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In this episode, Evon welcomes Dr. Chad Fleming back to The Optometry Money Podcast. Dr. Fleming shares his experiences with strategic planning and explains how setting aside time to work on the business through a strategic planning week has helped him scale his practice operations. They discuss how private practice owners can improve leadership, reduce chaos, and increase profitability through intentional planning.

Evon and Dr. Fleming dive into the nuts and bolts of what a strategic planning week entails, how to execute it, and why it’s essential to long-term business success.

In This Episode:

• What’s the difference between growth and scale for optometry practices?
• The concept of working on vs. in your business and why stepping away is crucial.
• What happens to a practice and the owner when there's no intentional planning time.
• How Dr. Fleming’s annual strategic week helped him plan, lead, and reduce turnover.
• Practical advice on creating a productive planning getaway—from choosing a location to preparing resources.
• Measuring and implementing your strategic ideas when you return to the practice.

Episode Highlights:

• [00:04:40] Scaling vs. growth: defining both for practice owners
• [00:06:10] Working on your business versus working in it: practical examples
• [00:18:22] Dr. Fleming’s annual strategic planning getaway explained
• [00:23:05] How to prepare and gather your thoughts for a productive planning session
• [00:35:00] Tracking key performance indicators (KPIs) to measure success
• [00:40:06] Exciting opportunities in the future of private practice optometry

Resources:

• Contact Dr. Chad Fleming: Email him at chad@pipgpo.com
• LinkedIn: Connect with Dr. Fleming on LinkedIn
• Past Podcast Episodes: Check out more episodes with Dr. Fleming in our podcast archive:
  • Ep. 118: Adding Private Label to Improve Margins Without Compromising Quality with Dr. Chad Fleming
  • Ep. 17: Assessing the Health of Your Optometry Practice with Dr. Chad Fleming
  • Ep. 6: Navigating Associate Contracts, Practice Ownership, and Partnerships with Dr. Chad Fleming

Connect With Us:

• For more podcast episodes, blog articles, and optometry-specific financial resources, visit www.optometrywealth.com.
• To learn more about working with Evon and the team at Optometry Wealth Advisors, CLICK HERE to schedule a free consultation.

The Optometry Money Podcast is dedicated to helping optometrists make better decisions around their money, careers, and practices. The show is hosted by Evon Mendrin, CFP®, CSLP®, owner of Optometry Wealth Advisors, a financial planning firm just for optometrists nationwide.