Episode Summary: Instagram Stories 101 — the Facebook/Snapchat backstory behind why it exists, how it differs from Snapchat, and 6 real benefits for podcasters and content creators looking to build an audience.
What You'll Learn
- The Facebook/Instagram/Snapchat backstory behind why Instagram Stories exists
- How Instagram Stories differs from Snapchat, and why Instagram builds audience faster
- 6 real benefits of using Stories for reach, authority, and brand awareness
- Simple content ideas to start posting Stories today
The Podcaster's Toolkit (Mike's Favorite Things)
Tools, gear, resources, tips, and tricks. Have a favorite tool or resource? A gear question? Reach out: mike@mikemurphy.co.
Resource of the week: Auphonic — browser-based audio post-processing, easy and high quality.
Featured podcast of the week: The Podcast Engineering Show, hosted by Chris Curran — specifically Episode 21: Georg Holzmann (Auphonic founder).
The Instagram Stories Show
History lesson: Facebook bought Instagram in 2012 for $1 billion. A year later, in 2013, Facebook tried to buy Snapchat for $3 billion — Snapchat said no. Snapchat is now valued at over $20 billion, and Facebook (now valued at over $350 billion) simply built its own version and called it Instagram Stories — nearly identical to Snapchat in format.
How to Use Instagram Stories
Two quick video walkthroughs: How to Use Instagram Stories and How to Add Your Camera Roll to Instagram Stories.
Instagram vs. Snapchat
Instagram: easier to build an audience on, since it starts from an existing follower base. Snapchat: takes a lot more work to grow from scratch.
Benefits of Using Instagram Stories
Reach (building an audience), networking, brand awareness, marketing products and services, establishing authority, and teaching/helping others.
Ideas to Get Started
Be yourself. Show behind the scenes of a business or workflow. Teach. Share genuinely valuable tips. Be a person of value — authentic, genuine, real. Don't overthink it — keep it simple.
Show Notes & Links
Auphonic The Podcast Engineering Show PES: Georg Holzmann (Auphonic founder) How to Use Instagram Stories (YouTube) How to Add Your Camera Roll to Instagram Stories (YouTube)
Read the complete show notes and resources on mikemurphy.ai.
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