Episode Summary: A mid-year, behind-the-scenes look at the 5 ways video powers Mike Murphy LLC today, and the strategy and focus for video through the second half of 2017.
What You'll Learn
- The 5 categories video serves for Mike Murphy LLC: branding, promotion, education, marketing, revenue
- What's currently being made in each category, and the mobile gear used to make it
- The moving-forward plan for each category through the rest of 2017
- Why podcast promo teasers get repurposed across every channel, not just posted once
Technology and trends move fast, so this episode is a mid-year check-in on the video strategy — shared to help you better promote your own podcast, personal brand, and business.
The 5 Main Ways Video Gets Used
Personal branding, podcast promotion, education, advertising & marketing, and revenue generation.
Personal Branding
The core of the business — building around a name and a person. Podcasting/audio and video remain the two most intimate, effective ways to promote a personal brand.
Currently making: Instagram Stories, Facebook & Instagram Live, and daily quick tips on YouTube.
Mobile tools used: DJI Osmo, Manfrotto Pixi Tripod, MeFoto Sidekick 360, Rode VideoMicro, Manfrotto Lumimuse LED light.
Moving forward: more documentary and vlogging-style content.
Podcast Promotion
Currently making: a weekly teaser video built in Adobe After Effects for each episode, shared across the website, YouTube, Facebook, Instagram, and Medium. Side tip: always link back to the actual episode.
Moving forward: break each episode into bite-sized clips instead of one single teaser, to generate more interest per episode.
Education
Tutorial videos that go deeper than the daily quick tips.
Currently making: daily quick tips, plus product demos and tutorials.
Moving forward: more gear and product demos aimed specifically at podcasters and content creators.
Advertising & Marketing
Direct marketing through video ads.
Currently making: boosted Facebook and Instagram ads and promos, aimed at reaching a larger audience.
Moving forward: more promo videos advertising the podcast, website, and channels to build broader buzz.
Revenue Generation
Currently making: a couple of animated tool videos for local businesses, plus promo videos for t-shirt designs.
Moving forward: more products aimed at podcasters and creators, each promoted with its own branded video.
Read the complete show notes and resources on mikemurphy.ai.
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