Episode Summary: Mike's annual roadmap episode — the mantra and theme for 2018 (fundamentals and storytelling), the 6 priorities for Mike Murphy LLC, and the content schedule he's committing to for the year.
What You'll Learn
- Mike's mantra and theme for 2018: fundamentals and storytelling
- The 6-priority roadmap for Mike Murphy LLC, from Murphy Concierge to health and wellness
- The 2018 content schedule across podcast, tutorials, articles, and social
- Why Mike writes a public roadmap every year instead of keeping goals private
Roadmap quote: "If you don't know where you are going, any road will get you there." — paraphrased from Lewis Carroll's Alice in Wonderland, from the dialogue between Alice and the Cheshire Cat about which way to go when you don't know where you want to end up.
Creating a roadmap forces real thinking about objectives and aspirations, and putting a plan in place makes some of them a reality. It won't be followed perfectly, but it gives clarity on the general direction — a follow-up to last week's 2017 recap in Episode 121.
Mantra & Theme for 2018: Fundamentals and Storytelling
2017 was about simplicity and reducing physical and mental clutter — that stays in effect. 2018 adds fundamentals and storytelling: who am I, what am I doing, why am I doing it, how am I doing it. The goal is a blueprint of the journey that helps hit big-picture goals while helping others create the life they want through the content being made.
Sharing a real origin story matters because people trust and buy from brands with a backstory they can relate to. The catch-phrase driving all of it: Create the Life You Want.
The 2018 Mike Murphy LLC Roadmap
Read the complete show notes and resources on mikemurphy.ai.
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