Episode Summary: The final part of a 3-part social media mini-series with livestreaming expert Ross Brand — this episode covers Facebook Live: what it is, how to use it, and content ideas for personal brands and small businesses.
What You'll Learn
- What Facebook Live is and how to go live from both mobile and desktop
- The tools available for professional-grade Facebook Live production in 2018
- A long list of content ideas for Facebook Live shows, from Q&As to behind-the-scenes
- A tip for repurposing Facebook Live recordings into podcast episodes
Part 3 of the social media series with special guest Ross Brand from LivestreamUniverse.com — Episode 125 covered LinkedIn and Episode 126 covered Twitter.
Special Guest: Ross Brand
Ross Brand is a pioneer in the livestreaming field, transitioning from terrestrial radio to founding LivestreamUniverse.com, where he showcases and empowers other live video creators — including his own shows, Ross & Nez and Livestream Universe's Best of BeLive.TV. Named the world's #1 livestreaming expert to follow by Klout and one of "5 live video experts to follow" by Switcher Studio, Ross has spoken at Summit Live, Summit on Content Marketing, and NYU's Division of Programs in Business.
What Is Facebook Live?
A livestream, by definition, is a live broadcast of an event over the internet. Facebook Live is Facebook's feature for sharing live video directly on the News Feed in real time — viewers can join, comment, and interact live, and the video saves to the timeline as a replay afterward. It rolled out to beta testers in August 2015 and opened to the public in January 2016.
How to Use Facebook Live
On mobile: open Facebook, tap "Live" from the post-creation screen, add a title and description, optionally add emojis or effects, invite a friend to co-host if desired, and tap Start Live Video. Shoot in landscape mode when possible.
On desktop or laptop:
- For full professional production: Wirecast by Telestream ($700-1,000) or OBS Studio (free, open-source).
- Browser-based, easy setup: BeLive.TV ($12-20/month).
- Mac/Windows app, easy setup: ECamm Live ($40, one-time).
Mobile is the simplest way to go live. For TV-studio-quality production, Wirecast or OBS Studio are the tools to explore. For something professional but easy — especially with guests or screen sharing — BeLive.TV or ECamm Live are strong picks. Whichever route, a decent HD webcam and microphone round things out, and all of these tools make syncing external gear straightforward.
Types of Facebook Live Shows
There are no fixed rules — content should align with the brand and connect with the targ…
Read the complete show notes and resources on mikemurphy.ai.
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