Balancing Insights: The Art of Qualitative and Quantitative Analysis in Client Research

Our Season 3 finale features Meredith Falvo, Gazelle Global Research Services' Director of Business Development. With over 23 years in qualitative research, she's not just an expert but also a mom, passionate baker, and seasoned entrepreneur. Her expertise spans from focus groups to global sampling, field management, and data collection. Meredith excels in nurturing client relationships and assembling effective teams. In this episode, we delve into:

• Understanding the essence of qualitative research in uncovering customer insights
• Exploring diverse qualitative research methods
• How a survey design will affect your data 
• The synergy between qualitative and quantitative data
• Dissecting quantitative research and its role in data-driven decisions
• Assessing the strengths and limitations of quantitative data in client research projects
• Harnessing the combined power of both data types

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