Episode Summary: A full blueprint of how Mike launched his side hustle, Murphy Concierge — a local tech-handyman service — covering the why, the exact tools and steps used to get it off the ground, and the revenue goals behind it.
What You'll Learn
- What Murphy Concierge is and why Mike started it as a local tech-handyman side hustle
- The exact steps and tools used to launch the business: domain, website, logo, invoicing
- What a side hustle is, and two podcasts to learn more about building one
- Mike's revenue goal and the math behind his introductory hourly rate
Who this episode is for: anyone looking to add a side hustle alongside an existing business or full/part-time job.
What is a side hustle? Per Entrepreneur Magazine: "A side hustle is a way to make some extra cash that allows you flexibility to pursue what you're most interested in. It can also be your true passion – a chance to delve into fashion, travel or whatever it is you care about the most without quitting your day job."
Podcasts about side hustles worth checking out:
- Side Hustle Nation by Nick Loper
- Side Hustle School by Chris Guillebeau
What Is Murphy Concierge?
A local side hustle helping people fix their iDevices and Macs, plus troubleshooting, fixing, and training for digital products and online tools. Tagline: The Tech Handyman. Site (in progress at the time): murphyconcierge.com, email: mike@murphyconcierge.com.
Why Start This Side Hustle?
To help pay the bills while building the online personal brand and business — and because it's a service Mike already does and loves, just one he hadn't been marketing until now.
Steps and Tools Used to Get Started
Deciding to start:
- Secure a domain name via GoDaddy
- Check social handle availability with Namecheckr
Building the website:
- Point the domain at SiteGround (the web host used at the time)
- Install WordPress.org
- Download and install the Divi WordPress theme
- Set up Google Workspace to send/receive mail at mike@murphyconcierge.com
- Create a logo using Adobe Illustrator
Logo & Brand Resources
Canva (free) Logo.squarespace.com ($10) Color palettes: Adobe Color, Coolors Business cards: Adobe InDesign or Canva Digital business cards: Adobe After Effects, Keynote, ScreenFlow, or Camtasia Invoicing: FreshBooks (main tool), PayPal, Square, Stripe (for…
Read the complete show notes and resources on mikemurphy.ai.
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