Episode Summary: Part 2 of the Snapchat series — why Snapchat got adopted as a marketing platform, 5 real strategies for using it as a podcaster, and the results seen so far.
What You'll Learn
- Why Snapchat got adopted early as a marketing platform
- 5 real strategies for using Snapchat as a podcaster
- The measurable benefits seen after using it for a while
- 3 favorite iPhone accessories for shooting better Snaps
Part 1 covered what Snapchat is, how to use it, and how to add followers. This episode covers why it's used here, 5 strategies for getting started, and the results so far.
Ask Mike Anything: Stands & Cases for Easier Snapchatting
Question: Any recommendations for stands or cases that make using Snapchat easier?
Answer: Three favorite iPhone accessories: Olloclip Studio, MeFoto Sidekick, and the Manfrotto Desk Tripod.
Why Snapchat Is Being Used Here
Update: 10 billion videos are viewed per day on Snapchat. The platform was still young at the time, and the marketing potential — promoting a personal brand by teaching and sharing behind-the-scenes footage of the workflow and process — was clear early on.
People mentioned: Gary Vaynerchuk, John Lee Dumas, and Cliff Ravenscraft.
5 Strategies for Using Snapchat
Ghost Codes — a directory of Snapchat users searchable by interest tag.
Teaching. Share what's known, build authority, give tutorials or teach a niche topic directly on Snapchat.
Repurpose content. Cross-post Snaps to YouTube, Instagram, Facebook, Twitter, and Pinterest.
Audience engagement. Give the audience direct access to you and your story.
Behind the scenes. Show off the workspace and how the work actually gets done.
Benefits of Using Snapchat (So Far)
Genuinely enjoyable, increased confidence on camera, improved teaching style, a growing network of new connections, new podcast listeners, establishing authority, a boost in creativity, and better productivity/accountability.
Show Notes & Links
Olloclip Studio MeFoto Sidekick Manfrotto Desk Tripod Gary Vaynerchuk John Lee Dumas / EOFire Cliff Ravenscraft / The Podcast Answerman Ghost Codes
Read the complete show notes and resources on mikemurphy.ai.
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