Episode Summary: A brief recap of the 2016 Roadmap and the exact tools used to implement it and stay on course all year — plus a recommended lavalier mic setup for better iPhone audio.

What You'll Learn

• A brief recap of the 2016 Roadmap, goal by goal, with real actions attached
• The exact tools used to build the roadmap and stay on track all year
• A recommended lavalier mic setup for better iPhone/Periscope audio
• Two great external resources for running your own annual review

Download the 2016 Roadmap PDF — see Episode 17 for the full roadmap this episode recaps.

Ask Mike Anything: Better Audio for iPhone Periscope

Question: How do you get better audio when using an iPhone for Periscope?

Answer: The Rode SmartLav+ is the recommended microphone — it works with all iOS devices.

Rode SmartLav+ Lavalier Microphone.

Recommended accessories: the Rode SC3 3.5mm TRRS to TRS Adapter (for use with other devices — cameras, the Zoom H6), the Rode VXLR Adapter, and the Rode SC6 Dual TRRS Input & Headphone Output for Smartphones.

Priorities of 2016

• Goal: improve podcast quality and take audio production skills to the next level. Action: ask for feedback and help in Google+ groups, study, and practice.
• Goal: make more video and written tutorials, and improve video skills. Action: commit to one video tutorial per week, and keep studying video editing.
• Goal: increase networking and build relationships in the podcast community. Action: serving hours on social media, plus direct contact.
• Goal: drive more website traffic and grow the email list. Action: increase the number of lead magnets and calls to action.
• Goal: repurpose content more consistently. Action: turn 2015 episodes into blog posts and tutorials, and reuse Blab content.
• Goal: monetize. Action: more product videos for affiliate links and courses.

Social Media Plan

Twitter: 5 tweets/week. Facebook: 2 posts/week. Instagram: 3-5 posts/week. Pinterest: 1/month. Blab: Open Mike Night, Mondays at 9pm EST. Serving hours: 2 hours/week.

Tools Used to Create the 2016 Roadmap

Scrivener — professional writing software used for every podcast script and more. Workflowy — an easy, powerful web-based outliner.

Tools Used to Stay on Track

Asana — free project manag…

Read the complete show notes and resources on mikemurphy.ai.

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