Episode Summary: 5 different types of videos any podcaster or content creator can start making today to kick off video marketing — plus what to actually look for when buying LED lights.
What You'll Learn
- What to look for when buying LED video lights: CRI above 90, daylight balanced
- 5 types of video any podcaster can start making today
- The real benefits video brings to a podcast: trust, authority, and promotion
- A bonus idea: trailers for individual podcast episodes
Ask Mike Anything: LED Lighting for Video
Question: Is LED lighting recommended for video, and why?
Answer: Yes. Pros: lightweight, stays cool, low power consumption, great accessories, easy to use. Cons: often more expensive, can carry color tints, not as bright, and not always as flattering as tungsten or fluorescent kits.
What to look for when buying LED lights: a CRI (Color Rendering Index) above 90, and daylight-balanced output (5600K). General recommendation for any camera/video gear: call B&H, describe the budget, and let them recommend specific lights.
LED lights used here: Ikan IFD576-S Daylight LED Light, Fotodiox Pro LED-312DS, Genaray LED-6200T 144 LED Light. Also worth a look: Film Riot's review of Aputure Amaran LEDs.
5 Types of Video to Start Making Today
Benefits for podcasters: engagement with listeners, established authority, teaching, sharing knowledge, showing authenticity and vulnerability, building trust, promoting the podcast and individual episodes, and marketing products or services.
- Behind the scenes. Show off the workspace or podcast setup.
- About Me video. A promo video introducing yourself to listeners and the wider community.
- Gear reviews & product demonstrations. Unboxings or demos of a microphone, mixer, or anything else — good gear reviews can lead to affiliate income or brands sending free products.
- Tutorials & screencasting. The easiest way to start making video, and a good entry point for anyone who'd rather not be on camera. Software options: Screenflow by Telestream, or Camtasia by TechSmith.
- Vlogging. Get personal with day-in-the-life videos, uploaded to YouTube, Snapchat, or Instagram, letting the audience see daily routines. Not for the faint of heart, but a great way to build trust and a loyal following.
Bonus idea: trailers for individual podcast episodes — Sean McCabe does a great job with this.
Read the complete show notes and resources on mikemurphy.ai.
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