The Client Show

Episode Summary: A behind-the-scenes look at the workflow and tools behind Murphy Concierge, Mike's local freelance tech-handyman business — from client management to scheduling to invoicing.

What You'll Learn

• What Murphy Concierge is and who its two client segments are
• How to run a client-facing business entirely from an iPhone using cloud tools
• The full client workflow: booking, scheduling, project tracking, invoicing
• Why thoughtfulness about your audience/clients should shape every tool decision

Tools used: G Suite (the complete office suite), Google Drive (storage), Google Calendar (scheduling), Gmail (email and documentation), Apple Notes (to-dos and notes), Apple Reminders, Apple Contacts (address book), Evernote (brain/hub), Things 3 (to-do app, in trial mode), and Freshbooks (invoicing).

What Is Murphy Concierge?

Murphy Concierge is Mike's tech handyman business, helping local residents and businesses in Old Naples, Florida with their devices — iPhones, iPads, Macs, wifi, printers — and broader online needs like social media, content creation, and web/graphic design. Most of the work is fixing issues and teaching people to get the most out of their Apple devices. It's simply an extension of the online brand, just with in-person meetings.

Clients and Target Demographic

Two client segments: mostly retirees over 65, and a smaller group of small professional businesses needing help with content strategy, marketing, and tech issues. Some clients don't text or email at all, so tools and workflows need to accommodate that. Business clients usually hire Mike either to get up to speed online or because they have no interest in learning the systems themselves. The same thoughtfulness about a target audience matters for any content creator — a periodic brand audit (colors, fonts, graphics, tone, music, writing) helps confirm everything still consistently represents the brand and speaks to its actual audience.

Tracking Client Information

The whole business runs on an iPhone, so every tool is cloud-based for access from any device. G Suite (formerly Google Apps for Work) is the hub, with Google Calendar as the most critical piece. Google Drive stores documents and media; Gmail houses the full address book and serves as a paper trail — every new client gets a contact-info email, and every phone booking gets a documentation email afterward, which can matter legally as well as practically.

Scheduling and Calendar Management

Google Calendar is non-negotiable — reliability depends on it, with reminders set for every morning and 30 minutes before each appointment. As the business gets busier, a foolproof system with built-in checks and balances becomes essential. Side tip: understand and actually test how your devices sync.

Read the complete show notes and resources on mikemurphy.ai.