Beauty Business Strategies
The podcast where salon, spa, medspa, barbershop, and lash studio owners — just like you — learn quick tips to make more money, inspire your team, and create world-class client experiences.
Beauty Business Strategies
The 90 Minute Revenue Boost with Andrew Caruso
Frizz doesn’t need to flatten your personality. Andrew Caruso from Pure Brazilian joins us to rethink what “Brazilian” means today, breaking down the difference between smoothing and straightening, how modern formulas protect curls and coils, and why a clean, low-odor service changes everything for clients and teams. If you’ve been wary of fumes, downtime, or harsh grow-out lines, this conversation gives you a fresh, practical playbook.
We dig into the science in plain terms: where an ingredient sits on the label signals potency, how hydrolyzed keratin works alongside superfoods like cocoa seed butter and açaí, and why you can reduce frizz, boost shine, and speed up blow-dry time without sacrificing texture. Andrew shares what salons really want to know—how to grow revenue now. The Express Blowout slots into services you already do, adds four to eight shampoos of smooth hair, and creates a natural path to the full 90-minute treatment that lasts three to four months. No ponytail bans, no multi-day restrictions, and a client experience that feels lighter, cleaner, and repeatable.
We also talk pricing and positioning so you charge confidently for 90 minutes of high-value work, whether your market tops at $250 or supports $600. With fewer visits and tighter schedules, smoothing becomes a strategic lever: better average ticket, faster appointments, and stronger rebooking built on results rather than obligation. Round it out with retail that shares the same hydrolyzed keratin DNA to maintain results between visits, plus simple messaging—texture management, frizz control, reduced blow-dry time—that clients immediately understand.
Ready to keep the curls and lose the chaos? Hit play, then subscribe, share with a stylist friend, and leave a quick review so more pros can discover smarter, safer smoothing.
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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
All right, welcome everyone to the Beauty Business Strategies Podcast. Again, Michael Yost, uh, your host with you again this week. So, you know, as we always do, this week we've got a great guest, and you know, we've got Andrew Caruso joining us. He's from Pure Brazilian. And I'm gonna let Andrew introduce himself here in a second, but you know, what I love about this podcast is we always try to bring bring things to you that make us either think a little differently, challenge us, or create awareness in areas within the beauty industry that we might be maybe we could use like a little update on what's going on or what's happening in that world. And so Andrew for Brazilian is going to do, I think, a number of things for us today, along with the fact, too, that if we're always looking for ways to continue to grow our business, you know, this is again another great way to start to think about are there opportunities I might not be aware of that I could take advantage of? Uh, but again, we could be faced with some hurdles and some past thinking. But with that being said, Andrew's gonna do some really cool things with us today. We're gonna have a great conversation and uh and move forward. So, Andrew, before we get into anything more, why don't you give us everyone a little bit of just uh an introduction of yourself and your role with Pure Brazilian?
SPEAKER_01:Awesome, Michael. Thanks for having me on. Um, I think it's a unique thing, is what I bring to the table. Um, so as a hairstylist by nature, I've been a hairstylist for over 20 years. Um, and through this journey of this career, I have found opportunities to grow myself and grow others. And one of the things I'm really fortunate of is I've had a lot of great mentors over the years. So I've grown from a stylist and then I work for Castle Prof. Beauty for over 18 years in a multifaceted channel between their stores division, their franchise division, their wholesale um DSC division, and their leadership position. So, all of that said, that gives me that unique approach where when I'm in with Pure Brazilian now, I get to apply a lot of different models to what makes a brand successful. So, but I still keep my stylist roots at, you know, I still keep them at the core of everything I do. So I'm really happy to be here to share that with you because I think it's what makes Pure Brazilian and what makes me unique is that I look at things from five different angles to make sure it's gonna meet everyone's needs and so we can all grow each other.
SPEAKER_00:Yeah, love it, love it. So let's kind of start with something that I think whenever you hear or start talking about uh Brazilian uh treatments, hair straightening, things like that, we you know, we immediately start thinking about we already have there's probably already a preconceived notion out there about what that is. Oh, that's heavy chemical or that's this or that's that, X, Y, Z. But for those that might not be tuned in, there's been a tremendous amount of change, especially in certain states, over the last within this last year, about what's allowed and what's not allowed, ingredient-wise, things like that. Why don't you give us kind of some of the, let's just jump in as kind of some of the science and the base of it first. You know, what makes, you know, again, especially with pre-resumed, there's definitely a difference there, but kind of catch us up on what's kind of happening, the big picture in that world, but also then what's unique about you?
SPEAKER_01:Yeah, absolutely. And that's that's kind of why when the boys, the owners, Joe and Saul, when they bought the brand, they saw this market and this category still coming to life. At the end of the day, salons are still offering treatments and Brazilian blowouts, keratin blowouts, keratin treatments, you know, it's been a legacy name, obviously, for over 20 years. And with all the changes, obviously there's a lot of organizations and groups that are looking into certain chemicals because there are chemicals that are good, they're both chemicals that are bad, but sometimes they get confused because, you know, the word formaldehyde, right? You can bake an apple pie in the oven and pull it out of the oven, it's gonna have formaldehyde. You can do certain things, and certain vegetables will release certain chemical ingredients that we all can utilize. So I think since in the past 20 years, there's been a, like you said, a really big stigma there where some styles are saying, I don't want to touch resilients or keratin treatments because, quote unquote, they're not safe. But so much advanced technology has come by just in the past five years, past 15 years, where there are other ingredients that we can use that will get us the same results in a safer format. And we're proud to be one of those brands where right now the current ban is on formaldehyde. There are certain brands that where that's their number one ingredient they go to as a default to achieve the service. But if you take a step back and you look at Brazilian treatments as a whole from Brazil, this is a process that's usually taking five to six months. But unfortunately, we live in the United States where we want a Big Mac, we want a large size, we want things done today with instant gratification. So that is where the research people are using certain ingredients to achieve a six month result in 90 minutes. Um, so our one of our key ingredients is not from aldehyde. Um, unfortunately, our ingredients are labeled underneath the umbrella band, which kind of sets us apart because it's like, okay, we know we're using safe models, we're using safe ingredients, we're using safe levels, but unfortunately, the stigma of the whole thing has got to this umbrella band, we're calling it. So that's where we're really fortunate, where it looks into treatments where we're using ingredients that are less on the Richter scale than on most. So I'll teach your audience here something. Next time you're in a packaging situation where you're looking at ingredients of whatever it is, whether you want to eat it, drink it, smell it, spray it, whatever it is. Looking on the back of that ingredient list, it dictates the potency levels. So when you're looking at a product and the first ingredients from aldehyde, the first ingredient is some derivative of chemical, that's usually a good indicator that that's the main ingredient. Where if you look at Pure Brazilian, our main ingredient is number 17 on the list. That just goes to show you that we're using our superfoods primary. We're using our hydration, our humectus, our cocoa seed butter, our asaí, our hydrolyzed keratin, and then we use the ingredient to help us punch in the cuticle. But the big thing that separates us from other brands is I'm sure, Michael, if I told you the word smoothing, what is your brain usually go to first?
SPEAKER_00:Um, well, when the first thing I hear smoothing, I hear, I just think about uh hair texture, I think about cuticle, I think about in yeah, shine, things of that nature when I hear smoothing.
SPEAKER_01:Yeah, and then sometimes when you hear the word smoothing, the consumer goes, I don't want straight hair. They think of keratin, they think of smoothing, they go, I don't want straight hair. That is what's really unique about Pure Brazilian, is because with Pure Brazilian, we're taking that cuticle shaft, we're inputting hydrolyzed keratin, asay, cocoa seed butter, and what we're doing is we're shutting that cuticle down afterwards. So if someone has curly hair and wave and texture, we're gonna keep that wave and texture. If someone wants to shine the volume, we're gonna give them shine and volume. If they want to reduce their blow dry time, we're gonna reduce their blow dry time. So what we're giving a consumer is living in the hair you have with healthier hair because everyone will always say, I don't want to lose my volume. Honey, you don't have volume. You've got frizz built up at your root level that's causing volume. Um, we had a model just a couple weeks ago that says my hair's never felt like this. It feels so much lighter. And we look at them like we didn't take shears to your head, we didn't use thinning shears, we didn't remove any texture. We're just showing you what your true texture looks like and feels like adding that smoothness, that shine, giving that cuticle what it needs and letting the cuticle do what it wants to do. Uh, my wife has super, super curly hair. If I told her that I'm gonna take your frizz away, but at the same time, I'm gonna straighten your hair, she's out. So, what she wants to do is she goes, I want my curls to bounce, I want that cuticle to be shut down. And I think that's what makes us different because when I have that conversation going, we're a smoothing product, not a straightening product. I don't want someone to go, oh, straightening. Well, that means line demarcation, that means regrowth. And the only way to come off of straight is perms and pixels. Right.
SPEAKER_00:No, I I that I think that alone is such a great thing to create awareness around that again, maybe you know, we don't think about it. And I know, again, just sitting here in this conversation, I'm like, wow, I never that wouldn't be something that where my brain went with that, but like I said, that differentiating between straightening and like said smoothing. Uh, because again, my again, talking about uh our wives' hair, my wife has very thick, not curly, curly hair, but has a nice amount of natural curl and things to it. But she fights, and again, sometimes wants that texture, sometimes wants to blow it out a little bit, you know, uh with you know a bigger wave or things like that. But the point is always fighting that challenge of, you know, the the fuzz and the and the and the texture, you know, the battle that the people, you know, that have textured hair will fight.
SPEAKER_01:So and we're offering texture management is really what we are at the end of the day. It's like we're allowing people with three C curls all the way down to pinch straight hair to live in the hair they want without jeopardizing what they love the most. They're crazy.
SPEAKER_00:Very cool, very cool. Um, so as we, you know, as we kind of now kind of progress the conversation forward a bit, you know, as we're thinking about, you know, as a if I'm a business owner and I'm sitting there and I'm saying, okay, you know what, you know, maybe I can get now, all right, you you've helped me to understand kind of the the chemical side of things, maybe some barriers that I've had to myself. But how am I gonna really, you know, how do I really share that with potential clients? Or how do I how do I educate or share that even with like team members that might be forum service? I think this is pretty common, not just to your field, but to a lot of people might be out there going, I really think this is a great thing, but how do you overcome challenges? And so I'll leave it kind of more open-ended, not necessarily, I mean, somewhat obviously do with your, you know, with what we're talking about here directly, but I think just in general is, you know, how do you help as you're working with businesses, help them to overcome hurdles and challenges that they may face, from resistance to a new thought, a new idea, a new approach, things of that nature.
SPEAKER_01:It comes with open-ended questions, right? It's that's where it starts with. So we just did the premiere show last week, by the way, fantastic show. They and the premiere company really took it off the the Richter scale there. And we were on the largest booths there, and this was the I call it the hurdle center, right? They came to us to our booth and says, I've heard about you, I don't know about you. I use XYZ brand. Tell me what the differentiators are, and then we live in understanding, asking those questions. What don't you like about your current character service? What are you experiencing in your salon? What are your guests wanting to achieve and how long do they want to achieve it? What's the overall smell that comes out of your character treatment? Because really, at the end of the day, your guest is there for an experience. And if your chemical service is giving them an experience that they're not appreciative, they're probably not going to be doing it in the future. So we just ask those questions of going, hey, what do you want to experience your salon? Well, I want a really good smoothie treatment. I don't want to have to wear goggles, I don't want to have to say no ponytails, no downtime. And that's what differentiates us because when we talk to clients going, there is no downtime with us. You can go in the pool, the beach, the gym, swim, do whatever you want to do that day. So that relieves the first hurdle because there are some character companies, and it's I can't believe it, it's 2025. They say, Do not put your hair in a ponytail for three days, don't wash your hair for four days. And I just go, how could you tell someone not to allow them to live the way they want to live? So that's the first berry. We let them know that their consumer, their end customer is gonna be able to do whatever they want day one. Then we go into the science and the aspect of okay, the overall fragrance. We don't use any high potency perfumes, we don't use any extracts that are overpowering to the guests because again, we want it to be an experience, but we also want it to be nice enough where they're like, I like the smell, but it's not overpowering because we have a very sensitive-driven community now. Think about stylists, they smell and they see first before they do anything else. It's got to smell good. So we relieve those barriers of I don't want to have to have my doors open in my salon letting fumes out. You don't receive any fumes for us. We call it water vapor fumes, and then you have the chemical fumes. You know, that's where we say, okay, you're not going to be able to do X, Y, Z, but with us, you can still be in the salon. We did nine models and a meeting room one time, and there was no fumes in the room. That was what really stood us out. So when we're having those conversations of saying, no downtime, no fumes, no irritation to your staff, there's no health hazards, even though, again, that umbrella labels our ingredients into it, we're using the safest amount. We're one of the lowest actually in the market with the amounts that we use. So breaking those barriers and making the stylist feel comfortable in offering the service, that's the ground force first. Because if I'm not educating the stylist to be safe, they're not educating the consumer to be safe. And that's how we bridge that gap of safety, fragrance, performance, and just the overall aspect of they're gonna feel the results and they're gonna love it. Right.
SPEAKER_00:I love that. That's awesome. Actually, as you were talking too, I came up with the new you guys need a t-shirt, no fume in the room. That's a good that's a good bumper sticker.
SPEAKER_01:I reach out to marketing and put it on.
SPEAKER_00:Right. I mean, you know, listen, you that one's for that one's on me. Okay, I appreciate the free. I'm sure they're gonna run with that. I'm sure I'm gonna see that all over your website.
SPEAKER_01:It's that one because it lives right next to our tagline. Our tagline is discover your hair's pure potential. Let's defy your frizz. So I can also say plus no fumes in the room, and that's no fume in the room.
SPEAKER_00:That's right. You heard it here first. For some odd reason, I think yours might be better than mine, but you know, hey, I'll let them, I'll let them, I'll let the other people with a higher pay grade than myself in that area. We'll let them nuke it out.
SPEAKER_01:Let the marketing team fun with the words, because I'm telling you, that's I have my marketing team is like, okay, here's my message. Make this pretty is always what I put in my emails. Like, make my like parkour monitor man voice make this a perceptible stylist, and that's a hard thing because it's just words, but those tricky words can make a real brand.
SPEAKER_00:That's exactly it. That's exactly it. It is, it is tricky. So getting back on track. Um what what are you so when you work with businesses and things of that nature is what are you seeing impact-wise on a business? And what I mean by that is uh, are you noticing, like, hey, listen, you know, maybe again, I've got you know, maybe I'm listening to this podcast and I'm thinking to myself, I mean, here's what we're facing right now. I think in general, with the climate we're in, and I'll just kind of put a date on this so we kind of have it as a reference. So we're in the summer of 2025. And what I see in the climate, but this happens quite often, is we go through times where I notice a lot of businesses aren't necessarily attracting a lot more new faces in. And we see people now in the in the economic climate we're in, even spacing out time, even spacing out appointments. So we're always looking for what could be an add-on or additional service that we could offer to that existing claim, they might not have ever taken advantage of before. And so I think even what we just were talking about earlier, this isn't something that is necessarily about straightening hair. This is about, you know, creating that smoothing effect on hair and things like that. Here's something could have a uh a big appeal to a lot of people, potentially. So, from a uh from we'll just say from a metric standpoint, what are you noticing or what are you seeing that that people that are utilizing these services are seeing? Like maybe you got something around like, hey, we see this happening in productivity, we see this happening with average ticket, we see this happening with return visits or such forth and so on. What and what are the some of the stats that you might be seeing?
SPEAKER_01:Yeah, you just you just like literally just put the pure Brazilian blueprint is how do we keep these guys coming back? Um, and so we'll go back to the metric standpoint first. That is kind of where I put the thought process into peer brazilience, okay, how do I add more dollars to the single mom, single dad, the family-owned salon? How do I add more dollars back to their income? Right, because at the end of the day, this money is paying for the bills, keeps the light on, puts food on the table. So we go in with the aspect of let's say our top-selling product, express blowout, is truly one of the only express services out there where it requires no additional time. So for a client to receive our express treatment, that is four to eight shampoos of smooth hair. That's our our like gateway, we call it right. So when that product kind of shuts off, remember, we don't leave a line demarcation, there's no regrowth, our product will shut off. The consumer will go, How do I get this to last longer? And then we get them into our actual full service treatment, which is a 90-minute smoothing treatment that averages three to four months, you know, smooth hair. So that's the the way we kind of ticket build is saying, okay, maybe your customers don't have time for a treatment, but you're automatically blow drying their hair after a color service. Let's lock that color in. Let's add that smooth. It's four pumps per section. Call it a day, we call it quad quad. You separate the hair into four, each fourth gets four sprays, brush, flat iron, blow dry. All the things you're going to do, anyways, with that client walking out the door, why not add an extra 20% to 30% increase for your blowout? That's where we look for the express blowout because it's an easy ticket adder. It lets them get an example or a sample, as we call it, of the brand, and they go, you know what, I want this more. I want this to last longer. I didn't like the fact that it turned off right before the wedding, right after the wedding. So we're giving that way of kind of slowly gatewaying them into our treatments. And then if we really want to step back the way we get them to, let's say your wife doesn't want to do a treatment at all, but she still wants smooth hair, she still wants to have that frizz free. Our retail line has our hydrolyzed keratin in all of our products. So that's how we really step them in is okay, you don't want the treatment, you don't have time, the book's busy, can't fit you in. Take home our anti-frizzle shampoo, conditioner, smoothing bomb. You're gonna feel our effects, and that's gonna step them even further. So we kind of put a full approach of wherever the consumer wants to step in, we get them in. And then the styles can find a way to add them on as a long-term client because you're exactly right. There's less visits, there's more price increases. So let's make sure we balance that out. The reason you have less visits is you've raised your prices since COVID. A lot of people have raised them beyond a limit of some style or some consumers' um financial capabilities, right? We see a lot of franchise salons that came in at the value dollar model, and now they've raised their prices where they're back to full service salons. So we're seeing that shift on all sides. So it really comes into are you giving your consumer a bang for their buck when they walk in to keep them walking in again?
SPEAKER_00:Awesome. Awesome. So as you as we think about the the impact of this product, and we think about how it can really help be a segment to help grow other, you know, our business uh in general, what's something as I sit here right now, I think to myself, I guess I'll ask you the question this way is what's something that maybe I'm not thinking about right now, or maybe someone that's listening might not be thinking about right now around uh, you know, your product, pure Brazil, or things like that, that maybe they should be thinking about. What's the question I don't know to ask? Maybe is another way to phrase that. Um, you know, what's that thing that again you want people to realize or know that maybe isn't always first to mind, but it's like, oh my gosh, man, I never knew that. And thank you for, you know, wow, thanks for the awareness or thanks for the so what is yeah, the question we get a lot is how do I make money?
SPEAKER_01:You're right. That's that's the question. Okay, I'm buying this kit for$499. What's my ROI? And then we break it down where if you use between, let's just use our half ounce example, because it varies between quarter to a half ounce. If I'm showing you that a half an ounce of product can make you$350, that opens up their mind going, I've been sleeping on this category because so many people live, I'm a haircutter, I'm a colorist. Haircutter, colorist. They forget there's so many different things you can add onto your service. Um, Jonah Bates out of here out of Nashville, she says this a lot. She'll be a guest of mine down the road, where she said this to me a long time ago. She goes, make sure your community knows you're servicing your community. And I asked the client back to them, are you servicing your community? And they go, What do you mean? I'm like, How many people know you offer treatments? How many people know you're the ombre specialist, the highlight specialist? Because every single day someone's driving by your salon, not knowing what you offer. So we show them that if you advertise it, you know, the famous field of dreams, you build it, they shall come. If you advertise it, you're offering smooth hair, frizz-free here, texture management, and I'm showing you how to take a half an ounce and make 350 bucks, that opens your mind up going, I want to do these more. We have a salon up in Massachusetts, they do 11 keratin services a day. Wow. Now imagine that by using a product, no fumes in the air, 350 bucks. I'm showing that salon how to make damn near$4,000 a day, where they took 11 haircuts, what is that really going to generate?
SPEAKER_00:Right.
SPEAKER_01:Maybe a couple hundred dollars. So that question they always ask is I'm giving you$500. How do I make the money? And we walk them through all those waves of adding service dollars, texture management service dollars, adding it to their menu and making sure that they're speaking that on their social platforms because let's face it, you and I, before we do a single thing, we go to Yelp, we go to Google, we go to Amazon, we check the reviews first. It could be the best commercial you see on TV, but I'm still going to check those reviews first to make sure it's legit and it's not just hyped up. So that's those are the questions is how do I make money and where do I, where can I start?
SPEAKER_00:Right. Awesome. That's great. I mean, and it's really great to like said understand the perspective of again, we're talking about, like Sid, you gave a perfect example about, hey, listen, you know, for a half an ounce of product, what that can turn into uh and what that can mean as far as again, revenue generation and the ability to grow uh that you know top line that uh hopefully leads to growing the bottom line as well. Uh so I love that. Love that, love that. Now, because I didn't ask this, and it seems like such a uh a simple question, but I I don't want to be remiss. Is there when it comes to the the length of like how long does it take to perform the service? Because I don't know if there's something like I said with yours, again, everyone's kind of got different time standards or that. And I understand, let's put it this way, I'm not talking about, I understand every business is kind of unique time standards for what they want, but in general, there's a generalized, hey, listen, to do this the right way, it takes X amount of time. Um, what what do you what's the recommendation that that when it comes to performing your service, uh, what's that look like? 90 minutes. That's the best part.
SPEAKER_01:But when you look at a lot of kerosene treatments, some can average two, three, four hours. You tell a customer they're gonna sit in that chair for four hours and not offer them a bottle of water. So, what we really go through is it's 90 minutes for our original and then our clear, our formaldehyde free version, that is gonna be anywhere between the 90 minutes and then you tack on 20 to 30 minutes for processing time. Because again, remember, the clear doesn't have any chemical base in it, so there's no punch. So you have to let the hair absorb the hydrolyzed keratin a little bit differently. But 90 minutes is our standard. We have some educators, again, like you said it, how fast they can be is how fast this can get done. If you're a quick blow dryer, you're a quick flat ironer, we can cut that down to 60 minutes. So we have some of our educators that can get these treatments done in about 60 to 75 minutes, but 90 minutes is the average we talk about. So, again, I'm showing you how to make$350 in 90 minutes. That's doctor lawyer pay grade style.
SPEAKER_00:Yes. And but you're taking the words right out of my mouth because you're exactly right. Uh, you know, I think we're used to in this segment uh of this industry, we're used to something that's like, okay, you're gonna tell me it's gonna be two and a half, three hours, even you know, possibly even longer. But all that does is it keeps driving price up, which keeps keep keeps people more away from it. Because now you're you're forced to have to start to say, well, I have to put$500,$600,$700 price tags on those things, all of which become more barriers. Now, as you just said, got 90 minutes,$350, boom, your time. I mean, what's what's people's time worth nowadays? And you know, more than ever, time is is our most precious commodity, uh, you know, amongst uh when you talk to people. Uh, and so again, being able to have something like this and generate a revenue point like this that still is, I I still would absolutely say friendly to the consumer, but at the same time is friendly to the business when it comes to time spent. That's a great, that's a really good ratio.
SPEAKER_01:Yeah, a lot of people ask us that question of like, how much do I charge? It you you just nailed the the you hit the nail right on the head. What do you feel you're worth for 90 minutes? Are you an uh seasoned stylist who spent 20 years of advanced education? Charge more. Are you a newer stylist who's trying to book build their book of business? And you gotta, we all know this. If you're a young stylist, you've got to take a little bit of a price decrease versus everyone else in your salon because you got to build your way up there. And I say, whatever you're worth for 90 minutes, that's what you should charge. Because we have people in LA, these are$600 services. We have people in North Carolina, it's$250. I have people in Nash, it's$500. It's gonna be vary upon your demographic, but I would say, what are you worth for 90 minutes? And that's really where the answer should be.
SPEAKER_00:Yeah. And, you know, I'm gonna just kind of tack onto that because, you know, for those listening, especially that are, you know, strategies, you know, uh, you know, heavily strategies involved, they know that, you know, we talk about what, you know, the the cost per hour and determining what that cost is based upon the cost of your business. But as you're just saying, Andrew, it supports that from the standpoint of, hey, listen, if I know what my time needs to be, what I need to charge for my time to cover the expenses of my business, I can add on a premium if I feel I want to add on a premium. If I feel like my time, as you just were saying, if I feel like my time is worth, and I love you gave different examples. Hey, in LA, the premium is this. In this area, we want to put this premium. That's up to you. But no matter how you slice it, 90 minutes of time is going to be much friendlier to your bottom line because you don't need as much time, therefore, keeps your costs in a more reasonable way to, you know, charge the right price. So, I mean, no matter how you want to look at it, uh, that's a huge, a huge point of difference uh that I think makes a major impact on the health of a company. So exactly awesome. This has been awesome. Um, I tell you what, man, again, time, as I say, I think at the end of every conversation just seems like it flies right by, as this did. So, as we're wrapping things up here, uh, let me just uh ask you really quickly uh to just share. If people want to know, if they're like, man, how do I find out more about Pure Brazilian? Give me some places and we'll make sure these are are linked uh, you know, in the description and and in here so you can find them there. But uh, what's the best way to uh to find you?
SPEAKER_01:So if you're gonna go on Instagram, that's where we live primarily. So you're gonna just find us at Pure Brazilian. Um, you'll find us right on there. You'll see all our before and after pictures, you'll see all of our how-to-dos. Um, you go to purebrazilian umhair.com. That's gonna be our website. And then if you just want to look up all of our team members, all of our team members are listed on our website and we do a monthly newsletter. So if you want to receive the latest up-to-date news from Pure Brazilian, go to our website, click on the professional, create yourself a login. And then every month we release a article called our monthly newsletter, Our Smooth Success. And we highlight educators, tips and tricks for the salon. And then even in October, we did the spooky ways of character, just to kind of go over, you know, the things that don't happen.
SPEAKER_00:Nice. Love it, Andrew. Man, thank you so much for sharing and uh appreciate, like I said, just the knowledge today, especially around an area that I think there's probably a lot of misinformation. So we appreciate you. Thank you for joining us. You're very welcome. Happy to be a part of this. All right, and for everyone listening, thank you for tuning in again. Again, we always look forward to sharing, like I said, either like today, great things that just help us to elevate uh our knowledge around things in our industry or elevate ourselves as leaders and team members. So, with that, uh, until next time, have a great day and we'll talk at you soon.