Episode Summary: A behind-the-scenes look at the real financials of Mike Murphy Unplugged — what it cost to start the podcast, and what it costs to keep it running week after week.
What You'll Learn
- The real dollar breakdown of Mike's full studio podcast setup: $942
- Monthly recurring software and hosting costs: $83/month
- A mobile recording kit built for $500, and a beginner studio kit for $486
- Mike's buying philosophy: simple, reputable, and reliable over expensive or feature-heavy
Buying Philosophy
The goal is always the best quality affordable, not the most expensive thing possible. Gear with a good reputation, a simple design, and a track record of just working — not bells and whistles — wins every time.
Studio Podcast Setup
- Shure SM7B — $349
- Cloudlifter CL1-A Gain Booster — $150
- Rode PSA-1 Boom Arm — $99
- Allen & Heath ZED 10 Mixer — $249
- Canare 5' XLR Cables — $20
- Sony MDR-7506 Headphones — $75
Total: $942
Software & Web Tools
- Scrivener (for writing scripts) — $50
- ID3 Tag Editor — $15
Total: $65
Recurring Monthly Fees
- Adobe Creative Cloud — $50/month
- Libsyn podcast hosting — $15/month
- Spreaker podcast directory — $5/month
- Bluehost web hosting — $13/month
Total: $83/month
Mobile Kit
- Audio-Technica ATR2100 USB Mic — $60
- Shure SM58 — $0 (already owned, well past its cost-recovery point)
- Apple USB3/Lightning Kit — $39
- Zoom H6 Recorder — $400
Mobile kit total: $500 (excludes the iPad Pro or iPhone itself)
Beginner Studio Kit
Audio-Technica ATR2100 — $69 Rode PSA-1 Boom Arm — $99 On-Stage MY-420 Shockmount — $29 Shure Wind Foam — $5 Focusrite 2i2 Audio Interface (2nd Gen) — $150 Canare 5' XLR Cables — $20 Sony MDR-7506 Headphones — $75 Apple USB3/Lightning Kit (optional, for iOS recording) — $39
Read the complete show notes and resources on mikemurphy.ai.
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