COMPLY: The Marketing Compliance Podcast
On this marketing compliance podcast brought to you by PerformLine, hear from some of the biggest names in marketing, compliance, regulations and innovation as they share their playbooks to help you take your compliance practice to the next level.
COMPLY: The Marketing Compliance Podcast
Episode 77: The Bank Marketing Compliance Risks You’re Missing - Part 2
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This week’s COMPLY episode is the final part of a two-part discussion between our own Ashley Cianci, Katie Daley Infante, and Brilene Feyler, as they discuss the latest research that reveals where regulatory and brand risk is hiding across affiliate, publisher, and third-party pages, and why traditional controls miss it.
In this episode, we discuss:
- Ignoring marketing compliance isn't a legal defense: regulators won't accept "we didn't know," and the "ostrich approach" (head in the sand) leads to hefty fines and enforcement actions, not forgiveness.
- AI and LLMs are amplifying compliance blind spots : over a third of AI-recommended URLs for major brands aren't actually owned by the brand, some point to phishing; consumers treat AI answers as fact without verification.
- Marketing compliance is a growth enabler, not a blocker: mature programs shift from bottleneck approval processes to upstream guardrails that empower marketers and creators to launch compliant campaigns faster.
Show Notes:
- Catch up on Part 1: https://performline.com/blog-post/episode-76-the-bank-marketing-compliance-risks-youre-missing-part-1
- Download the full report, The Top Marketing Compliance Risks for Leading Banks: https://content.performline.com/top-marketing-compliance-risks-for-leading-banks
- Connect with Ashley Cianci on LinkedIn: https://www.linkedin.com/in/ashley-cianci/
- Connect with Brilene Feyler on LinkedIn: https://www.linkedin.com/in/brilenefeyler/
- Connect with Katie Daley Infante on LinkedIn: https://www.linkedin.com/in/daleykatherine/
- Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline
About COMPLY: The Marketing Compliance Podcast
The state of marketing compliance and regulation is evolving faster than ever. On the COMPLY Podcast, we sit down with the biggest names in marketing, compliance, regulations, and innovation as they share their playbooks to help you take your compliance practice to the next level.
