, ultimately. But"},{"speaker":"Tim Weaver","startTime":226.17,"endTime":229.98,"body":"there are a few things that I've"},{"speaker":"Tim Weaver","startTime":226.17,"endTime":229.98,"body":"discovered, through my time with"},{"speaker":"Tim Weaver","startTime":229.98,"endTime":233.64,"body":"working with them, that are"},{"speaker":"Tim Weaver","startTime":229.98,"endTime":233.64,"body":"important to bear in mind, like"},{"speaker":"Tim Weaver","startTime":233.64,"endTime":237.54,"body":"the first thing is, don't take"},{"speaker":"Tim Weaver","startTime":233.64,"endTime":237.54,"body":"anything on face value in"},{"speaker":"Tim Weaver","startTime":237.6,"endTime":241.2,"body":"education is quite possibly the"},{"speaker":"Tim Weaver","startTime":237.6,"endTime":241.2,"body":"most valuable commodity in the"},{"speaker":"Tim Weaver","startTime":241.2,"endTime":244.56,"body":"world. And that and that will"},{"speaker":"Tim Weaver","startTime":241.2,"endTime":244.56,"body":"never change really. And it's"},{"speaker":"Tim Weaver","startTime":244.56,"endTime":247.8,"body":"really common though, when you"},{"speaker":"Tim Weaver","startTime":244.56,"endTime":247.8,"body":"start to ask people, What is it"},{"speaker":"Tim Weaver","startTime":247.8,"endTime":252.09,"body":"about your school that makes it"},{"speaker":"Tim Weaver","startTime":247.8,"endTime":252.09,"body":"so special that will make people"},{"speaker":"Tim Weaver","startTime":252.09,"endTime":255.9,"body":"want to give over all this"},{"speaker":"Tim Weaver","startTime":252.09,"endTime":255.9,"body":"money, that they always go for"},{"speaker":"Tim Weaver","startTime":255.9,"endTime":260.1,"body":"really high surface level"},{"speaker":"Tim Weaver","startTime":255.9,"endTime":260.1,"body":"responses. And it feels so"},{"speaker":"Tim Weaver","startTime":260.16,"endTime":263.37,"body":"cliche and horrible and they"},{"speaker":"Tim Weaver","startTime":260.16,"endTime":263.37,"body":"can't really communicate the"},{"speaker":"Tim Weaver","startTime":263.37,"endTime":266.61,"body":"value that their school offers."},{"speaker":"Tim Weaver","startTime":263.37,"endTime":266.61,"body":"And that's where someone like"},{"speaker":"Tim Weaver","startTime":266.61,"endTime":269.79,"body":"myself and my company would come"},{"speaker":"Tim Weaver","startTime":266.61,"endTime":269.79,"body":"in and really drill down beneath"},{"speaker":"Tim Weaver","startTime":269.79,"endTime":273.15,"body":"that surface level, to try and"},{"speaker":"Tim Weaver","startTime":269.79,"endTime":273.15,"body":"find something that resonates"},{"speaker":"Tim Weaver","startTime":273.75,"endTime":277.17,"body":"with an audience. The other"},{"speaker":"Tim Weaver","startTime":273.75,"endTime":277.17,"body":"thing to bear in mind is the"},{"speaker":"Tim Weaver","startTime":277.32,"endTime":281.07,"body":"stakeholders. When people think"},{"speaker":"Tim Weaver","startTime":277.32,"endTime":281.07,"body":"school they think students, but"},{"speaker":"Tim Weaver","startTime":281.07,"endTime":285.06,"body":"actually a school community is"},{"speaker":"Tim Weaver","startTime":281.07,"endTime":285.06,"body":"so broad. You of course have the"},{"speaker":"Tim Weaver","startTime":285.06,"endTime":287.49,"body":"students but equally you have"},{"speaker":"Tim Weaver","startTime":285.06,"endTime":287.49,"body":"the parents who are highly"},{"speaker":"Tim Weaver","startTime":287.49,"endTime":290.13,"body":"invested in this education,"},{"speaker":"Tim Weaver","startTime":287.49,"endTime":290.13,"body":"because they're putting a lot of"},{"speaker":"Tim Weaver","startTime":290.13,"endTime":293.16,"body":"money into it. You've got"},{"speaker":"Tim Weaver","startTime":290.13,"endTime":293.16,"body":"grandparents equally who could"},{"speaker":"Tim Weaver","startTime":293.16,"endTime":297.18,"body":"be helping to top up or even pay"},{"speaker":"Tim Weaver","startTime":293.16,"endTime":297.18,"body":"for that on behalf of the"},{"speaker":"Tim Weaver","startTime":297.18,"endTime":301.71,"body":"students or their grandchildren."},{"speaker":"Tim Weaver","startTime":297.18,"endTime":301.71,"body":"Teachers as governors, local"},{"speaker":"Tim Weaver","startTime":301.71,"endTime":304.65,"body":"ambassadors, the list is"},{"speaker":"Tim Weaver","startTime":301.71,"endTime":304.65,"body":"endless. There are so many"},{"speaker":"Tim Weaver","startTime":304.65,"endTime":308.16,"body":"people that you have to consider"},{"speaker":"Tim Weaver","startTime":304.65,"endTime":308.16,"body":"when working with in a school"},{"speaker":"Tim Weaver","startTime":308.16,"endTime":311.7,"body":"environment. And I think the"},{"speaker":"Tim Weaver","startTime":308.16,"endTime":311.7,"body":"third and final thing, and it's"},{"speaker":"Tim Weaver","startTime":311.73,"endTime":315.33,"body":"only through being immersed in"},{"speaker":"Tim Weaver","startTime":311.73,"endTime":315.33,"body":"the sector, so very long as"},{"speaker":"Tim Weaver","startTime":315.69,"endTime":320.31,"body":"don't lean into stereotypes. I"},{"speaker":"Tim Weaver","startTime":315.69,"endTime":320.31,"body":"mean, I think it's, it's quite"},{"speaker":"Tim Weaver","startTime":320.31,"endTime":322.74,"body":"common for anyone in a creative"},{"speaker":"Tim Weaver","startTime":320.31,"endTime":322.74,"body":"position to go like, here's a"},{"speaker":"Tim Weaver","startTime":322.74,"endTime":324.78,"body":"brief and you go, Well, I've"},{"speaker":"Tim Weaver","startTime":322.74,"endTime":324.78,"body":"heard a bit about this"},{"speaker":"Tim Weaver","startTime":324.78,"endTime":328.02,"body":"particular subject or this area,"},{"speaker":"Tim Weaver","startTime":324.78,"endTime":328.02,"body":"and I'm gonna roll with it. But"},{"speaker":"Tim Weaver","startTime":328.02,"endTime":331.71,"body":"90% of that time is going to be"},{"speaker":"Tim Weaver","startTime":328.02,"endTime":331.71,"body":"relying on a stereotype that you"},{"speaker":"Tim Weaver","startTime":331.71,"endTime":335.91,"body":"picked up unless you have first"},{"speaker":"Tim Weaver","startTime":331.71,"endTime":335.91,"body":"hand experience. And so everyone"},{"speaker":"Tim Weaver","startTime":335.91,"endTime":338.43,"body":"has these thoughts and"},{"speaker":"Tim Weaver","startTime":335.91,"endTime":338.43,"body":"preconceived opinions that a"},{"speaker":"Tim Weaver","startTime":338.43,"endTime":342.54,"body":"particular culture values, a"},{"speaker":"Tim Weaver","startTime":338.43,"endTime":342.54,"body":"certain career path as the most"},{"speaker":"Tim Weaver","startTime":342.54,"endTime":346.92,"body":"valuable when I found the"},{"speaker":"Tim Weaver","startTime":342.54,"endTime":346.92,"body":"complete opposite of what you"},{"speaker":"Tim Weaver","startTime":346.92,"endTime":349.05,"body":"might think, you know, parents"},{"speaker":"Tim Weaver","startTime":346.92,"endTime":349.05,"body":"would go, I want my child to be"},{"speaker":"Tim Weaver","startTime":349.05,"endTime":352.14,"body":"a lawyer adopted or go, No, the"},{"speaker":"Tim Weaver","startTime":349.05,"endTime":352.14,"body":"reason we're paying this money"},{"speaker":"Tim Weaver","startTime":352.14,"endTime":355.02,"body":"is to present them with"},{"speaker":"Tim Weaver","startTime":352.14,"endTime":355.02,"body":"opportunities. It's not to put"},{"speaker":"Tim Weaver","startTime":355.02,"endTime":357.93,"body":"them on a career path to be a"},{"speaker":"Tim Weaver","startTime":355.02,"endTime":357.93,"body":"lawyer. But I want them to"},{"speaker":"Tim Weaver","startTime":357.93,"endTime":361.5,"body":"experience everything that life"},{"speaker":"Tim Weaver","startTime":357.93,"endTime":361.5,"body":"has to offer. So the choice that"},{"speaker":"Tim Weaver","startTime":361.5,"endTime":364.59,"body":"they make at the end of this is"},{"speaker":"Tim Weaver","startTime":361.5,"endTime":364.59,"body":"going to provide value, and"},{"speaker":"Tim Weaver","startTime":364.59,"endTime":366.66,"body":"they're going to find something"},{"speaker":"Tim Weaver","startTime":364.59,"endTime":366.66,"body":"that they absolutely love for"},{"speaker":"Tim Weaver","startTime":366.66,"endTime":371.13,"body":"the rest of their life, which I"},{"speaker":"Tim Weaver","startTime":366.66,"endTime":371.13,"body":"think is an incredibly powerful"},{"speaker":"Tim Weaver","startTime":371.16,"endTime":374.94,"body":"and emotive reason to invest in"},{"speaker":"Tim Weaver","startTime":371.16,"endTime":374.94,"body":"education. And far from the"},{"speaker":"Tim Weaver","startTime":374.94,"endTime":378.39,"body":"stereotype that you might assume"},{"speaker":"Tim Weaver","startTime":374.94,"endTime":378.39,"body":"with independent school"},{"speaker":"Tim Weaver","startTime":378.39,"endTime":382.8,"body":"education. I mean, naturally,"},{"speaker":"Tim Weaver","startTime":378.39,"endTime":382.8,"body":"that the other benefits that you"},{"speaker":"Tim Weaver","startTime":382.8,"endTime":386.49,"body":"get, the boosting confidence"},{"speaker":"Tim Weaver","startTime":382.8,"endTime":386.49,"body":"that a student can receive"},{"speaker":"Tim Weaver","startTime":386.49,"endTime":389.1,"body":"within an independent school"},{"speaker":"Tim Weaver","startTime":386.49,"endTime":389.1,"body":"environment is phenomenal."},{"speaker":"Tim Weaver","startTime":389.28,"endTime":391.89,"body":"Because of that more one to one"},{"speaker":"Tim Weaver","startTime":389.28,"endTime":391.89,"body":"style education that you"},{"speaker":"Tim Weaver","startTime":391.89,"endTime":395.52,"body":"perceive the wealth of"},{"speaker":"Tim Weaver","startTime":391.89,"endTime":395.52,"body":"opportunities, as I said, is"},{"speaker":"Tim Weaver","startTime":395.52,"endTime":399.48,"body":"phenomenal. I remember working"},{"speaker":"Tim Weaver","startTime":395.52,"endTime":399.48,"body":"with a school and talking to"},{"speaker":"Tim Weaver","startTime":399.48,"endTime":402.03,"body":"them about their, their"},{"speaker":"Tim Weaver","startTime":399.48,"endTime":402.03,"body":"extracurricular opportunities,"},{"speaker":"Tim Weaver","startTime":402.03,"endTime":404.88,"body":"and what they provided. And one"},{"speaker":"Tim Weaver","startTime":402.03,"endTime":404.88,"body":"child very confidently said to"},{"speaker":"Tim Weaver","startTime":404.88,"endTime":409.5,"body":"me, we've got a hobbit chess"},{"speaker":"Tim Weaver","startTime":404.88,"endTime":409.5,"body":"club. And that I've never heard"},{"speaker":"Tim Weaver","startTime":409.5,"endTime":411.87,"body":"of a hobbit chess club before."},{"speaker":"Tim Weaver","startTime":409.5,"endTime":411.87,"body":"But if you want opportunities,"},{"speaker":"Tim Weaver","startTime":411.87,"endTime":416.13,"body":"that's bold and ambitious,"},{"speaker":"Tim Weaver","startTime":411.87,"endTime":416.13,"body":"ultimately, you can't forget"},{"speaker":"Tim Weaver","startTime":416.13,"endTime":420.63,"body":"that in an independent"},{"speaker":"Tim Weaver","startTime":416.13,"endTime":420.63,"body":"education, you are buying your"},{"speaker":"Tim Weaver","startTime":420.63,"endTime":424.89,"body":"way into a community as well,"},{"speaker":"Tim Weaver","startTime":420.63,"endTime":424.89,"body":"you have your own little black"},{"speaker":"Tim Weaver","startTime":424.89,"endTime":428.82,"body":"book. So when you do leave, you"},{"speaker":"Tim Weaver","startTime":424.89,"endTime":428.82,"body":"know, coming back to for my own"},{"speaker":"Tim Weaver","startTime":428.94,"endTime":431.55,"body":"education, where I went and"},{"speaker":"Tim Weaver","startTime":428.94,"endTime":431.55,"body":"sought out a placement at an"},{"speaker":"Tim Weaver","startTime":431.55,"endTime":434.67,"body":"agency, students in an"},{"speaker":"Tim Weaver","startTime":431.55,"endTime":434.67,"body":"independent sector are just that"},{"speaker":"Tim Weaver","startTime":434.67,"endTime":437.31,"body":"little bit better position,"},{"speaker":"Tim Weaver","startTime":434.67,"endTime":437.31,"body":"because they may know someone"},{"speaker":"Tim Weaver","startTime":437.31,"endTime":442.11,"body":"who can give them a leg up into"},{"speaker":"Tim Weaver","startTime":437.31,"endTime":442.11,"body":"a certain environment, because"},{"speaker":"Tim Weaver","startTime":442.11,"endTime":446.73,"body":"of the people that are around."},{"speaker":"Tim Weaver","startTime":442.11,"endTime":446.73,"body":"And it's a fascinating industry"},{"speaker":"Tim Weaver","startTime":446.73,"endTime":447.39,"body":"to be part of."},{"speaker":"Lefteris Heretakis","startTime":448.08,"endTime":450.33,"body":"What about"},{"speaker":"Lefteris Heretakis","startTime":448.08,"endTime":450.33,"body":"the same question in the higher"},{"speaker":"Lefteris Heretakis","startTime":450.33,"endTime":451.38,"body":"education context?"},{"speaker":"Tim Weaver","startTime":451.89,"endTime":454.47,"body":"In higher education?"},{"speaker":"Tim Weaver","startTime":451.89,"endTime":454.47,"body":"So in terms of the university"},{"speaker":"Tim Weaver","startTime":454.47,"endTime":459.18,"body":"side of things? Well, I mean,"},{"speaker":"Tim Weaver","startTime":454.47,"endTime":459.18,"body":"the things that I noticed,"},{"speaker":"Tim Weaver","startTime":459.18,"endTime":462.21,"body":"because obviously, working"},{"speaker":"Tim Weaver","startTime":459.18,"endTime":462.21,"body":"closely with university students"},{"speaker":"Tim Weaver","startTime":462.21,"endTime":467.76,"body":"now is the education that"},{"speaker":"Tim Weaver","startTime":462.21,"endTime":467.76,"body":"they're receiving is it's very"},{"speaker":"Tim Weaver","startTime":467.76,"endTime":471.99,"body":"one sided. Okay, it's very"},{"speaker":"Tim Weaver","startTime":467.76,"endTime":471.99,"body":"weighted in one particular area."},{"speaker":"Tim Weaver","startTime":471.99,"endTime":476.25,"body":"So if I, you know, invite a"},{"speaker":"Tim Weaver","startTime":471.99,"endTime":476.25,"body":"student in, and they get some"},{"speaker":"Tim Weaver","startTime":476.25,"endTime":481.08,"body":"experience, and I give them a"},{"speaker":"Tim Weaver","startTime":476.25,"endTime":481.08,"body":"task, they end up generating 10"},{"speaker":"Tim Weaver","startTime":481.08,"endTime":484.44,"body":"to 12 different options that"},{"speaker":"Tim Weaver","startTime":481.08,"endTime":484.44,"body":"they want me to sit down and"},{"speaker":"Tim Weaver","startTime":484.44,"endTime":489.06,"body":"critique with them. But in an"},{"speaker":"Tim Weaver","startTime":484.44,"endTime":489.06,"body":"agency environment, you no one"},{"speaker":"Tim Weaver","startTime":489.06,"endTime":492.6,"body":"has time to sit down and review"},{"speaker":"Tim Weaver","startTime":489.06,"endTime":492.6,"body":"12 ideas, the students seem to,"},{"speaker":"Tim Weaver","startTime":492.63,"endTime":495.99,"body":"they lack the confidence to make"},{"speaker":"Tim Weaver","startTime":492.63,"endTime":495.99,"body":"a decision and something which"},{"speaker":"Tim Weaver","startTime":495.99,"endTime":499.29,"body":"is more visceral, guttural to"},{"speaker":"Tim Weaver","startTime":495.99,"endTime":499.29,"body":"go. I've tried that, but I'm not"},{"speaker":"Tim Weaver","startTime":499.29,"endTime":502.71,"body":"going to put that in front of my"},{"speaker":"Tim Weaver","startTime":499.29,"endTime":502.71,"body":"senior review. At this moment."},{"speaker":"Tim Weaver","startTime":502.71,"endTime":505.89,"body":"Like, I need to show them"},{"speaker":"Tim Weaver","startTime":502.71,"endTime":505.89,"body":"everything. But one of the first"},{"speaker":"Tim Weaver","startTime":505.89,"endTime":507.6,"body":"things I do with anyone who"},{"speaker":"Tim Weaver","startTime":505.89,"endTime":507.6,"body":"comes to the door, it's like,"},{"speaker":"Tim Weaver","startTime":507.6,"endTime":511.2,"body":"it's great that you've got 10 to"},{"speaker":"Tim Weaver","startTime":507.6,"endTime":511.2,"body":"12 ideas, but I've got a lot of"},{"speaker":"Tim Weaver","startTime":511.2,"endTime":513.9,"body":"other team members, I need to"},{"speaker":"Tim Weaver","startTime":511.2,"endTime":513.9,"body":"get around. I want you to just"},{"speaker":"Tim Weaver","startTime":513.9,"endTime":517.11,"body":"call that down your favourite"},{"speaker":"Tim Weaver","startTime":513.9,"endTime":517.11,"body":"three, yeah, put your favourite"},{"speaker":"Tim Weaver","startTime":517.11,"endTime":519.45,"body":"three in front of me. And let's"},{"speaker":"Tim Weaver","startTime":517.11,"endTime":519.45,"body":"go from there. And I'm going to"},{"speaker":"Tim Weaver","startTime":519.45,"endTime":522.15,"body":"help you build on those three,"},{"speaker":"Tim Weaver","startTime":519.45,"endTime":522.15,"body":"the other ones, it's cool, it's"},{"speaker":"Tim Weaver","startTime":522.15,"endTime":525.45,"body":"just playtime, you're allowed to"},{"speaker":"Tim Weaver","startTime":522.15,"endTime":525.45,"body":"do it. But I'm not a math"},{"speaker":"Tim Weaver","startTime":525.45,"endTime":528.27,"body":"teacher. I don't need to see"},{"speaker":"Tim Weaver","startTime":525.45,"endTime":528.27,"body":"you're working out. Yeah, I want"},{"speaker":"Tim Weaver","startTime":528.27,"endTime":531.12,"body":"to talk about it, I want to"},{"speaker":"Tim Weaver","startTime":528.27,"endTime":531.12,"body":"understand it. But this, the"},{"speaker":"Tim Weaver","startTime":531.12,"endTime":534.9,"body":"depth that they try and do is"},{"speaker":"Tim Weaver","startTime":531.12,"endTime":534.9,"body":"really interesting. And then"},{"speaker":"Tim Weaver","startTime":534.9,"endTime":538.29,"body":"there's the whole bit like the"},{"speaker":"Tim Weaver","startTime":534.9,"endTime":538.29,"body":"business of design, I think is"},{"speaker":"Tim Weaver","startTime":538.29,"endTime":542.79,"body":"really lacking when the students"},{"speaker":"Tim Weaver","startTime":538.29,"endTime":542.79,"body":"come out just the understanding"},{"speaker":"Tim Weaver","startTime":542.79,"endTime":548.73,"body":"of what it means to talk or"},{"speaker":"Tim Weaver","startTime":542.79,"endTime":548.73,"body":"position a piece of work. Or"},{"speaker":"Tim Weaver","startTime":548.73,"endTime":553.29,"body":"indeed just understand the wider"},{"speaker":"Tim Weaver","startTime":548.73,"endTime":553.29,"body":"process of design is no longer"},{"speaker":"Tim Weaver","startTime":553.32,"endTime":556.56,"body":"good. Just been creating"},{"speaker":"Tim Weaver","startTime":553.32,"endTime":556.56,"body":"something that's beautiful. But"},{"speaker":"Tim Weaver","startTime":556.56,"endTime":560.31,"body":"that that doesn't that doesn't"},{"speaker":"Tim Weaver","startTime":556.56,"endTime":560.31,"body":"deliver on a brand. It doesn't"},{"speaker":"Tim Weaver","startTime":560.31,"endTime":563.67,"body":"deliver on experience. So you"},{"speaker":"Tim Weaver","startTime":560.31,"endTime":563.67,"body":"are problem solving. And this is"},{"speaker":"Tim Weaver","startTime":563.67,"endTime":567.06,"body":"the massive difference, which I"},{"speaker":"Tim Weaver","startTime":563.67,"endTime":567.06,"body":"still talk to students about"},{"speaker":"Tim Weaver","startTime":567.06,"endTime":572.28,"body":"today. So design is not art. Art"},{"speaker":"Tim Weaver","startTime":567.06,"endTime":572.28,"body":"is a motive. It's there to"},{"speaker":"Tim Weaver","startTime":572.28,"endTime":574.56,"body":"create a picture and it's"},{"speaker":"Tim Weaver","startTime":572.28,"endTime":574.56,"body":"subjective and people look at"},{"speaker":"Tim Weaver","startTime":574.56,"endTime":576.69,"body":"and go oh, that's very nice. I"},{"speaker":"Tim Weaver","startTime":574.56,"endTime":576.69,"body":"like that. I'm gonna put it on"},{"speaker":"Tim Weaver","startTime":576.69,"endTime":582.3,"body":"there. We'll design you are a"},{"speaker":"Tim Weaver","startTime":576.69,"endTime":582.3,"body":"problem solver. Okay, so make"},{"speaker":"Tim Weaver","startTime":582.3,"endTime":585.24,"body":"sure you understand the problem"},{"speaker":"Tim Weaver","startTime":582.3,"endTime":585.24,"body":"before you jump in and try and"},{"speaker":"Tim Weaver","startTime":585.24,"endTime":588.15,"body":"solve it. Whereas the students"},{"speaker":"Tim Weaver","startTime":585.24,"endTime":588.15,"body":"will dive in. They're trying to"},{"speaker":"Tim Weaver","startTime":588.15,"endTime":590.7,"body":"create something beautiful, but"},{"speaker":"Tim Weaver","startTime":588.15,"endTime":590.7,"body":"it doesn't go back to solving"},{"speaker":"Tim Weaver","startTime":590.7,"endTime":594.69,"body":"the problem. I think that's"},{"speaker":"Tim Weaver","startTime":590.7,"endTime":594.69,"body":"where the a broader improvement"},{"speaker":"Tim Weaver","startTime":594.69,"endTime":596.49,"body":"needs to be made within the"},{"speaker":"Tim Weaver","startTime":594.69,"endTime":596.49,"body":"education sector."},{"speaker":"Lefteris Heretakis","startTime":628.1800000000001,"endTime":629.8900000000001,"body":"Right so do"},{"speaker":"Lefteris Heretakis","startTime":628.1800000000001,"endTime":629.8900000000001,"body":"you feel higher education is"},{"speaker":"Lefteris Heretakis","startTime":629.8900000000001,"endTime":632.2900000000001,"body":"still the most suitable route"},{"speaker":"Lefteris Heretakis","startTime":629.8900000000001,"endTime":632.2900000000001,"body":"for students who want to get a"},{"speaker":"Lefteris Heretakis","startTime":632.2900000000001,"endTime":633.22,"body":"career in design."},{"speaker":"Tim Weaver","startTime":634.09,"endTime":637.4200000000001,"body":"If I'm brutally"},{"speaker":"Tim Weaver","startTime":634.09,"endTime":637.4200000000001,"body":"honest, I don't think it is. I"},{"speaker":"Tim Weaver","startTime":637.4200000000001,"endTime":641.35,"body":"mean, the landscape has"},{"speaker":"Tim Weaver","startTime":637.4200000000001,"endTime":641.35,"body":"dramatically changed for for a"},{"speaker":"Tim Weaver","startTime":641.35,"endTime":646.5100000000001,"body":"new generation of people who"},{"speaker":"Tim Weaver","startTime":641.35,"endTime":646.5100000000001,"body":"wants to become a creative. The"},{"speaker":"Tim Weaver","startTime":646.5100000000001,"endTime":649.0300000000001,"body":"other week I saw this, this"},{"speaker":"Tim Weaver","startTime":646.5100000000001,"endTime":649.0300000000001,"body":"hilarious meme, which is like"},{"speaker":"Tim Weaver","startTime":649.0300000000001,"endTime":652.09,"body":"the only reason I became a"},{"speaker":"Tim Weaver","startTime":649.0300000000001,"endTime":652.09,"body":"designer as I managed to pirate"},{"speaker":"Tim Weaver","startTime":652.09,"endTime":656.5300000000001,"body":"Photoshop back in 2000. And I"},{"speaker":"Tim Weaver","startTime":652.09,"endTime":656.5300000000001,"body":"think there are so many"},{"speaker":"Tim Weaver","startTime":656.5600000000001,"endTime":660.3100000000001,"body":"designers in my generation who"},{"speaker":"Tim Weaver","startTime":656.5600000000001,"endTime":660.3100000000001,"body":"actually can go, you know that"},{"speaker":"Tim Weaver","startTime":660.3100000000001,"endTime":663.6400000000001,"body":"there's something in that, like,"},{"speaker":"Tim Weaver","startTime":660.3100000000001,"endTime":663.6400000000001,"body":"I had a passion for it. And I"},{"speaker":"Tim Weaver","startTime":663.6400000000001,"endTime":666.46,"body":"learned that I was designing for"},{"speaker":"Tim Weaver","startTime":663.6400000000001,"endTime":666.46,"body":"bands long before anyone in"},{"speaker":"Tim Weaver","startTime":666.46,"endTime":669.19,"body":"University told me how to"},{"speaker":"Tim Weaver","startTime":666.46,"endTime":669.19,"body":"design. And they didn't tell me"},{"speaker":"Tim Weaver","startTime":669.19,"endTime":672.46,"body":"how to design they introduced me"},{"speaker":"Tim Weaver","startTime":669.19,"endTime":672.46,"body":"to software, but still off my"},{"speaker":"Tim Weaver","startTime":672.46,"endTime":676.0,"body":"own back of my own passion to"},{"speaker":"Tim Weaver","startTime":672.46,"endTime":676.0,"body":"discover things. And like,"},{"speaker":"Tim Weaver","startTime":676.4200000000001,"endTime":680.7700000000001,"body":"education, and how people get"},{"speaker":"Tim Weaver","startTime":676.4200000000001,"endTime":680.7700000000001,"body":"educated is so very disruptive"},{"speaker":"Tim Weaver","startTime":680.7700000000001,"endTime":684.34,"body":"these days, anyone can jump on"},{"speaker":"Tim Weaver","startTime":680.7700000000001,"endTime":684.34,"body":"YouTube and learn anything how"},{"speaker":"Tim Weaver","startTime":684.34,"endTime":688.9300000000001,"body":"to implement a particular style"},{"speaker":"Tim Weaver","startTime":684.34,"endTime":688.9300000000001,"body":"look, or feel, you know, it's,"},{"speaker":"Tim Weaver","startTime":689.11,"endTime":691.72,"body":"you don't need to sit in front"},{"speaker":"Tim Weaver","startTime":689.11,"endTime":691.72,"body":"of a lecture for them to tell"},{"speaker":"Tim Weaver","startTime":691.72,"endTime":695.8900000000001,"body":"you this. Now, what they need is"},{"speaker":"Tim Weaver","startTime":691.72,"endTime":695.8900000000001,"body":"a true passion to get stuck into"},{"speaker":"Tim Weaver","startTime":695.8900000000001,"endTime":696.49,"body":"this."},{"speaker":"Lefteris Heretakis","startTime":698.11,"endTime":700.3900000000001,"body":"There is"},{"speaker":"Lefteris Heretakis","startTime":698.11,"endTime":700.3900000000001,"body":"there was a problem in that in"},{"speaker":"Lefteris Heretakis","startTime":700.3900000000001,"endTime":703.12,"body":"that YouTube offers everything"},{"speaker":"Lefteris Heretakis","startTime":700.3900000000001,"endTime":703.12,"body":"like I had a problem with"},{"speaker":"Lefteris Heretakis","startTime":703.12,"endTime":708.58,"body":"software, like a few months ago."},{"speaker":"Lefteris Heretakis","startTime":703.12,"endTime":708.58,"body":"And I saw 10 videos, and none of"},{"speaker":"Lefteris Heretakis","startTime":708.58,"endTime":710.71,"body":"them solved the problem,"},{"speaker":"Lefteris Heretakis","startTime":708.58,"endTime":710.71,"body":"although they were claiming to"},{"speaker":"Lefteris Heretakis","startTime":710.71,"endTime":714.22,"body":"solve of the problem. So is the"},{"speaker":"Lefteris Heretakis","startTime":710.71,"endTime":714.22,"body":"selection that's really"},{"speaker":"Lefteris Heretakis","startTime":714.22,"endTime":717.6400000000001,"body":"difficult for that, you know, so"},{"speaker":"Lefteris Heretakis","startTime":714.22,"endTime":717.6400000000001,"body":"what would you propose as an"},{"speaker":"Lefteris Heretakis","startTime":717.6400000000001,"endTime":718.45,"body":"alternative?"},{"speaker":"Tim Weaver","startTime":719.1700000000001,"endTime":722.2900000000001,"body":"I would say, I"},{"speaker":"Tim Weaver","startTime":719.1700000000001,"endTime":722.2900000000001,"body":"completely get where you're"},{"speaker":"Tim Weaver","startTime":722.2900000000001,"endTime":726.37,"body":"coming from, and I will say like"},{"speaker":"Tim Weaver","startTime":722.2900000000001,"endTime":726.37,"body":"mentorship and and real life"},{"speaker":"Tim Weaver","startTime":726.4000000000001,"endTime":731.08,"body":"agency, placements are far, far"},{"speaker":"Tim Weaver","startTime":726.4000000000001,"endTime":731.08,"body":"more valuable. There's a there's"},{"speaker":"Tim Weaver","startTime":731.08,"endTime":734.7700000000001,"body":"a particular man that I really,"},{"speaker":"Tim Weaver","startTime":731.08,"endTime":734.7700000000001,"body":"really admire. And he, he built"},{"speaker":"Tim Weaver","startTime":734.7700000000001,"endTime":737.2900000000001,"body":"an agency in the states and"},{"speaker":"Tim Weaver","startTime":734.7700000000001,"endTime":737.2900000000001,"body":"worked for some of the biggest"},{"speaker":"Tim Weaver","startTime":737.2900000000001,"endTime":740.32,"body":"names like kind of your this"},{"speaker":"Tim Weaver","startTime":737.2900000000001,"endTime":740.32,"body":"knees and your Warner Brothers."},{"speaker":"Tim Weaver","startTime":740.9200000000001,"endTime":744.37,"body":"He's sold that agency now. And"},{"speaker":"Tim Weaver","startTime":740.9200000000001,"endTime":744.37,"body":"he has released a mentorship"},{"speaker":"Tim Weaver","startTime":744.37,"endTime":748.5400000000001,"body":"programme. For every month,"},{"speaker":"Tim Weaver","startTime":744.37,"endTime":748.5400000000001,"body":"anyone can get direct access to"},{"speaker":"Tim Weaver","startTime":748.5400000000001,"endTime":756.49,"body":"this. For $120. That's $120 a"},{"speaker":"Tim Weaver","startTime":748.5400000000001,"endTime":756.49,"body":"month, right? So that's $14,000,"},{"speaker":"Tim Weaver","startTime":756.5200000000001,"endTime":760.36,"body":"maybe 10,000 pounds for the"},{"speaker":"Tim Weaver","startTime":756.5200000000001,"endTime":760.36,"body":"whole year. And this is direct"},{"speaker":"Tim Weaver","startTime":760.36,"endTime":764.83,"body":"access to a man who will mentor"},{"speaker":"Tim Weaver","startTime":760.36,"endTime":764.83,"body":"you not only about what design"},{"speaker":"Tim Weaver","startTime":764.83,"endTime":769.2700000000001,"body":"is, but the whole business of"},{"speaker":"Tim Weaver","startTime":764.83,"endTime":769.2700000000001,"body":"design, from a guy who's been"},{"speaker":"Tim Weaver","startTime":769.2700000000001,"endTime":773.1700000000001,"body":"there, done it, had an absolute"},{"speaker":"Tim Weaver","startTime":769.2700000000001,"endTime":773.1700000000001,"body":"passion made his millions from"},{"speaker":"Tim Weaver","startTime":773.1700000000001,"endTime":777.3100000000001,"body":"it, and is now giving back to"},{"speaker":"Tim Weaver","startTime":773.1700000000001,"endTime":777.3100000000001,"body":"the community. I think that"},{"speaker":"Tim Weaver","startTime":777.34,"endTime":780.7900000000001,"body":"there's so much more value in"},{"speaker":"Tim Weaver","startTime":777.34,"endTime":780.7900000000001,"body":"that and you look at the rights"},{"speaker":"Tim Weaver","startTime":780.7900000000001,"endTime":783.73,"body":"of value that's been provided on"},{"speaker":"Tim Weaver","startTime":780.7900000000001,"endTime":783.73,"body":"social media channels. Today,"},{"speaker":"Tim Weaver","startTime":783.73,"endTime":787.36,"body":"you look at, you know, the, the"},{"speaker":"Tim Weaver","startTime":783.73,"endTime":787.36,"body":"Christos of the future that"},{"speaker":"Tim Weaver","startTime":787.36,"endTime":791.47,"body":"James Martin have made by James"},{"speaker":"Tim Weaver","startTime":787.36,"endTime":791.47,"body":"Mike Janda. They are just"},{"speaker":"Tim Weaver","startTime":791.5,"endTime":795.1600000000001,"body":"gushing with value and not"},{"speaker":"Tim Weaver","startTime":791.5,"endTime":795.1600000000001,"body":"asking for anything in return"},{"speaker":"Tim Weaver","startTime":795.1600000000001,"endTime":799.8100000000001,"body":"not taking a dime from you. If"},{"speaker":"Tim Weaver","startTime":795.1600000000001,"endTime":799.8100000000001,"body":"you find that mentorship, you"},{"speaker":"Tim Weaver","startTime":799.8100000000001,"endTime":803.1700000000001,"body":"know, true agency worth the"},{"speaker":"Tim Weaver","startTime":799.8100000000001,"endTime":803.1700000000001,"body":"value that you're gonna get"},{"speaker":"Tim Weaver","startTime":803.2,"endTime":806.95,"body":"bucketloads and you're not going"},{"speaker":"Tim Weaver","startTime":803.2,"endTime":806.95,"body":"to be stung with a massive bill"},{"speaker":"Tim Weaver","startTime":806.95,"endTime":809.74,"body":"for the privilege of it at the"},{"speaker":"Tim Weaver","startTime":806.95,"endTime":809.74,"body":"end of it as well."},{"speaker":"Lefteris Heretakis","startTime":809.7700000000001,"endTime":811.1800000000001,"body":"No,"},{"speaker":"Lefteris Heretakis","startTime":809.7700000000001,"endTime":811.1800000000001,"body":"absolutely not. I agree with"},{"speaker":"Lefteris Heretakis","startTime":811.1800000000001,"endTime":813.7900000000001,"body":"you. It's just that if you need"},{"speaker":"Lefteris Heretakis","startTime":811.1800000000001,"endTime":813.7900000000001,"body":"the direction, like you know,"},{"speaker":"Lefteris Heretakis","startTime":813.82,"endTime":819.94,"body":"when I did some research, after"},{"speaker":"Lefteris Heretakis","startTime":813.82,"endTime":819.94,"body":"the internet, you know, has all"},{"speaker":"Lefteris Heretakis","startTime":819.94,"endTime":822.73,"body":"the papers and all the PDFs and"},{"speaker":"Lefteris Heretakis","startTime":819.94,"endTime":822.73,"body":"all the books online, you're"},{"speaker":"Lefteris Heretakis","startTime":822.73,"endTime":827.71,"body":"dumbfounded by even if you're an"},{"speaker":"Lefteris Heretakis","startTime":822.73,"endTime":827.71,"body":"experienced researcher or you're"},{"speaker":"Lefteris Heretakis","startTime":827.71,"endTime":830.0200000000001,"body":"dumbfounded by the bots, the"},{"speaker":"Lefteris Heretakis","startTime":827.71,"endTime":830.0200000000001,"body":"sheer amount of stuff that's"},{"speaker":"Lefteris Heretakis","startTime":830.0200000000001,"endTime":833.98,"body":"online. So you need somebody"},{"speaker":"Lefteris Heretakis","startTime":830.0200000000001,"endTime":833.98,"body":"okay, go here, go here, go here."},{"speaker":"Lefteris Heretakis","startTime":833.98,"endTime":836.8900000000001,"body":"And then look at that. And then"},{"speaker":"Lefteris Heretakis","startTime":833.98,"endTime":836.8900000000001,"body":"of course, we have another 100"},{"speaker":"Lefteris Heretakis","startTime":836.9200000000001,"endTime":839.1700000000001,"body":"things, see and read and listen"},{"speaker":"Lefteris Heretakis","startTime":836.9200000000001,"endTime":839.1700000000001,"body":"and watch."},{"speaker":"Tim Weaver","startTime":839.4090000000001,"endTime":842.589,"body":"Yeah, you need a"},{"speaker":"Tim Weaver","startTime":839.4090000000001,"endTime":842.589,"body":"like a Sherpa. Someone to guide"},{"speaker":"Tim Weaver","startTime":842.589,"endTime":848.6790000000001,"body":"you at the mountain ultimately."},{"speaker":"Tim Weaver","startTime":842.589,"endTime":848.6790000000001,"body":"Yeah. But I think I personally,"},{"speaker":"Tim Weaver","startTime":848.6790000000001,"endTime":850.989,"body":"I think there's far more"},{"speaker":"Tim Weaver","startTime":848.6790000000001,"endTime":850.989,"body":"valuable and having that Sherpa"},{"speaker":"Tim Weaver","startTime":850.989,"endTime":854.4090000000001,"body":"who, who is who's been there"},{"speaker":"Tim Weaver","startTime":850.989,"endTime":854.4090000000001,"body":"who's been in it and you can"},{"speaker":"Tim Weaver","startTime":854.5290000000001,"endTime":857.2890000000001,"body":"write that, that kind of that"},{"speaker":"Tim Weaver","startTime":854.5290000000001,"endTime":857.2890000000001,"body":"journey with them at the time,"},{"speaker":"Tim Weaver","startTime":857.5590000000001,"endTime":861.849,"body":"instead of a traditional more"},{"speaker":"Tim Weaver","startTime":857.5590000000001,"endTime":861.849,"body":"lecture talking to many kinds of"},{"speaker":"Tim Weaver","startTime":861.849,"endTime":862.6590000000001,"body":"relationship."},{"speaker":"Lefteris Heretakis","startTime":863.0490000000001,"endTime":867.129,"body":"Absolutely."},{"speaker":"Lefteris Heretakis","startTime":863.0490000000001,"endTime":867.129,"body":"Absolutely. Absolutely. So what"},{"speaker":"Lefteris Heretakis","startTime":867.129,"endTime":870.0390000000001,"body":"is your take on students who"},{"speaker":"Lefteris Heretakis","startTime":867.129,"endTime":870.0390000000001,"body":"want to go freelancing straight"},{"speaker":"Lefteris Heretakis","startTime":870.0390000000001,"endTime":870.969,"body":"out of university?"},{"speaker":"Tim Weaver","startTime":872.86,"endTime":875.0500000000001,"body":"I remember we had a"},{"speaker":"Tim Weaver","startTime":872.86,"endTime":875.0500000000001,"body":"brief chat about this when I"},{"speaker":"Tim Weaver","startTime":875.0500000000001,"endTime":878.71,"body":"came into see a few months back."},{"speaker":"Tim Weaver","startTime":875.0500000000001,"endTime":878.71,"body":"It's it's admirable. It's"},{"speaker":"Tim Weaver","startTime":878.71,"endTime":882.5200000000001,"body":"completely admirable when you've"},{"speaker":"Tim Weaver","startTime":878.71,"endTime":882.5200000000001,"body":"got the likes of the Gary"},{"speaker":"Tim Weaver","startTime":882.5200000000001,"endTime":885.46,"body":"Vaynerchuk said this well going"},{"speaker":"Tim Weaver","startTime":882.5200000000001,"endTime":885.46,"body":"pushing the idea of everyone"},{"speaker":"Tim Weaver","startTime":885.46,"endTime":888.6700000000001,"body":"being a personal brand and being"},{"speaker":"Tim Weaver","startTime":885.46,"endTime":888.6700000000001,"body":"an entrepreneur straight out the"},{"speaker":"Tim Weaver","startTime":888.6700000000001,"endTime":892.36,"body":"gates and if you graft and grind"},{"speaker":"Tim Weaver","startTime":888.6700000000001,"endTime":892.36,"body":"on tick tock and put three"},{"speaker":"Tim Weaver","startTime":892.36,"endTime":895.33,"body":"videos out each day, you're"},{"speaker":"Tim Weaver","startTime":892.36,"endTime":895.33,"body":"gonna have people throwing money"},{"speaker":"Tim Weaver","startTime":895.33,"endTime":899.8900000000001,"body":"at you and being the brand. So I"},{"speaker":"Tim Weaver","startTime":895.33,"endTime":899.8900000000001,"body":"get it, I understand where that"},{"speaker":"Tim Weaver","startTime":899.8900000000001,"endTime":904.12,"body":"message is coming from where the"},{"speaker":"Tim Weaver","startTime":899.8900000000001,"endTime":904.12,"body":"drive and motivation is. But"},{"speaker":"Tim Weaver","startTime":904.12,"endTime":908.5300000000001,"body":"personally, I think you've got"},{"speaker":"Tim Weaver","startTime":904.12,"endTime":908.5300000000001,"body":"to earn your stripes before you"},{"speaker":"Tim Weaver","startTime":908.5300000000001,"endTime":913.5100000000001,"body":"can get into the freelance game."},{"speaker":"Tim Weaver","startTime":908.5300000000001,"endTime":913.5100000000001,"body":"Like if he if you compare it to"},{"speaker":"Tim Weaver","startTime":913.5100000000001,"endTime":916.3900000000001,"body":"something of like the tattoo"},{"speaker":"Tim Weaver","startTime":913.5100000000001,"endTime":916.3900000000001,"body":"industry, I'm covered in"},{"speaker":"Tim Weaver","startTime":916.3900000000001,"endTime":919.1500000000001,"body":"tattoos. I'm a big fan of"},{"speaker":"Tim Weaver","startTime":916.3900000000001,"endTime":919.1500000000001,"body":"tattoos and the culture and"},{"speaker":"Tim Weaver","startTime":919.1500000000001,"endTime":922.21,"body":"everything that goes around it."},{"speaker":"Tim Weaver","startTime":919.1500000000001,"endTime":922.21,"body":"But if you want to be a tattoo"},{"speaker":"Tim Weaver","startTime":922.21,"endTime":925.09,"body":"artist, you're not going to come"},{"speaker":"Tim Weaver","startTime":922.21,"endTime":925.09,"body":"out of university or out of"},{"speaker":"Tim Weaver","startTime":925.09,"endTime":927.82,"body":"school and they're going to give"},{"speaker":"Tim Weaver","startTime":925.09,"endTime":927.82,"body":"you a tattoo go go go go on"},{"speaker":"Tim Weaver","startTime":927.82,"endTime":931.45,"body":"crack on because the amount of"},{"speaker":"Tim Weaver","startTime":927.82,"endTime":931.45,"body":"damage He could do with that,"},{"speaker":"Tim Weaver","startTime":931.72,"endTime":934.57,"body":"with that gun. It's"},{"speaker":"Tim Weaver","startTime":931.72,"endTime":934.57,"body":"irreplaceable. And it could be"},{"speaker":"Tim Weaver","startTime":934.57,"endTime":936.94,"body":"the same for a student doing"},{"speaker":"Tim Weaver","startTime":934.57,"endTime":936.94,"body":"design, you know, not being able"},{"speaker":"Tim Weaver","startTime":936.94,"endTime":939.5200000000001,"body":"to understand interpret, and"},{"speaker":"Tim Weaver","startTime":936.94,"endTime":939.5200000000001,"body":"market and audience how to"},{"speaker":"Tim Weaver","startTime":939.5200000000001,"endTime":942.7600000000001,"body":"really resonate. And Brad, you"},{"speaker":"Tim Weaver","startTime":939.5200000000001,"endTime":942.7600000000001,"body":"could do a lot of damage. There."},{"speaker":"Tim Weaver","startTime":942.7600000000001,"endTime":945.25,"body":"Much like in the tattoo"},{"speaker":"Tim Weaver","startTime":942.7600000000001,"endTime":945.25,"body":"industry, you become an"},{"speaker":"Tim Weaver","startTime":945.25,"endTime":949.0300000000001,"body":"apprentice and you work from the"},{"speaker":"Tim Weaver","startTime":945.25,"endTime":949.0300000000001,"body":"ground up, you know, not only do"},{"speaker":"Tim Weaver","startTime":949.0300000000001,"endTime":951.9100000000001,"body":"you understand an appreciation"},{"speaker":"Tim Weaver","startTime":949.0300000000001,"endTime":951.9100000000001,"body":"of art and technique and"},{"speaker":"Tim Weaver","startTime":951.9100000000001,"endTime":955.87,"body":"implementation, but you know how"},{"speaker":"Tim Weaver","startTime":951.9100000000001,"endTime":955.87,"body":"the shop works. You know how to"},{"speaker":"Tim Weaver","startTime":955.87,"endTime":958.09,"body":"interact with customers, you"},{"speaker":"Tim Weaver","startTime":955.87,"endTime":958.09,"body":"know how to deal with"},{"speaker":"Tim Weaver","startTime":958.09,"endTime":961.2700000000001,"body":"complaints, you know, how to"},{"speaker":"Tim Weaver","startTime":958.09,"endTime":961.2700000000001,"body":"clean the shop, and you build"},{"speaker":"Tim Weaver","startTime":961.2700000000001,"endTime":965.6500000000001,"body":"yourself up until you've got"},{"speaker":"Tim Weaver","startTime":961.2700000000001,"endTime":965.6500000000001,"body":"that experience, and you've been"},{"speaker":"Tim Weaver","startTime":965.6500000000001,"endTime":969.5500000000001,"body":"doing it for a while, and then"},{"speaker":"Tim Weaver","startTime":965.6500000000001,"endTime":969.5500000000001,"body":"move into freelance platform."},{"speaker":"Tim Weaver","startTime":969.58,"endTime":973.6300000000001,"body":"Yeah, I think it's so important"},{"speaker":"Tim Weaver","startTime":969.58,"endTime":973.6300000000001,"body":"that you need, you need that"},{"speaker":"Tim Weaver","startTime":973.6300000000001,"endTime":975.9100000000001,"body":"guide, you need that shut up"},{"speaker":"Tim Weaver","startTime":973.6300000000001,"endTime":975.9100000000001,"body":"that we were talking about to"},{"speaker":"Tim Weaver","startTime":975.9100000000001,"endTime":979.87,"body":"get you to that point for you to"},{"speaker":"Tim Weaver","startTime":975.9100000000001,"endTime":979.87,"body":"then go, Yeah, I've got this."},{"speaker":"Tim Weaver","startTime":980.4100000000001,"endTime":983.2900000000001,"body":"Because the worry would be is"},{"speaker":"Tim Weaver","startTime":980.4100000000001,"endTime":983.2900000000001,"body":"that students might dive into"},{"speaker":"Tim Weaver","startTime":983.2900000000001,"endTime":986.3800000000001,"body":"being freelance straight off the"},{"speaker":"Tim Weaver","startTime":983.2900000000001,"endTime":986.3800000000001,"body":"back of university, they're"},{"speaker":"Tim Weaver","startTime":986.3800000000001,"endTime":988.5100000000001,"body":"given a gift shop for three,"},{"speaker":"Tim Weaver","startTime":986.3800000000001,"endTime":988.5100000000001,"body":"four months, they're staying at"},{"speaker":"Tim Weaver","startTime":988.5100000000001,"endTime":990.73,"body":"home with mom and dad. So they"},{"speaker":"Tim Weaver","startTime":988.5100000000001,"endTime":990.73,"body":"don't have a load of overheads."},{"speaker":"Tim Weaver","startTime":991.09,"endTime":993.49,"body":"But for some reason, it doesn't"},{"speaker":"Tim Weaver","startTime":991.09,"endTime":993.49,"body":"work out. And almost that dream"},{"speaker":"Tim Weaver","startTime":993.49,"endTime":997.33,"body":"is over before it's had a chance"},{"speaker":"Tim Weaver","startTime":993.49,"endTime":997.33,"body":"to really get going. I think,"},{"speaker":"Tim Weaver","startTime":997.72,"endTime":1001.11,"body":"you know, and you stripes, build"},{"speaker":"Tim Weaver","startTime":997.72,"endTime":1001.11,"body":"up with an agency for couple of"},{"speaker":"Tim Weaver","startTime":1001.11,"endTime":1004.71,"body":"years, understand the business"},{"speaker":"Tim Weaver","startTime":1001.11,"endTime":1004.71,"body":"of design, as well as how to be"},{"speaker":"Tim Weaver","startTime":1004.71,"endTime":1008.1600000000001,"body":"a great designer, create your"},{"speaker":"Tim Weaver","startTime":1004.71,"endTime":1008.1600000000001,"body":"portfolio, and then give it a"},{"speaker":"Tim Weaver","startTime":1008.1600000000001,"endTime":1011.2800000000001,"body":"really, really good shot. So"},{"speaker":"Tim Weaver","startTime":1008.1600000000001,"endTime":1011.2800000000001,"body":"what would be your"},{"speaker":"Lefteris Heretakis","startTime":1011.2800000000001,"endTime":1014.6700000000001,"body":"advice for"},{"speaker":"Lefteris Heretakis","startTime":1011.2800000000001,"endTime":1014.6700000000001,"body":"students getting their first"},{"speaker":"Lefteris Heretakis","startTime":1014.6700000000001,"endTime":1016.5300000000001,"body":"foot through the door in an"},{"speaker":"Lefteris Heretakis","startTime":1014.6700000000001,"endTime":1016.5300000000001,"body":"agency?"},{"speaker":"Tim Weaver","startTime":1016.98,"endTime":1021.5100000000001,"body":"Oh, okay. All right."},{"speaker":"Tim Weaver","startTime":1016.98,"endTime":1021.5100000000001,"body":"So I'd say you've got to always"},{"speaker":"Tim Weaver","startTime":1021.5100000000001,"endTime":1025.62,"body":"consider your options. Yeah."},{"speaker":"Tim Weaver","startTime":1021.5100000000001,"endTime":1025.62,"body":"Before before, just got a like"},{"speaker":"Tim Weaver","startTime":1025.62,"endTime":1028.83,"body":"design, and then you send an"},{"speaker":"Tim Weaver","startTime":1025.62,"endTime":1028.83,"body":"email to the head of an agency"},{"speaker":"Tim Weaver","startTime":1028.83,"endTime":1031.32,"body":"and hope something's gonna"},{"speaker":"Tim Weaver","startTime":1028.83,"endTime":1031.32,"body":"happen. Those those students"},{"speaker":"Tim Weaver","startTime":1031.32,"endTime":1034.23,"body":"who, who I feel are going to"},{"speaker":"Tim Weaver","startTime":1031.32,"endTime":1034.23,"body":"stand out and resonate with"},{"speaker":"Tim Weaver","startTime":1034.23,"endTime":1036.78,"body":"someone, it's those are the ones"},{"speaker":"Tim Weaver","startTime":1034.23,"endTime":1036.78,"body":"with the passion. They're the"},{"speaker":"Tim Weaver","startTime":1036.78,"endTime":1040.02,"body":"ones who have got their hands on"},{"speaker":"Tim Weaver","startTime":1036.78,"endTime":1040.02,"body":"the Adobe Suite, or, you know,"},{"speaker":"Tim Weaver","startTime":1040.02,"endTime":1043.95,"body":"even dabbling with Canva. And"},{"speaker":"Tim Weaver","startTime":1040.02,"endTime":1043.95,"body":"creating these wonderful things."},{"speaker":"Tim Weaver","startTime":1043.95,"endTime":1047.13,"body":"And they've got a nice little"},{"speaker":"Tim Weaver","startTime":1043.95,"endTime":1047.13,"body":"portfolio together where you can"},{"speaker":"Tim Weaver","startTime":1047.13,"endTime":1050.49,"body":"see passion, you might not be"},{"speaker":"Tim Weaver","startTime":1047.13,"endTime":1050.49,"body":"able to see talent, because"},{"speaker":"Tim Weaver","startTime":1050.52,"endTime":1053.43,"body":"they're a diamond in the rough"},{"speaker":"Tim Weaver","startTime":1050.52,"endTime":1053.43,"body":"right now. But you've got to"},{"speaker":"Tim Weaver","startTime":1053.43,"endTime":1057.15,"body":"have something visual to show"},{"speaker":"Tim Weaver","startTime":1053.43,"endTime":1057.15,"body":"someone. And then you've got to"},{"speaker":"Tim Weaver","startTime":1057.15,"endTime":1059.3700000000001,"body":"look at your opportunities,"},{"speaker":"Tim Weaver","startTime":1057.15,"endTime":1059.3700000000001,"body":"you've got to reach out to"},{"speaker":"Tim Weaver","startTime":1059.4,"endTime":1063.39,"body":"people that you might know, and"},{"speaker":"Tim Weaver","startTime":1059.4,"endTime":1063.39,"body":"agencies and kind of be really"},{"speaker":"Tim Weaver","startTime":1063.39,"endTime":1068.43,"body":"honest and open with them going,"},{"speaker":"Tim Weaver","startTime":1063.39,"endTime":1068.43,"body":"guys, this is what I've got, I"},{"speaker":"Tim Weaver","startTime":1068.43,"endTime":1071.3400000000001,"body":"would absolutely love to come"},{"speaker":"Tim Weaver","startTime":1068.43,"endTime":1071.3400000000001,"body":"and gain some experience with"},{"speaker":"Tim Weaver","startTime":1071.3400000000001,"endTime":1075.15,"body":"you guys. It could be one day a"},{"speaker":"Tim Weaver","startTime":1071.3400000000001,"endTime":1075.15,"body":"week, to five days a week,"},{"speaker":"Tim Weaver","startTime":1075.15,"endTime":1077.4,"body":"whatever it is, because there"},{"speaker":"Tim Weaver","startTime":1075.15,"endTime":1077.4,"body":"are many, many options. I mean,"},{"speaker":"Tim Weaver","startTime":1077.4,"endTime":1082.68,"body":"crikey into a day's unpaid work,"},{"speaker":"Tim Weaver","startTime":1077.4,"endTime":1082.68,"body":"work experience with an agency"},{"speaker":"Tim Weaver","startTime":1082.68,"endTime":1085.47,"body":"in four days, you could be"},{"speaker":"Tim Weaver","startTime":1082.68,"endTime":1085.47,"body":"working at a bar or wherever you"},{"speaker":"Tim Weaver","startTime":1085.47,"endTime":1088.68,"body":"want, just keep the money coming"},{"speaker":"Tim Weaver","startTime":1085.47,"endTime":1088.68,"body":"in. But you're building up those"},{"speaker":"Tim Weaver","startTime":1089.01,"endTime":1092.52,"body":"that experience and get out"},{"speaker":"Tim Weaver","startTime":1089.01,"endTime":1092.52,"body":"there, get a little bit of"},{"speaker":"Tim Weaver","startTime":1092.52,"endTime":1095.6100000000001,"body":"experience, get a bit of"},{"speaker":"Tim Weaver","startTime":1092.52,"endTime":1095.6100000000001,"body":"experience in different places,"},{"speaker":"Tim Weaver","startTime":1096.39,"endTime":1099.42,"body":"and have confidence. I think"},{"speaker":"Tim Weaver","startTime":1096.39,"endTime":1099.42,"body":"this is this is a massive,"},{"speaker":"Tim Weaver","startTime":1099.42,"endTime":1103.0800000000002,"body":"massive piece with university"},{"speaker":"Tim Weaver","startTime":1099.42,"endTime":1103.0800000000002,"body":"students, you get the quiet"},{"speaker":"Tim Weaver","startTime":1103.0800000000002,"endTime":1106.38,"body":"students who who will sit back"},{"speaker":"Tim Weaver","startTime":1103.0800000000002,"endTime":1106.38,"body":"and they'll do their work, but"},{"speaker":"Tim Weaver","startTime":1106.38,"endTime":1108.63,"body":"they don't really put their head"},{"speaker":"Tim Weaver","startTime":1106.38,"endTime":1108.63,"body":"above the parapet, they don't"},{"speaker":"Tim Weaver","startTime":1108.63,"endTime":1111.3600000000001,"body":"have the confidence to go, Hey,"},{"speaker":"Tim Weaver","startTime":1108.63,"endTime":1111.3600000000001,"body":"I've got an idea. Let's go,"},{"speaker":"Tim Weaver","startTime":1111.3600000000001,"endTime":1114.15,"body":"let's have a chat, let's run"},{"speaker":"Tim Weaver","startTime":1111.3600000000001,"endTime":1114.15,"body":"with this. have the confidence"},{"speaker":"Tim Weaver","startTime":1114.15,"endTime":1117.5700000000002,"body":"to be bold and stand out, you've"},{"speaker":"Tim Weaver","startTime":1114.15,"endTime":1117.5700000000002,"body":"got to make these choices,"},{"speaker":"Tim Weaver","startTime":1117.5700000000002,"endTime":1120.8400000000001,"body":"you've got to make that first"},{"speaker":"Tim Weaver","startTime":1117.5700000000002,"endTime":1120.8400000000001,"body":"step, be it by sending an email,"},{"speaker":"Tim Weaver","startTime":1121.02,"endTime":1124.8600000000001,"body":"be it by knocking on the door of"},{"speaker":"Tim Weaver","startTime":1121.02,"endTime":1124.8600000000001,"body":"an agency, which I had some kid,"},{"speaker":"Tim Weaver","startTime":1125.0700000000002,"endTime":1128.55,"body":"just knock on my agency don't go"},{"speaker":"Tim Weaver","startTime":1125.0700000000002,"endTime":1128.55,"body":"and I've got a portfolio well"},{"speaker":"Tim Weaver","startTime":1128.55,"endTime":1132.78,"body":"done to you, you've actually"},{"speaker":"Tim Weaver","startTime":1128.55,"endTime":1132.78,"body":"spoken to me. I've offered an"},{"speaker":"Tim Weaver","startTime":1132.78,"endTime":1136.44,"body":"internship opportunity. I was I"},{"speaker":"Tim Weaver","startTime":1132.78,"endTime":1136.44,"body":"think I interviewed five"},{"speaker":"Tim Weaver","startTime":1136.44,"endTime":1139.47,"body":"students. And the one that I"},{"speaker":"Tim Weaver","startTime":1136.44,"endTime":1139.47,"body":"gave the placement to is the one"},{"speaker":"Tim Weaver","startTime":1139.47,"endTime":1142.95,"body":"that actually got up, walked"},{"speaker":"Tim Weaver","startTime":1139.47,"endTime":1142.95,"body":"around and sat next to me during"},{"speaker":"Tim Weaver","startTime":1142.95,"endTime":1145.6200000000001,"body":"the interview process, they"},{"speaker":"Tim Weaver","startTime":1142.95,"endTime":1145.6200000000001,"body":"removed the barrier at the"},{"speaker":"Tim Weaver","startTime":1145.6200000000001,"endTime":1148.23,"body":"table. And she got up and sat"},{"speaker":"Tim Weaver","startTime":1145.6200000000001,"endTime":1148.23,"body":"next to me and flip through the"},{"speaker":"Tim Weaver","startTime":1148.23,"endTime":1151.74,"body":"portfolio and showed it to me,"},{"speaker":"Tim Weaver","startTime":1148.23,"endTime":1151.74,"body":"the idea of being a person or"},{"speaker":"Tim Weaver","startTime":1151.74,"endTime":1155.67,"body":"personality is so important."},{"speaker":"Tim Weaver","startTime":1151.74,"endTime":1155.67,"body":"Because you know, you're gonna"},{"speaker":"Tim Weaver","startTime":1155.67,"endTime":1158.6100000000001,"body":"have loads of people coming out"},{"speaker":"Tim Weaver","startTime":1155.67,"endTime":1158.6100000000001,"body":"of university with a portfolio"},{"speaker":"Tim Weaver","startTime":1158.67,"endTime":1161.22,"body":"with a half decent portfolio,"},{"speaker":"Tim Weaver","startTime":1158.67,"endTime":1161.22,"body":"you would hope. But equally,"},{"speaker":"Tim Weaver","startTime":1161.22,"endTime":1163.38,"body":"you're going to have all these"},{"speaker":"Tim Weaver","startTime":1161.22,"endTime":1163.38,"body":"other people who've been working"},{"speaker":"Tim Weaver","startTime":1163.41,"endTime":1166.3500000000001,"body":"offline without education with a"},{"speaker":"Tim Weaver","startTime":1163.41,"endTime":1166.3500000000001,"body":"great portfolio. But what's"},{"speaker":"Tim Weaver","startTime":1166.3500000000001,"endTime":1169.74,"body":"going to make you stand out is"},{"speaker":"Tim Weaver","startTime":1166.3500000000001,"endTime":1169.74,"body":"that confidence that drive the"},{"speaker":"Tim Weaver","startTime":1169.74,"endTime":1171.93,"body":"ability to have a conversation"},{"speaker":"Tim Weaver","startTime":1169.74,"endTime":1171.93,"body":"with the person that you're"},{"speaker":"Tim Weaver","startTime":1171.93,"endTime":1174.5700000000002,"body":"recruiting with, or who's"},{"speaker":"Tim Weaver","startTime":1171.93,"endTime":1174.5700000000002,"body":"potentially recruiting your"},{"speaker":"Tim Weaver","startTime":1174.5700000000002,"endTime":1178.02,"body":"offering, offering you this"},{"speaker":"Tim Weaver","startTime":1174.5700000000002,"endTime":1178.02,"body":"experience. And they go wow, I"},{"speaker":"Tim Weaver","startTime":1178.02,"endTime":1180.5700000000002,"body":"remember that kid. I remember"},{"speaker":"Tim Weaver","startTime":1178.02,"endTime":1180.5700000000002,"body":"that guy. He's the one who like"},{"speaker":"Tim Weaver","startTime":1180.5700000000002,"endTime":1184.38,"body":"gave me a high five when we left"},{"speaker":"Tim Weaver","startTime":1180.5700000000002,"endTime":1184.38,"body":"or, you know, left me a packet"},{"speaker":"Tim Weaver","startTime":1184.38,"endTime":1187.05,"body":"of Haribo or whatever it is, but"},{"speaker":"Tim Weaver","startTime":1184.38,"endTime":1187.05,"body":"you've got to do something to be"},{"speaker":"Tim Weaver","startTime":1187.05,"endTime":1189.39,"body":"memorable and confident. And"},{"speaker":"Tim Weaver","startTime":1187.05,"endTime":1189.39,"body":"that's for sure."},{"speaker":"Lefteris Heretakis","startTime":1189.6000000000001,"endTime":1191.52,"body":"So how the"},{"speaker":"Lefteris Heretakis","startTime":1189.6000000000001,"endTime":1191.52,"body":"students cultivate their"},{"speaker":"Lefteris Heretakis","startTime":1191.52,"endTime":1192.15,"body":"confidence"},{"speaker":"Tim Weaver","startTime":1193.289,"endTime":1197.489,"body":"experience like is"},{"speaker":"Tim Weaver","startTime":1193.289,"endTime":1197.489,"body":"you've just got to get stuck in"},{"speaker":"Tim Weaver","startTime":1197.489,"endTime":1202.3490000000002,"body":"I think, and what mine I can"},{"speaker":"Tim Weaver","startTime":1197.489,"endTime":1202.3490000000002,"body":"only speak to, I suppose my own"},{"speaker":"Tim Weaver","startTime":1202.3490000000002,"endTime":1208.019,"body":"personal background is it was in"},{"speaker":"Tim Weaver","startTime":1202.3490000000002,"endTime":1208.019,"body":"the bands and the creative. They"},{"speaker":"Tim Weaver","startTime":1208.019,"endTime":1210.329,"body":"were terrible. They were"},{"speaker":"Tim Weaver","startTime":1208.019,"endTime":1210.329,"body":"terrible designs, but everyone's"},{"speaker":"Tim Weaver","startTime":1210.329,"endTime":1213.509,"body":"first designs are terrible. You"},{"speaker":"Tim Weaver","startTime":1210.329,"endTime":1213.509,"body":"look back and get cranky. But"},{"speaker":"Tim Weaver","startTime":1213.509,"endTime":1216.329,"body":"you've got to start putting"},{"speaker":"Tim Weaver","startTime":1213.509,"endTime":1216.329,"body":"stuff in front of people. You've"},{"speaker":"Tim Weaver","startTime":1216.329,"endTime":1218.8490000000002,"body":"got social media these days and"},{"speaker":"Tim Weaver","startTime":1216.329,"endTime":1218.8490000000002,"body":"social media can be an"},{"speaker":"Tim Weaver","startTime":1218.8490000000002,"endTime":1222.1190000000001,"body":"absolutely brutal place. But if"},{"speaker":"Tim Weaver","startTime":1218.8490000000002,"endTime":1222.1190000000001,"body":"you find the right audiences, if"},{"speaker":"Tim Weaver","startTime":1222.1190000000001,"endTime":1224.3690000000001,"body":"you find the right communities,"},{"speaker":"Tim Weaver","startTime":1222.1190000000001,"endTime":1224.3690000000001,"body":"it can actually be quite"},{"speaker":"Tim Weaver","startTime":1224.3690000000001,"endTime":1228.089,"body":"supportive as well. So if you're"},{"speaker":"Tim Weaver","startTime":1224.3690000000001,"endTime":1228.089,"body":"putting a bit of design work out"},{"speaker":"Tim Weaver","startTime":1228.089,"endTime":1232.079,"body":"on on Instagram, you Gotta get a"},{"speaker":"Tim Weaver","startTime":1228.089,"endTime":1232.079,"body":"community of people who realise"},{"speaker":"Tim Weaver","startTime":1232.079,"endTime":1235.529,"body":"and go, Oh, that's kind of nice."},{"speaker":"Tim Weaver","startTime":1232.079,"endTime":1235.529,"body":"But you've got to know that"},{"speaker":"Tim Weaver","startTime":1235.559,"endTime":1238.799,"body":"you're just starting, you've got"},{"speaker":"Tim Weaver","startTime":1235.559,"endTime":1238.799,"body":"to put it out there, and be able"},{"speaker":"Tim Weaver","startTime":1238.799,"endTime":1242.429,"body":"to roll with it. So start"},{"speaker":"Tim Weaver","startTime":1238.799,"endTime":1242.429,"body":"talking to people around, you"},{"speaker":"Tim Weaver","startTime":1242.429,"endTime":1245.339,"body":"know, your student. And if"},{"speaker":"Tim Weaver","startTime":1242.429,"endTime":1245.339,"body":"you're invited back home with"},{"speaker":"Tim Weaver","startTime":1245.339,"endTime":1248.1290000000001,"body":"mom and dad, you know, during"},{"speaker":"Tim Weaver","startTime":1245.339,"endTime":1248.1290000000001,"body":"Easter break, which is coming"},{"speaker":"Tim Weaver","startTime":1248.1290000000001,"endTime":1251.3690000000001,"body":"up, for example, and they've"},{"speaker":"Tim Weaver","startTime":1248.1290000000001,"endTime":1251.3690000000001,"body":"invited friends around, chat to"},{"speaker":"Tim Weaver","startTime":1251.3690000000001,"endTime":1255.299,"body":"that friend. So what is it that"},{"speaker":"Tim Weaver","startTime":1251.3690000000001,"endTime":1255.299,"body":"you do? You know, go, Oh, that's"},{"speaker":"Tim Weaver","startTime":1255.299,"endTime":1257.489,"body":"really interesting. Tell me"},{"speaker":"Tim Weaver","startTime":1255.299,"endTime":1257.489,"body":"about your business. What do you"},{"speaker":"Tim Weaver","startTime":1257.489,"endTime":1261.1490000000001,"body":"do? Because you've got an eating"},{"speaker":"Tim Weaver","startTime":1257.489,"endTime":1261.1490000000001,"body":"right in the environment. If you"},{"speaker":"Tim Weaver","startTime":1261.1490000000001,"endTime":1263.549,"body":"want to be a great designer,"},{"speaker":"Tim Weaver","startTime":1261.1490000000001,"endTime":1263.549,"body":"you're going to need to talk to"},{"speaker":"Tim Weaver","startTime":1263.549,"endTime":1266.459,"body":"people, people you've never met"},{"speaker":"Tim Weaver","startTime":1263.549,"endTime":1266.459,"body":"before people of different ages,"},{"speaker":"Tim Weaver","startTime":1266.459,"endTime":1269.3690000000001,"body":"beliefs, opinions, and start to"},{"speaker":"Tim Weaver","startTime":1266.459,"endTime":1269.3690000000001,"body":"have the, you know, the"},{"speaker":"Tim Weaver","startTime":1269.3690000000001,"endTime":1272.579,"body":"competence go, Okay, tell me"},{"speaker":"Tim Weaver","startTime":1269.3690000000001,"endTime":1272.579,"body":"about your market, what you do,"},{"speaker":"Tim Weaver","startTime":1272.579,"endTime":1275.3990000000001,"body":"what do you struggle with? You"},{"speaker":"Tim Weaver","startTime":1272.579,"endTime":1275.3990000000001,"body":"know, what are the pain points?"},{"speaker":"Tim Weaver","startTime":1275.6390000000001,"endTime":1278.759,"body":"What could design do to help"},{"speaker":"Tim Weaver","startTime":1275.6390000000001,"endTime":1278.759,"body":"alleviate those points, those"},{"speaker":"Tim Weaver","startTime":1278.759,"endTime":1282.1190000000001,"body":"pain points and solve your"},{"speaker":"Tim Weaver","startTime":1278.759,"endTime":1282.1190000000001,"body":"problems? Brilliant."},{"speaker":"Lefteris Heretakis","startTime":1282.8400000000001,"endTime":1285.75,"body":"So from our"},{"speaker":"Lefteris Heretakis","startTime":1282.8400000000001,"endTime":1285.75,"body":"conversation, and if there were"},{"speaker":"Lefteris Heretakis","startTime":1285.75,"endTime":1287.73,"body":"no limitations for higher"},{"speaker":"Lefteris Heretakis","startTime":1285.75,"endTime":1287.73,"body":"education, well, would you"},{"speaker":"Lefteris Heretakis","startTime":1287.8200000000002,"endTime":1290.4,"body":"recommend that the changes that"},{"speaker":"Lefteris Heretakis","startTime":1287.8200000000002,"endTime":1290.4,"body":"need to be done in higher"},{"speaker":"Lefteris Heretakis","startTime":1290.4,"endTime":1294.63,"body":"education for it to become what"},{"speaker":"Lefteris Heretakis","startTime":1290.4,"endTime":1294.63,"body":"you would want to be?"},{"speaker":"Tim Weaver","startTime":1295.2,"endTime":1299.22,"body":"Okay, so clean"},{"speaker":"Tim Weaver","startTime":1295.2,"endTime":1299.22,"body":"slate, design, higher education"},{"speaker":"Tim Weaver","startTime":1299.22,"endTime":1306.15,"body":"starts again? Okay, I think I,"},{"speaker":"Tim Weaver","startTime":1299.22,"endTime":1306.15,"body":"the first thing, first is to"},{"speaker":"Tim Weaver","startTime":1306.15,"endTime":1311.3700000000001,"body":"remove the notion that the"},{"speaker":"Tim Weaver","startTime":1306.15,"endTime":1311.3700000000001,"body":"degree is the key to a great"},{"speaker":"Tim Weaver","startTime":1311.3700000000001,"endTime":1316.2,"body":"career in a design. And in a"},{"speaker":"Tim Weaver","startTime":1311.3700000000001,"endTime":1316.2,"body":"design career, right? You know,"},{"speaker":"Tim Weaver","startTime":1316.68,"endTime":1319.44,"body":"when I was going through"},{"speaker":"Tim Weaver","startTime":1316.68,"endTime":1319.44,"body":"education, I thought I had to"},{"speaker":"Tim Weaver","startTime":1319.44,"endTime":1323.76,"body":"have this piece of paper before"},{"speaker":"Tim Weaver","startTime":1319.44,"endTime":1323.76,"body":"any agency would look at me. And"},{"speaker":"Tim Weaver","startTime":1323.76,"endTime":1327.54,"body":"now being on the other side of"},{"speaker":"Tim Weaver","startTime":1323.76,"endTime":1327.54,"body":"it, I honestly don't care. Like,"},{"speaker":"Tim Weaver","startTime":1327.5700000000002,"endTime":1330.63,"body":"I want to see that portfolio far"},{"speaker":"Tim Weaver","startTime":1327.5700000000002,"endTime":1330.63,"body":"quicker than I ever see a couple"},{"speaker":"Tim Weaver","startTime":1330.63,"endTime":1332.4,"body":"of letters at the end of"},{"speaker":"Tim Weaver","startTime":1330.63,"endTime":1332.4,"body":"someone's name or a piece of"},{"speaker":"Tim Weaver","startTime":1332.4,"endTime":1336.8400000000001,"body":"paper that proves that there are"},{"speaker":"Tim Weaver","startTime":1332.4,"endTime":1336.8400000000001,"body":"very few areas of any industry,"},{"speaker":"Tim Weaver","startTime":1337.14,"endTime":1340.77,"body":"I feel that kind of look for"},{"speaker":"Tim Weaver","startTime":1337.14,"endTime":1340.77,"body":"that piece of paper these days."},{"speaker":"Tim Weaver","startTime":1341.1000000000001,"endTime":1345.48,"body":"So I don't think you've got to"},{"speaker":"Tim Weaver","startTime":1341.1000000000001,"endTime":1345.48,"body":"stop thinking that I need the"},{"speaker":"Tim Weaver","startTime":1345.48,"endTime":1349.38,"body":"degree to get into design, I"},{"speaker":"Tim Weaver","startTime":1345.48,"endTime":1349.38,"body":"think they need to start putting"},{"speaker":"Tim Weaver","startTime":1349.38,"endTime":1353.88,"body":"more focus on creating a more"},{"speaker":"Tim Weaver","startTime":1349.38,"endTime":1353.88,"body":"rounded student, a rounded"},{"speaker":"Tim Weaver","startTime":1353.88,"endTime":1358.14,"body":"designer, who not only can"},{"speaker":"Tim Weaver","startTime":1353.88,"endTime":1358.14,"body":"create beautiful work, but this"},{"speaker":"Tim Weaver","startTime":1358.14,"endTime":1361.02,"body":"is beautiful design, not"},{"speaker":"Tim Weaver","startTime":1358.14,"endTime":1361.02,"body":"beautiful art. But they can"},{"speaker":"Tim Weaver","startTime":1361.02,"endTime":1364.3200000000002,"body":"think creatively that creative"},{"speaker":"Tim Weaver","startTime":1361.02,"endTime":1364.3200000000002,"body":"problem solvers, they know how"},{"speaker":"Tim Weaver","startTime":1364.3200000000002,"endTime":1367.98,"body":"to interact with people, and"},{"speaker":"Tim Weaver","startTime":1364.3200000000002,"endTime":1367.98,"body":"they can deliver and solve"},{"speaker":"Tim Weaver","startTime":1367.98,"endTime":1372.6000000000001,"body":"problems in the very best way."},{"speaker":"Tim Weaver","startTime":1367.98,"endTime":1372.6000000000001,"body":"And I think finally, it is the"},{"speaker":"Tim Weaver","startTime":1372.6000000000001,"endTime":1376.1100000000001,"body":"encouragement of internships and"},{"speaker":"Tim Weaver","startTime":1372.6000000000001,"endTime":1376.1100000000001,"body":"placements, you know, real world"},{"speaker":"Tim Weaver","startTime":1376.14,"endTime":1380.7,"body":"experience, that there are"},{"speaker":"Tim Weaver","startTime":1376.14,"endTime":1380.7,"body":"courses out there where you do"},{"speaker":"Tim Weaver","startTime":1380.94,"endTime":1385.23,"body":"two at uni, and then one in the"},{"speaker":"Tim Weaver","startTime":1380.94,"endTime":1385.23,"body":"real world, that I really think"},{"speaker":"Tim Weaver","startTime":1385.23,"endTime":1387.93,"body":"there are very few careers these"},{"speaker":"Tim Weaver","startTime":1385.23,"endTime":1387.93,"body":"days that you have to be stuck"},{"speaker":"Tim Weaver","startTime":1387.93,"endTime":1390.24,"body":"in university for three years,"},{"speaker":"Tim Weaver","startTime":1387.93,"endTime":1390.24,"body":"and then all of a sudden, you"},{"speaker":"Tim Weaver","startTime":1390.24,"endTime":1393.3300000000002,"body":"start to realise what it's like"},{"speaker":"Tim Weaver","startTime":1390.24,"endTime":1393.3300000000002,"body":"in the real world, get that"},{"speaker":"Tim Weaver","startTime":1393.3300000000002,"endTime":1398.52,"body":"first hand experience. Because"},{"speaker":"Tim Weaver","startTime":1393.3300000000002,"endTime":1398.52,"body":"the benefit, the value that it"},{"speaker":"Tim Weaver","startTime":1398.52,"endTime":1402.8400000000001,"body":"can bring to a student is"},{"speaker":"Tim Weaver","startTime":1398.52,"endTime":1402.8400000000001,"body":"tenfold if not 100 fall to that"},{"speaker":"Tim Weaver","startTime":1402.8700000000001,"endTime":1407.88,"body":"of a university cost that can"},{"speaker":"Tim Weaver","startTime":1402.8700000000001,"endTime":1407.88,"body":"easily be updated. You've got aI"},{"speaker":"Tim Weaver","startTime":1408.0,"endTime":1411.5700000000002,"body":"just at the cusp of what is"},{"speaker":"Tim Weaver","startTime":1408.0,"endTime":1411.5700000000002,"body":"really kicking off. And"},{"speaker":"Tim Weaver","startTime":1411.5700000000002,"endTime":1414.72,"body":"universities are prepared for"},{"speaker":"Tim Weaver","startTime":1411.5700000000002,"endTime":1414.72,"body":"them. You know, anyone who says"},{"speaker":"Tim Weaver","startTime":1414.72,"endTime":1418.5,"body":"they can teach you how to master"},{"speaker":"Tim Weaver","startTime":1414.72,"endTime":1418.5,"body":"chat GPT in the next six months,"},{"speaker":"Tim Weaver","startTime":1418.71,"endTime":1422.3400000000001,"body":"is lying. The only thing that"},{"speaker":"Tim Weaver","startTime":1418.71,"endTime":1422.3400000000001,"body":"can teach you how to use chat"},{"speaker":"Tim Weaver","startTime":1422.3400000000001,"endTime":1425.5800000000002,"body":"GPT is chat GPT because that's"},{"speaker":"Tim Weaver","startTime":1422.3400000000001,"endTime":1425.5800000000002,"body":"the only damn thing that can"},{"speaker":"Tim Weaver","startTime":1425.5800000000002,"endTime":1428.8500000000001,"body":"keep up with itself right now,"},{"speaker":"Tim Weaver","startTime":1425.5800000000002,"endTime":1428.8500000000001,"body":"university will be talking about"},{"speaker":"Tim Weaver","startTime":1428.8500000000001,"endTime":1432.3,"body":"AI in 18 months time, and it"},{"speaker":"Tim Weaver","startTime":1428.8500000000001,"endTime":1432.3,"body":"would have been what we knew 18"},{"speaker":"Tim Weaver","startTime":1432.3,"endTime":1435.93,"body":"months ago. They just can't keep"},{"speaker":"Tim Weaver","startTime":1432.3,"endTime":1435.93,"body":"up unlike an agency environment,"},{"speaker":"Tim Weaver","startTime":1436.0800000000002,"endTime":1438.24,"body":"where they are trialling this"},{"speaker":"Tim Weaver","startTime":1436.0800000000002,"endTime":1438.24,"body":"right now they're putting it"},{"speaker":"Tim Weaver","startTime":1438.24,"endTime":1441.06,"body":"into their works and seeing what"},{"speaker":"Tim Weaver","startTime":1438.24,"endTime":1441.06,"body":"happens. And you could be on the"},{"speaker":"Tim Weaver","startTime":1441.06,"endTime":1443.52,"body":"edge of that you could be"},{"speaker":"Tim Weaver","startTime":1441.06,"endTime":1443.52,"body":"involved in it, if you get that"},{"speaker":"Tim Weaver","startTime":1443.52,"endTime":1447.3600000000001,"body":"opportunity. Fantastic."},{"speaker":"Tim Weaver","startTime":1443.52,"endTime":1447.3600000000001,"body":"Wonderful."},{"speaker":"Lefteris Heretakis","startTime":1448.26,"endTime":1450.27,"body":"So if you"},{"speaker":"Lefteris Heretakis","startTime":1448.26,"endTime":1450.27,"body":"were to start your career again,"},{"speaker":"Lefteris Heretakis","startTime":1450.27,"endTime":1451.47,"body":"would you do anything"},{"speaker":"Lefteris Heretakis","startTime":1450.27,"endTime":1451.47,"body":"differently?"},{"speaker":"Tim Weaver","startTime":1451.739,"endTime":1455.309,"body":"Yes. Whoa. Yeah, I"},{"speaker":"Tim Weaver","startTime":1451.739,"endTime":1455.309,"body":"mean, I wouldn't go to"},{"speaker":"Tim Weaver","startTime":1455.309,"endTime":1459.929,"body":"university, I would do all the"},{"speaker":"Tim Weaver","startTime":1455.309,"endTime":1459.929,"body":"things. Just been preaching to"},{"speaker":"Tim Weaver","startTime":1459.929,"endTime":1464.459,"body":"be honest with you. Like, I"},{"speaker":"Tim Weaver","startTime":1459.929,"endTime":1464.459,"body":"would have had the confidence to"},{"speaker":"Tim Weaver","startTime":1464.459,"endTime":1468.239,"body":"go, okay, cool. I love design. I"},{"speaker":"Tim Weaver","startTime":1464.459,"endTime":1468.239,"body":"absolutely love designing and"},{"speaker":"Tim Weaver","startTime":1468.239,"endTime":1471.449,"body":"creating beautiful things and"},{"speaker":"Tim Weaver","startTime":1468.239,"endTime":1471.449,"body":"these brands and these T shirts"},{"speaker":"Tim Weaver","startTime":1471.449,"endTime":1475.3490000000002,"body":"and these websites. But I was at"},{"speaker":"Tim Weaver","startTime":1471.449,"endTime":1475.3490000000002,"body":"the airport, I was like, if I"},{"speaker":"Tim Weaver","startTime":1475.3490000000002,"endTime":1477.6290000000001,"body":"want to make a career out of"},{"speaker":"Tim Weaver","startTime":1475.3490000000002,"endTime":1477.6290000000001,"body":"this, I have to go to"},{"speaker":"Tim Weaver","startTime":1477.6290000000001,"endTime":1480.5990000000002,"body":"university. And whilst I was at"},{"speaker":"Tim Weaver","startTime":1477.6290000000001,"endTime":1480.5990000000002,"body":"university, the fees were"},{"speaker":"Tim Weaver","startTime":1480.5990000000002,"endTime":1484.439,"body":"nowhere near what they are these"},{"speaker":"Tim Weaver","startTime":1480.5990000000002,"endTime":1484.439,"body":"days. But goodness, they still"},{"speaker":"Tim Weaver","startTime":1485.039,"endTime":1490.049,"body":"paid off my fees Now, luckily,"},{"speaker":"Tim Weaver","startTime":1485.039,"endTime":1490.049,"body":"because I'm around but I didn't"},{"speaker":"Tim Weaver","startTime":1490.049,"endTime":1493.079,"body":"need to do that. I could have"},{"speaker":"Tim Weaver","startTime":1490.049,"endTime":1493.079,"body":"gone into the agency if I had"},{"speaker":"Tim Weaver","startTime":1493.079,"endTime":1495.449,"body":"more confidence, I could have"},{"speaker":"Tim Weaver","startTime":1493.079,"endTime":1495.449,"body":"worked with the connections that"},{"speaker":"Tim Weaver","startTime":1495.449,"endTime":1498.3890000000001,"body":"I had in my my family and"},{"speaker":"Tim Weaver","startTime":1495.449,"endTime":1498.3890000000001,"body":"friends separate groups and I"},{"speaker":"Tim Weaver","startTime":1498.3890000000001,"endTime":1502.3490000000002,"body":"could have been in that agency"},{"speaker":"Tim Weaver","startTime":1498.3890000000001,"endTime":1502.3490000000002,"body":"from day one earning a pittance."},{"speaker":"Tim Weaver","startTime":1502.739,"endTime":1505.319,"body":"But I could have been there"},{"speaker":"Tim Weaver","startTime":1502.739,"endTime":1505.319,"body":"learning with real world hands"},{"speaker":"Tim Weaver","startTime":1505.319,"endTime":1508.049,"body":"on experience. And I think"},{"speaker":"Tim Weaver","startTime":1505.319,"endTime":1508.049,"body":"that's so important like"},{"speaker":"Tim Weaver","startTime":1508.559,"endTime":1512.669,"body":"university. There there are"},{"speaker":"Tim Weaver","startTime":1508.559,"endTime":1512.669,"body":"other benefits to university I"},{"speaker":"Tim Weaver","startTime":1512.669,"endTime":1514.8890000000001,"body":"suppose, like the idea of"},{"speaker":"Tim Weaver","startTime":1512.669,"endTime":1514.8890000000001,"body":"learning how to be a little bit"},{"speaker":"Tim Weaver","startTime":1514.8890000000001,"endTime":1517.949,"body":"more independent and live"},{"speaker":"Tim Weaver","startTime":1514.8890000000001,"endTime":1517.949,"body":"without you know, the support"},{"speaker":"Tim Weaver","startTime":1517.949,"endTime":1520.8890000000001,"body":"and the safety net of mum and"},{"speaker":"Tim Weaver","startTime":1517.949,"endTime":1520.8890000000001,"body":"dad. But there are other ways"},{"speaker":"Tim Weaver","startTime":1520.8890000000001,"endTime":1523.529,"body":"you can do that as well."},{"speaker":"Tim Weaver","startTime":1520.8890000000001,"endTime":1523.529,"body":"Probably even more exciting."},{"speaker":"Tim Weaver","startTime":1524.819,"endTime":1527.0990000000002,"body":"Just give it to a flat share or"},{"speaker":"Tim Weaver","startTime":1524.819,"endTime":1527.0990000000002,"body":"something like that. It could be"},{"speaker":"Tim Weaver","startTime":1527.0990000000002,"endTime":1528.509,"body":"carnage, but my goodness, you'd"},{"speaker":"Tim Weaver","startTime":1527.0990000000002,"endTime":1528.509,"body":"be"},{"speaker":"Lefteris Heretakis","startTime":1529.499,"endTime":1531.209,"body":"who you"},{"speaker":"Lefteris Heretakis","startTime":1529.499,"endTime":1531.209,"body":"think he UCS have the time to"},{"speaker":"Lefteris Heretakis","startTime":1531.209,"endTime":1535.739,"body":"devote to a candidate that has"},{"speaker":"Lefteris Heretakis","startTime":1531.209,"endTime":1535.739,"body":"not gone through any process in"},{"speaker":"Lefteris Heretakis","startTime":1535.739,"endTime":1537.8690000000001,"body":"any any any education process."},{"speaker":"Tim Weaver","startTime":1540.3600000000001,"endTime":1542.8200000000002,"body":"If we were to go"},{"speaker":"Tim Weaver","startTime":1540.3600000000001,"endTime":1542.8200000000002,"body":"like poll every agency out"},{"speaker":"Tim Weaver","startTime":1542.8200000000002,"endTime":1546.06,"body":"there, a lot of them would be"},{"speaker":"Tim Weaver","startTime":1542.8200000000002,"endTime":1546.06,"body":"going, Well, what we'd love to"},{"speaker":"Tim Weaver","startTime":1546.06,"endTime":1549.51,"body":"but we don't have the capacity."},{"speaker":"Tim Weaver","startTime":1546.06,"endTime":1549.51,"body":"Yeah, exactly, exactly. The"},{"speaker":"Tim Weaver","startTime":1549.54,"endTime":1552.78,"body":"agencies, I feel they need to"},{"speaker":"Tim Weaver","startTime":1549.54,"endTime":1552.78,"body":"write this, I think this is the"},{"speaker":"Tim Weaver","startTime":1552.78,"endTime":1555.15,"body":"shift, you know, we talked about"},{"speaker":"Tim Weaver","startTime":1552.78,"endTime":1555.15,"body":"if you were to start education"},{"speaker":"Tim Weaver","startTime":1555.15,"endTime":1559.1100000000001,"body":"again, but where do agencies"},{"speaker":"Tim Weaver","startTime":1555.15,"endTime":1559.1100000000001,"body":"need to adjust and evolve. And I"},{"speaker":"Tim Weaver","startTime":1559.1100000000001,"endTime":1562.14,"body":"think they need to actually be"},{"speaker":"Tim Weaver","startTime":1559.1100000000001,"endTime":1562.14,"body":"open to the idea of the benefits"},{"speaker":"Tim Weaver","startTime":1562.17,"endTime":1566.55,"body":"of bringing really young raw"},{"speaker":"Tim Weaver","startTime":1562.17,"endTime":1566.55,"body":"talent in and giving them some"},{"speaker":"Tim Weaver","startTime":1566.55,"endTime":1569.91,"body":"kind of programme and coaching"},{"speaker":"Tim Weaver","startTime":1566.55,"endTime":1569.91,"body":"and mentorship. Because what"},{"speaker":"Tim Weaver","startTime":1569.91,"endTime":1573.0,"body":"they can deliver and what they"},{"speaker":"Tim Weaver","startTime":1569.91,"endTime":1573.0,"body":"can do for that agency is so"},{"speaker":"Tim Weaver","startTime":1573.0,"endTime":1576.6000000000001,"body":"very, very powerful. It's"},{"speaker":"Tim Weaver","startTime":1573.0,"endTime":1576.6000000000001,"body":"untainted by the world of"},{"speaker":"Tim Weaver","startTime":1576.6000000000001,"endTime":1580.44,"body":"education in many ways. And they"},{"speaker":"Tim Weaver","startTime":1576.6000000000001,"endTime":1580.44,"body":"can use this raw talent that you"},{"speaker":"Tim Weaver","startTime":1580.44,"endTime":1582.5700000000002,"body":"can build up. And it doesn't"},{"speaker":"Tim Weaver","startTime":1580.44,"endTime":1582.5700000000002,"body":"take a lot of time. To be"},{"speaker":"Tim Weaver","startTime":1582.5700000000002,"endTime":1584.97,"body":"honest, if you find the right"},{"speaker":"Tim Weaver","startTime":1582.5700000000002,"endTime":1584.97,"body":"candidate who listens and"},{"speaker":"Tim Weaver","startTime":1584.97,"endTime":1587.04,"body":"implements, there's so much they"},{"speaker":"Tim Weaver","startTime":1584.97,"endTime":1587.04,"body":"can give back to you."},{"speaker":"Lefteris Heretakis","startTime":1588.02,"endTime":1591.77,"body":"Maybe what"},{"speaker":"Lefteris Heretakis","startTime":1588.02,"endTime":1591.77,"body":"you're hinting at, is the"},{"speaker":"Lefteris Heretakis","startTime":1591.8,"endTime":1596.48,"body":"agencies creating a curriculum,"},{"speaker":"Lefteris Heretakis","startTime":1591.8,"endTime":1596.48,"body":"thinking possibility for the"},{"speaker":"Lefteris Heretakis","startTime":1596.48,"endTime":1597.74,"body":"education in a way,"},{"speaker":"Tim Weaver","startTime":1598.25,"endTime":1600.56,"body":"I think that there"},{"speaker":"Tim Weaver","startTime":1598.25,"endTime":1600.56,"body":"will be huge scope for that. And"},{"speaker":"Tim Weaver","startTime":1601.0700000000002,"endTime":1603.56,"body":"you could see the value of that"},{"speaker":"Tim Weaver","startTime":1601.0700000000002,"endTime":1603.56,"body":"students would get from it as"},{"speaker":"Tim Weaver","startTime":1603.56,"endTime":1606.95,"body":"well. This is a curriculum"},{"speaker":"Tim Weaver","startTime":1603.56,"endTime":1606.95,"body":"written by agencies. This is the"},{"speaker":"Tim Weaver","startTime":1606.95,"endTime":1611.42,"body":"whole process right? From an"},{"speaker":"Tim Weaver","startTime":1606.95,"endTime":1611.42,"body":"initial meeting with a client a"},{"speaker":"Tim Weaver","startTime":1611.48,"endTime":1614.3600000000001,"body":"an understanding of the brief,"},{"speaker":"Tim Weaver","startTime":1611.48,"endTime":1614.3600000000001,"body":"the dissection of the brief the"},{"speaker":"Tim Weaver","startTime":1614.3600000000001,"endTime":1618.41,"body":"creation of a proposal, where's"},{"speaker":"Tim Weaver","startTime":1614.3600000000001,"endTime":1618.41,"body":"that gone in any kind of design,"},{"speaker":"Tim Weaver","startTime":1618.41,"endTime":1621.98,"body":"education, the submission of a"},{"speaker":"Tim Weaver","startTime":1618.41,"endTime":1621.98,"body":"contract, what to include in a"},{"speaker":"Tim Weaver","startTime":1621.98,"endTime":1625.0700000000002,"body":"contract, what not to include in"},{"speaker":"Tim Weaver","startTime":1621.98,"endTime":1625.0700000000002,"body":"a contract, how to price your"},{"speaker":"Tim Weaver","startTime":1625.0700000000002,"endTime":1628.46,"body":"work, how to charge for your"},{"speaker":"Tim Weaver","startTime":1625.0700000000002,"endTime":1628.46,"body":"work, how to create an addendum"},{"speaker":"Tim Weaver","startTime":1628.49,"endTime":1632.3300000000002,"body":"to a contract, these are all"},{"speaker":"Tim Weaver","startTime":1628.49,"endTime":1632.3300000000002,"body":"things that every student who"},{"speaker":"Tim Weaver","startTime":1632.3300000000002,"endTime":1634.73,"body":"goes I'm going to come out of"},{"speaker":"Tim Weaver","startTime":1632.3300000000002,"endTime":1634.73,"body":"university and be a freelancer"},{"speaker":"Tim Weaver","startTime":1634.73,"endTime":1636.65,"body":"is going to fall flat on their"},{"speaker":"Tim Weaver","startTime":1634.73,"endTime":1636.65,"body":"face, because they don't have a"},{"speaker":"Tim Weaver","startTime":1636.65,"endTime":1640.25,"body":"clue about half of these things."},{"speaker":"Tim Weaver","startTime":1636.65,"endTime":1640.25,"body":"But there needs to be a course"},{"speaker":"Tim Weaver","startTime":1640.25,"endTime":1644.27,"body":"that goes, well, that's actually"},{"speaker":"Tim Weaver","startTime":1640.25,"endTime":1644.27,"body":"50% of the design in the design"},{"speaker":"Tim Weaver","startTime":1644.27,"endTime":1647.63,"body":"business, right. And it's still"},{"speaker":"Tim Weaver","startTime":1644.27,"endTime":1647.63,"body":"equally fascinating. It's still"},{"speaker":"Tim Weaver","startTime":1647.63,"endTime":1651.14,"body":"creative, actually love that"},{"speaker":"Tim Weaver","startTime":1647.63,"endTime":1651.14,"body":"admin kind of stuff. Because"},{"speaker":"Tim Weaver","startTime":1651.14,"endTime":1654.8,"body":"it's just, it's so easy to stand"},{"speaker":"Tim Weaver","startTime":1651.14,"endTime":1654.8,"body":"out in an agency environment as"},{"speaker":"Tim Weaver","startTime":1654.8,"endTime":1658.55,"body":"well, if you're a creative with"},{"speaker":"Tim Weaver","startTime":1654.8,"endTime":1658.55,"body":"a great proposal, because a lot"},{"speaker":"Tim Weaver","startTime":1658.55,"endTime":1660.89,"body":"of them are just you know,"},{"speaker":"Tim Weaver","startTime":1658.55,"endTime":1660.89,"body":"horribly created, or a lot of"},{"speaker":"Tim Weaver","startTime":1660.89,"endTime":1663.8,"body":"other agencies not necessarily,"},{"speaker":"Tim Weaver","startTime":1660.89,"endTime":1663.8,"body":"you know, the big ones, but"},{"speaker":"Tim Weaver","startTime":1663.95,"endTime":1665.9,"body":"those that you might be"},{"speaker":"Tim Weaver","startTime":1663.95,"endTime":1665.9,"body":"competing with straight out the"},{"speaker":"Tim Weaver","startTime":1665.9,"endTime":1669.65,"body":"back of ideas with an agency,"},{"speaker":"Tim Weaver","startTime":1665.9,"endTime":1669.65,"body":"that'd be pretty poor, they"},{"speaker":"Tim Weaver","startTime":1669.65,"endTime":1672.68,"body":"might not understand it. So"},{"speaker":"Tim Weaver","startTime":1669.65,"endTime":1672.68,"body":"having a curriculum created by"},{"speaker":"Tim Weaver","startTime":1672.68,"endTime":1674.81,"body":"an agency that gives you a"},{"speaker":"Tim Weaver","startTime":1672.68,"endTime":1674.81,"body":"broader and round her"},{"speaker":"Tim Weaver","startTime":1674.81,"endTime":1677.99,"body":"appreciation that delivering on"},{"speaker":"Tim Weaver","startTime":1674.81,"endTime":1677.99,"body":"a project, and the skills that"},{"speaker":"Tim Weaver","startTime":1677.99,"endTime":1679.4,"body":"you have out the other side"},{"speaker":"Tim Weaver","startTime":1677.99,"endTime":1679.4,"body":"100%."},{"speaker":"Lefteris Heretakis","startTime":1681.74,"endTime":1684.53,"body":"Fantastic."},{"speaker":"Lefteris Heretakis","startTime":1681.74,"endTime":1684.53,"body":"So what is the advice you would"},{"speaker":"Lefteris Heretakis","startTime":1684.53,"endTime":1685.4,"body":"like to leave us with?"},{"speaker":"Tim Weaver","startTime":1686.21,"endTime":1690.3200000000002,"body":"Oh, okay. I think"},{"speaker":"Tim Weaver","startTime":1686.21,"endTime":1690.3200000000002,"body":"it's twofold. So talking to the"},{"speaker":"Tim Weaver","startTime":1690.3200000000002,"endTime":1695.27,"body":"educators out there, it's time"},{"speaker":"Tim Weaver","startTime":1690.3200000000002,"endTime":1695.27,"body":"to step up. It's really, it's to"},{"speaker":"Tim Weaver","startTime":1695.27,"endTime":1699.71,"body":"think long and hard about what"},{"speaker":"Tim Weaver","startTime":1695.27,"endTime":1699.71,"body":"you are doing for your students"},{"speaker":"Tim Weaver","startTime":1699.74,"endTime":1702.8600000000001,"body":"and these future designers,"},{"speaker":"Tim Weaver","startTime":1699.74,"endTime":1702.8600000000001,"body":"right? Are you actually serving"},{"speaker":"Tim Weaver","startTime":1702.8600000000001,"endTime":1705.23,"body":"them? Are you giving them the"},{"speaker":"Tim Weaver","startTime":1702.8600000000001,"endTime":1705.23,"body":"very best information that they"},{"speaker":"Tim Weaver","startTime":1705.23,"endTime":1709.19,"body":"require? Of the moment of the"},{"speaker":"Tim Weaver","startTime":1705.23,"endTime":1709.19,"body":"time? Are you very blinkered?"},{"speaker":"Tim Weaver","startTime":1709.19,"endTime":1712.0700000000002,"body":"Are you giving this kind of"},{"speaker":"Tim Weaver","startTime":1709.19,"endTime":1712.0700000000002,"body":"linear focused topic on a piece"},{"speaker":"Tim Weaver","startTime":1712.0700000000002,"endTime":1714.74,"body":"of information that you have a"},{"speaker":"Tim Weaver","startTime":1712.0700000000002,"endTime":1714.74,"body":"passion about, because your"},{"speaker":"Tim Weaver","startTime":1714.74,"endTime":1717.26,"body":"passion may not be your"},{"speaker":"Tim Weaver","startTime":1714.74,"endTime":1717.26,"body":"student's passion, you need to"},{"speaker":"Tim Weaver","startTime":1717.26,"endTime":1720.71,"body":"set them up for this big wide"},{"speaker":"Tim Weaver","startTime":1717.26,"endTime":1720.71,"body":"world of design that is changing"},{"speaker":"Tim Weaver","startTime":1720.74,"endTime":1724.8500000000001,"body":"at an exponential rate. If"},{"speaker":"Tim Weaver","startTime":1720.74,"endTime":1724.8500000000001,"body":"you're a student, on the other"},{"speaker":"Tim Weaver","startTime":1724.8500000000001,"endTime":1730.19,"body":"hand, be confident look at your"},{"speaker":"Tim Weaver","startTime":1724.8500000000001,"endTime":1730.19,"body":"options, and sees the incredible"},{"speaker":"Tim Weaver","startTime":1730.19,"endTime":1733.64,"body":"opportunities that are now the"},{"speaker":"Tim Weaver","startTime":1730.19,"endTime":1733.64,"body":"free opportunities that are out"},{"speaker":"Tim Weaver","startTime":1733.64,"endTime":1737.72,"body":"there to really become"},{"speaker":"Tim Weaver","startTime":1733.64,"endTime":1737.72,"body":"phenomenal, and kind of boost"},{"speaker":"Tim Weaver","startTime":1737.72,"endTime":1742.04,"body":"that passion, light that fire"},{"speaker":"Tim Weaver","startTime":1737.72,"endTime":1742.04,"body":"that will see through for years"},{"speaker":"Tim Weaver","startTime":1742.04,"endTime":1745.0700000000002,"body":"and years to come. And then when"},{"speaker":"Tim Weaver","startTime":1742.04,"endTime":1745.0700000000002,"body":"you've really kind of managed to"},{"speaker":"Tim Weaver","startTime":1745.0700000000002,"endTime":1748.76,"body":"get that passion onto a couple"},{"speaker":"Tim Weaver","startTime":1745.0700000000002,"endTime":1748.76,"body":"of pieces of paper on a really"},{"speaker":"Tim Weaver","startTime":1748.76,"endTime":1751.52,"body":"simple website, use that"},{"speaker":"Tim Weaver","startTime":1748.76,"endTime":1751.52,"body":"confidence that you're going to"},{"speaker":"Tim Weaver","startTime":1751.52,"endTime":1754.8200000000002,"body":"build, start knocking on doors,"},{"speaker":"Tim Weaver","startTime":1751.52,"endTime":1754.8200000000002,"body":"sending a few emails, and going"},{"speaker":"Tim Weaver","startTime":1754.8200000000002,"endTime":1757.8200000000002,"body":"guys, let's get stuck in let me"},{"speaker":"Tim Weaver","startTime":1754.8200000000002,"endTime":1757.8200000000002,"body":"come and have a chat with you"},{"speaker":"Tim Weaver","startTime":1757.8200000000002,"endTime":1760.94,"body":"for 10 minutes because I love"},{"speaker":"Tim Weaver","startTime":1757.8200000000002,"endTime":1760.94,"body":"design. In a short time. This is"},{"speaker":"Tim Weaver","startTime":1760.94,"endTime":1763.73,"body":"what I've learned. I've taught"},{"speaker":"Tim Weaver","startTime":1760.94,"endTime":1763.73,"body":"myself and I know I can learn so"},{"speaker":"Tim Weaver","startTime":1763.73,"endTime":1767.66,"body":"much more from you guys. And I"},{"speaker":"Tim Weaver","startTime":1763.73,"endTime":1767.66,"body":"want to bring value to you. I"},{"speaker":"Tim Weaver","startTime":1767.66,"endTime":1769.55,"body":"think that's that's really,"},{"speaker":"Tim Weaver","startTime":1767.66,"endTime":1769.55,"body":"really important to have the"},{"speaker":"Tim Weaver","startTime":1769.55,"endTime":1770.6000000000001,"body":"confidence to do that."},{"speaker":"Lefteris Heretakis","startTime":1771.8,"endTime":1773.51,"body":"Well, Tim,"},{"speaker":"Lefteris Heretakis","startTime":1771.8,"endTime":1773.51,"body":"thank you so much for this"},{"speaker":"Lefteris Heretakis","startTime":1773.51,"endTime":1777.8300000000002,"body":"fantastic conversation. Join us"},{"speaker":"Lefteris Heretakis","startTime":1773.51,"endTime":1777.8300000000002,"body":"design education for which you"},{"speaker":"Lefteris Heretakis","startTime":1777.8300000000002,"endTime":1781.16,"body":"can and we'll be in touch."},{"speaker":"Lefteris Heretakis","startTime":1777.8300000000002,"endTime":1781.16,"body":"Brilliant."},{"speaker":"Tim Weaver","startTime":1781.16,"endTime":1781.8500000000001,"body":"Thank you so much."},{"speaker":"Lefteris Heretakis","startTime":1781.89,"endTime":1783.06,"body":"Thank you."},{"speaker":"Lefteris Heretakis","startTime":1781.89,"endTime":1783.06,"body":"Thanks so much."}]}