Episode Summary: Instagram Live 101 — what it is, how it fits alongside Instagram Stories, concrete use cases for podcasters and content creators, and the gear that helps it look professional.
What You'll Learn
- Instagram's growth from 300 million to 600 million active users heading into 2017
- How to actually start an Instagram Live broadcast, step by step
- 5 concrete use cases for Live if you're a podcaster or content creator
- The gear that makes Instagram Live look and sound more professional
Follow along: @mikeunplugged on Instagram. For background, Episode 37: The Instagram Show covers the platform basics, and Episode 49: Instagram Stories covers the 24-hour rotating story format — unlimited photos or 10-second videos, similar to Snapchat, each post disappearing after 24 hours.
Instagram grew from 300 million users to 600 million active users heading into 2017.
How to Use Instagram Live
Found in the same place as Instagram Stories. Open Instagram, swipe right to open the camera screen, and below the shutter button select "Live," then "Start Live Video." That's it.
Side hack: Live videos disappear once finished — to keep a copy, screen-record with QuickTime, Camtasia, or ScreenFlow while broadcasting.
Ways to Use Instagram Live
Q&As, teaching a lesson or how-to, unboxing gear or products, going live at an event to bring the audience along, or conducting an interview.
The Gear
An iPhone or smartphone is all that's strictly required. Optional but recommended: Rode Smartlav+ lavalier microphone, Rode VideoMicro, Manfrotto Pixi Mini Tripod, MeFoto Sidekick 360, and a Manfrotto LED light.
Show Notes & Links
- Instagram (@mikeunplugged)
- Rode Smartlav+ Lavalier Microphone
- Rode VideoMicro
- Manfrotto Pixi Mini Tripod
- MeFoto Sidekick 360
- Manfrotto LED Light
Related Episodes
Read the complete show notes and resources on mikemurphy.ai.
Subscribe To Weekly Newsletter:
AI Unplugged
Connect With Me
🌐 Website
📧 Newsletter
🎥 YouTube
🐦 X
💼 LinkedIn
Comments, Questions & Feedback:
hello@mikemurphy.ai
