COMPLY: The Marketing Compliance Podcast

Episode 77: The Bank Marketing Compliance Risks You’re Missing - Part 2

• PerformLine • Season 4 • Episode 76

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 16:06

This week’s COMPLY episode is the final part of a two-part discussion between our own Ashley Cianci, Katie Daley Infante, and Brilene Feyler, as they discuss the latest research that reveals where regulatory and brand risk is hiding across affiliate, publisher, and third-party pages, and why traditional controls miss it.

In this episode, we discuss: 

  • Ignoring marketing compliance isn't a legal defense: regulators won't accept "we didn't know," and the "ostrich approach" (head in the sand) leads to hefty fines and enforcement actions, not forgiveness. 
  • AI and LLMs are amplifying compliance blind spots : over a third of AI-recommended URLs for major brands aren't actually owned by the brand, some point to phishing; consumers treat AI answers as fact without verification. 
  • Marketing compliance is a growth enabler, not a blocker: mature programs shift from bottleneck approval processes to upstream guardrails that empower marketers and creators to launch compliant campaigns faster.

Show Notes:

Head Shot

PerformLine

Producer