Episode Summary: How to keep a podcast workflow balanced and in rhythm — 5 real causes of burnout, and 5 concrete steps to stay in control of the show instead of letting it control you.
What You'll Learn
- How to submit a brand new podcast to iTunes via Podcasts Connect
- 5 real causes of podcaster burnout and imbalance
- 5 concrete steps to find a sustainable rhythm and stay in control
- Where to keep learning and practicing the craft over time
Ask Mike Anything: Submitting a New Podcast to iTunes
Question: How do you submit a brand new podcast to iTunes?
Answer: Through the Podcasts Connect portal by Apple. Instructions: copy the RSS feed generated by Blubrry PowerPress or Libsyn, log into Podcasts Connect with an Apple ID (there's a "Submit a Podcast" link on iTunes's front page that gets there directly too), paste the RSS feed, and hit submit.
Full resource: Podcasts Connect overview from Apple.
Previous shows mentioned: Episode 25: Podfading (when podcasters slowly start missing episodes until they eventually stop) and Episode 10: The Production Show (how long it actually takes to produce one episode start to finish).
Causes of Burnout & Imbalance
- It's hard to generate money from podcasts, and they cost money to run.
- Difficulty building an audience.
- Technically challenging — audio gear and equipment take real learning.
- Impostor syndrome: with so many podcasters already out there, why bother?
- Podcasting can creep into becoming a 24/7 hobby.
Steps to Get Rhythm
Understand why & see the big picture. Episode 22: The Why Show covers this directly — why was the podcast started in the first place? Keep reminding yourself of the goal when it matters. Schedule & prioritize. Put everything on the calendar — it makes follow-through far more likely and turns the work into routine. Be more self-aware. What's genuinely enjoyable and what's a strength? Do more of that, and outsource or ask for help with the rest. Is the show authentic, or is it chasing what's working for someone else? Being yourself makes everything easier. Preparation & writing. Failing to plan is planning to fail. Resources: Medium, the Nuzzel App, Feedly, and Scrivener. Study & practice. Cliff Ravenscraft, The Podcast Answerman, has a great line on this: "I don't need easy, I just need worth it." Places to keep learning: Lynda.com, KelbyOne, Skillshare, Udemy.
Read the complete show notes and resources on mikemurphy.ai.
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