Episode Summary: What Instagram is, how it fits into a real photo and editing workflow, and 9 concrete tips for podcasters looking to promote their show through it.
What You'll Learn
- Quick Instagram FAQ: history, user base, and photo/video specs
- The full photo and photo-editing workflow used for Instagram
- A go-to hashtag set and how to compile your own
- 9 concrete Instagram tips built specifically for podcasters
Ask Mike Anything: Voice & Audio Apps for Promotion
Today's question came via email from Vivian Carrasco of The Turning Inward podcast: Question: what's the difference between all the voice apps like Anchor and Clammr, and which ones are worth using?
Answer: Two favorites for podcast marketing and promotion: Clammr (24-second soundbites) and Adobe Voice — since renamed Adobe Spark Video (as of May 2016), which mixes in photos and video.
Instagram FAQ
- Started in 2010
- A photo and video social media app for iOS and Android
- 400 million active users, up from 90 million just 3 years earlier
- Bought by Facebook for $1 billion in 2012
- 29% of the US population over 12 uses Instagram
- More than 80 million photos uploaded daily
- 3.5 billion daily likes
- Photos no longer have to be square — any aspect ratio is permitted
- Videos up to 1 minute long
Why Instagram Gets Used Here
Marketing, personal creativity and development, networking, and simply a love of photography.
How Instagram Gets Used
Workflow: shoot on a Canon T5i, edit in Adobe Lightroom and Adobe Photoshop, and use AirDrop to move photos to an iPhone for final posting.
Related iOS apps: Adobe Post — since renamed Adobe Spark Post — plus Over, Boomerang and Hyperlapse (both by Instagram), VSCO (popular), Snapseed (a great photo editor), and PicsArt.
Photo tip 1: export photos to Instagram at 2048x2048px. Photo tip 2: the Dehaze filter in Lightroom and Camera Raw is the secret sauce. Done is better than perfect: don't obsess over editing every Instagram photo.
Hashtags
Look at what others in the niche use and compile a personal set. This text-replacement shortcut…
Read the complete show notes and resources on mikemurphy.ai.
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