The Confident Entrepreneur With Jennifer Ann Johnson

From Passion to Profit: Building a Coaching Business with Tina Honsey

• Jennifer Ann Johnson • Season 2 • Episode 47

Share episode

Join us as Tina Honsey shares her inspiring journey from overcoming personal health struggles to building a thriving coaching business that empowers women to transform their lives. Discover how she harnessed the power of personalized wellness plans to enhance energy, improve medical outcomes, and create lasting change. Tina dives into her transition from the corporate world to wellness leadership, her innovative approach to marketing, and the importance of identifying ideal clients. With a passion for mentoring aspiring coaches, Tina offers valuable insights for anyone ready to turn their love for wellness into a flourishing career.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Jennifer Johnson:

Today we welcome back into the studio Tina Honsey. The last time we had you on, tina, we talked about how to stay healthy in the new year and everything, and now we're looking at and wanting to talk about the coaching business that you built around your health and wellness business. So welcome back.

Tina Honsey:

Thank you.

Jennifer Johnson:

It's a pleasure to be here. You inspired me, so I hope I'm eating healthier, drinking more water and eating my vegetables and moving my body. But you are an inspiration, and how did you decide that you were going to start doing the coaching component of your business? Where did that start?

Tina Honsey:

Yeah, thanks for asking, jennifer. That started, I think, with my own journey.

Jennifer Johnson:

So we're farm kids, so I just we grew up in the same area we did. If our kids are willing to know, we graduated from the same high school class.

Tina Honsey:

We did. And Jennifer, you are considerably. You're half the size as I am. You always were right. I always thought I was gonna be a big bone farm girl.

Tina Honsey:

So what happened, as I've aged is and gotten more seasoned in years, is that I soon discovered that you know what I am struggling with my weight, and so I was trying everything. I was eating the cabbage diet, I was counting the points, I ran four marathons thinking I'd get leaner, but for me, standing in front of my closet, looking at my clothes and going you know what? I need to be really strategic on how I wear my clothes so that they hang on my body and hide the extra 30 pounds 40 pounds that I was carrying at the time got old and so I discovered personalized wellness, which is tailored wellness based on DNA and lifestyle. When I found this, for me it was absolutely liberating. I took a simple cheek swab, I combined it what was going on with my lifestyle and my environment, and I soon discovered I was not eating the right things. I needed to eat a lot more carbs, I had to cut my workouts in half, I had to take on my inflammation response and when I did that, when I embraced this plan. Within about eight weeks, I lost five inches of my waist. You could see, yes, and you could see my cheekbones.

Tina Honsey:

And so what was happening at the time? I teach group fitness as a hobby and I was teaching and my clients started seeing the change in my body and I started sharing with them what I did and, as they started taking on their own journey and their own information, they were getting amazing results. They were losing inches, gut health was better, their energy was through the roof, they felt better and they were sleeping better, and so I was like you know what? I struggled with this for so long and I know that life is too short and, more importantly, as women, if we are not feeling like our sassy, sexy self from the inside, guess what? We don't show up the best for our family, for our people that we work with, right, and we we deserve to have people around us feeling amazing because we feel amazing. So yeah, so it's become a mission Like I am on a mission to help women feel amazing.

Jennifer Johnson:

You know, I find it interesting. You all the things that you don't think you should do, and you did, and you lost weight. You ate carbs because you weren't doing that. You cut your workouts in half, but you still, because it's tailored to you. That's how your body works. It may not be everybody, but that's how your body works and you figured it out and now you're sharing this with everybody.

Tina Honsey:

Yes, it's been so, so fun. And what's been so fun as well is that I also have people that I'm helping grow their business. So there are people like me that may have had a story right when they started using this and they're like this is incredible, and they've now been sharing with other people too. So I have a army of people that I help every day grow their business, too, and they're helping others feel amazing from inside out.

Jennifer Johnson:

And that came out of you just wanting to be able to grow other people to share their story and to help other people.

Tina Honsey:

Yes.

Jennifer Johnson:

And you're turning that into a business.

Tina Honsey:

Yeah, I just believe that we all have an internal light that is specifically for each person. That's it, and we deserve to feel our best every day. And you know what? Some people have amazing big hearts and they want to naturally help other people too. This is a perfect vehicle to do that. We are helping people live better lives.

Jennifer Johnson:

So what was going into starting the coaching part of your business? What were a couple of goals that you had for that coaching business?

Tina Honsey:

When I started coaching others, my number one goal was visiting with people. How do I help them get to their goal? Whatever that may be. That might've been to lose a hundred be. That might've been to lose a hundred pounds. That might've been. They wanted to have more energy when they got home from a long day's work and they wanted to sit down on the floor and play with their kids. It might've been the fact of they wanted their medical information their cholesterol their blood pressure to be better.

Tina Honsey:

Whatever that goal was, I wanted to help them hit that goal.

Jennifer Johnson:

Okay, did you run into a lot of kind of challenges when you were first? How old is your or when did you start your your coaching business?

Tina Honsey:

Yeah, I started coaching in 2019. Oh, wow, yeah, and I didn't. I had no idea that there was such a need, and so, as I started visiting people, they're noticing what I'm doing, I'm visiting with them and they're getting amazing results. For me, it continued to lift the lid on my belief. So what happened in that fall is we got extremely busy helping people and in our company, we were ranked, I think, in the top I don't even know 100 in the first year, the second year in the top 50 and the third year, when the top 25 last year we were number, we were ranked, I think, in the top I don't even know 100 in the first year, the second year in the top 50 and the third year, when the top 25 last year we were number, we were ranked in the number five. That's amazing.

Jennifer Johnson:

I got a lot of clapper. I would clap. I'm clapping for you.

Tina Honsey:

Thank you, but it is really a reflection of helping people hit their goals, because when they do that, they're seeing amazing results, and then they're referring their friends and family, too, to take on the sustainable lifestyle.

Jennifer Johnson:

And it's really important, in my opinion, whether you're coaching, you're not coaching that you have a passion for what you're doing, what you're talking about, what you're evangelizing, in a sense right, and you have that passion. You can tell your face lights up when we talk about these topics and that resonates with people, that energizes them.

Tina Honsey:

Yeah, you know what? It's a passion that I have, that life is short. I lost my older brother the day before his 40th birthday, right, and I never saw that coming, and so I just believe that we only have X amount of days that we are living here and we owe it to ourselves, our family, to feel fantastic, and it shouldn't be through deprivation. It should absolutely be sustainable habits.

Jennifer Johnson:

Right, absolutely yeah. Is your closet overflowing? Or maybe your kids' closets are as well, or maybe you just want to redecorate your house? If you're wondering what to do with all that stuff that you've accumulated, well, bring it to True Fashionistas, or even ship it to them for free. They'll sell your unwanted items for you. They take away all the hassle and all you have to do is sit back and collect your money. You can reach out to them online at truefashionistascom, or come into the store or check them out on Facebook or Instagram, and that's truefashionistascom. All right, friends, we are back in studio with Tina Hansi and we're talking about growing her coaching business. It all started when. Did you start? As a yoga coach, or was it a yoga teacher or a fitness studio you had?

Tina Honsey:

Yep, I had a fitness studio at the time. I worked in corporate America for years and years and years. I was an executive and then I started.

Jennifer Johnson:

Yeah, I did not know that.

Tina Honsey:

Wow, for years. Yeah, so I love people. People are amazing. And then I owned my own fitness and yoga studio and then I ended up selling it when my tailored nutrition took off. Yeah, it was too much on the plate, so I had to let something go.

Jennifer Johnson:

And now you're here growing your coaching business, where you're coaching other fitness coaches and wellness coaches.

Tina Honsey:

Yes, which?

Jennifer Johnson:

is phenomenal. How do you and this is coming from a business aspect, yeah, how do you find the right ways to market, to get in front of the correct people that you should be in front of and know what who you should be in front of?

Tina Honsey:

Yeah. So the number one thing is determine who is your perfect prospect. Who are you targeting? So, for me, I typically deal with women that are between the ages of 35 and 55. They've tried everything under the sun and they need an approach that's specifically to them, and so that's that. That is who my target market is, and so anytime I do any type of marketing, I am trying to solve their problem. That's keeping them up at night. They don't have energy, their clothes are not fitting, they feel like their hormones are all over the board. They've tried everything. They've spent money on everything. When their friends are super successful at a plan, they do it, and their friend loses 15 pounds and they gain five.

Tina Honsey:

Those are the women that I'm looking for. That's how I market to my clients, to my potential people that want to share the business. I'm looking for people that have a big heart, that may be in a position that they feel like they hit a glass ceiling and they're not able to make the income that they want. They also don't have the time flexibility to enjoy their family day in and day out and do the things that they want to do. They feel like you know what. They can't even pick up their phone at work if their child calls and has an emergency, because somebody is looking at them saying, no, you can't do that right now. Those are the people that I'm looking for.

Jennifer Johnson:

Having your own business creates so much freedom in many different ways. It's, it's wonderful.

Tina Honsey:

Yeah.

Jennifer Johnson:

How do you measure the success of your coaching business?

Tina Honsey:

Um, so a couple of different ways. Um, I have a team of people, so I am consistently looking at how they're performing and are they hitting their goals, and so it's. I think it's common that people look at themselves and go okay, where are my numbers? Yeah, that's fine. But if I pay attention to my, my team and what their goals are and I'm helping their goals, that's naturally going to feed back into my number. And so for me, it's working with other people's health goals, but also their business goals. What are those and what blind spots are they may not be seeing. We blast through those so that they can overcome it and keep going and hit the goals that they're looking to achieve.

Jennifer Johnson:

I love that, because you're being very intuitive to know that I'm not going to grow unless my team grows, unless my team of coaches grows. And I have to pinpoint their pain points, what's working for them, what's not working for them, so that they can be successful. That's very intuitive.

Tina Honsey:

Thank you yeah we try to.

Jennifer Johnson:

Not everybody would think that way, you know. That's where, again, I feel like your passion plays into it a lot, wouldn't you say?

Tina Honsey:

Yes, I'm also extremely. I mentioned I worked in corporate America and it was very frustrating for me when I would go in for a review and they would say hey, tina, you're one of the top in the state, but we have this chart. The chart is saying that you are making the max amount that you need to make in this position and we're not going to give you a raise, even though you're one of the best. And so I was always just like, really, and so for me, I'd continue to grow my skills, but at that point in time I got very it would fill my bucket helping my team get promoted into other areas. That was like I loved it, and that passion has very much transitioned into what I do now too, because it is about helping other people accomplish their goals.

Jennifer Johnson:

And you know you mentioned corporate America. Did you learn a lot of skills in corporate America that now spill over into your company?

Tina Honsey:

A ton, a ton of skills. I had the opportunity that I was an executive and there were times when I had executive coach following me around and they would listen to my conversations, how I would say things, the tempo, the speed, my word choices, what I would do on my face.

Tina Honsey:

Those soft skills, I call them soft skills are extremely important, but also there's certain things that are done in certain orders because of just sometimes how large institutions are and I had to follow those protocols and so. But many times those protocols make a lot of sense in business. So it taught me an acumen that I'm able to apply day in and day out.

Jennifer Johnson:

That's wonderful. I mean, sometimes you're in the middle of it and you're like I don't really love my job. But I know that I've taken away a lot of tidbits that are going to help me in my next life, my next career, whatever it is I choose to do.

Tina Honsey:

Yes, yeah, it's been. It's amazing Even the fact I we offer workshops for my team on just over like skills. How, what kind of skills can?

Jennifer Johnson:

we learn.

Tina Honsey:

One of the key things that I learned that I taught my team all the time is how do we handle an objection or when somebody is saying something that we're like, oh my gosh, I'm feeling bad for this person. It's not okay. Right Handling that. We empathize, we paraphrase, we try to feel what that person's feeling. So many times people will just try to state the facts and run right over the top of the person. Those are soft skills, so that's just an example of one of the things that we help to teach so that people are just better at their role.

Jennifer Johnson:

I love that and you're right, soft skills are very important in today's workforce. Whether you work for someone or you work for yourself, they're very, very important. Day's workforce, whether you work for someone or you work for yourself, they're very, very important. What are your plans Now? You've you've gone this far, you've come a long way. Your number you said five in the company. What are your plans for your coaching business?

Tina Honsey:

To continue on. There are so many people that are still struggling with their health and wellness. I mean, unfortunately, 68 to 72% of Americans are overweight or obese. We're confused, and my other thing is finding more folks that want to join me and helping others do tailored wellness. And that's word of mouth, that's finding the right person with the right heart, the right work ethic, right High integrity. That's what I'm looking for and so, yeah, I mean right now. For me, it's how many people can we help? How many people can I help them hit their goals?

Jennifer Johnson:

That's awesome. That's amazing. Well, Tina, if our listeners would love to get ahold of you and maybe talk about becoming a health and wellness coach, or they want to learn more about the testing, how do they get ahold of you?

Tina Honsey:

Yeah, they can contact me through my website, wwwtinahunseycom. Hunsey is H-O-N-S-E-Y it's honey with an S, so once again it's wwwtinahunseycom.

Jennifer Johnson:

Fabulous. Oh my gosh. It has been such a pleasure having you on again today talking about your coaching business, and I appreciate it very much.

Tina Honsey:

Thank you, Jennifer. It's been an absolute treat to hang out with you.

People on this episode

Head Shot

Jennifer Johnson

Host