Episode Summary: Five reasons a business — especially a local, brick-and-mortar one — should consider launching a podcast in 2018, covering advertising, authority-building, client relationships, content marketing, and revenue.
What You'll Learn
- 5 reasons a business should consider launching a podcast: advertising, authority, community, content marketing, revenue
- Why podcasting is intimate and trust-building in a way most other marketing isn't
- Real podcast concept ideas for realtors and coffee shops
- How to turn one podcast episode into a full content-marketing workflow
Who this episode is for: any business, but especially local ones — realtors, mortgage brokers, financial consultants, restaurants and cafes, pet stores, grocery markets, plumbers, electricians, landscapers, painters, designers, house cleaners, and beyond.
Preface: Podcasting Is Hard Work
Articles make it sound easy, but running an ongoing podcast is real work — more than pressing record on an iPhone and hitting upload, and more than a $50 USB microphone and a $15 hosting account. Once a podcast starts, "what's the next episode about" tends to live in the back of your mind 24/7 — real time management is required, on top of preparation, planning, tech skills, and social media engagement. Running a business is already hard work but worth it; podcasting is the same trade.
Innovation matters more than ever for small and local businesses, and podcasting is one genuinely powerful way to connect with clients, stand out from competitors, and become the recognized authority in a space.
The Secret to Podcasting
People start listening because a topic interests them or someone recommends it. They keep coming back because of the host, and because the show is useful, entertaining, or improves their life in some way. Podcasting is intimate — listeners feel like they know the host, even without ever meeting, because the host shows up consistently and delivers.
The core rule: consistency is everything. Listeners build routines — commutes, workouts, mornings — around a show's release schedule. Break that consistency, or let quality slip, and the trust built up gets violated fast. As in the restaurant business: you're only as good as your last meal.
A podcast for local businesses can build trust with clients and the community if it is consistent (schedule) and over-delivers on content (value).
1. Advertising & Sales
Podcasting flips the old model of blasting zip codes with marketing materials and hoping the numbers work out. It meets customers where they already are — mobile devices — and audio content is uniquely suited to multitasking in a way most other formats aren't.
Read the complete show notes and resources on mikemurphy.ai.
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