Episode Summary: A behind-the-scenes look at how Mike's daily Quick Tip tutorial videos come together — topic sourcing, screencasting software, export sizing for every platform, and the full sharing workflow.

What You'll Learn

• Where daily quick-tip topic ideas actually come from, whiteboard included
• The exact screencasting tools used to record and edit each video
• Every export size needed across YouTube, Instagram, Facebook, and Twitter
• The full folder structure and sharing workflow, from AirDrop to Medium

What are Quick Tip videos? Daily tip videos about podcasting and content creation, posted to Instagram and YouTube.

Step 1: Pick a Topic

A running list of tutorial ideas lives on a whiteboard, plus in Trello and Workflowy. Need more? Check email and DMs for real questions people are already asking, browse social media discussions, or dig into Twitter Advanced Search, Reddit, and Quora.

Step 2: Recording & Editing

Screencasting software records the computer screen, iOS devices, or webcam. Recording tip: shoot at full resolution — a 2880×1800 Retina display gives plenty of room to scale down to 1920×1080 without any quality loss.

Tools used to record: Camtasia 3/9, ScreenFlow, and QuickTime (free on Mac). Tools used to edit: Camtasia.

Step 3: Exporting & Formatting

Terminology worth knowing: P = pixels, HD = High Definition, frame rate (30fps or 24fps), 16:9 = wide aspect ratio, 1:1 = square aspect ratio, MP4 = video file extension, H.264 = the standard web video codec.

Recommended export sizes:

• YouTube: 1920×1080p
• Website: 1920×1080p
• Medium: 1920×1080p
• Facebook: 1920×1080 and 1080×1080p
• Twitter: 1920×1080 and 1080×1080p
• Instagram posts: 1080×1080 (square), 864×1080 (vertical), 1800×945 (horizontal), 1920×1080 (wide)
• Instagram Stories: 1080×1920 (vertical)

Step 4: Sharing Online

Folder structure: Assets (graphics/photos), Thumbnails (YouTube covers), Audio (music), Project Files (Camtasia/ScreenFlow), Renders (final videos).

The routine: AirDrop the square video to iPhone, write the outline in the Notes app (synced via text), upload the square (1080×1080) version to Instagram with a description and the hashtag shortcut, then share to Twitter and Facebook directly from Instagram. Upload the wide (1920×1080) version to YouTube with a description, and copy the embed link into a Medium post.

Read the complete show notes and resources on mikemurphy.ai.

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