The Product Biz Podcast by Monica Little Coaching
If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching
The Product Biz Podcast by Monica Little Coaching
From market burnout to wholesale growth: How one candle maker rebuilt her business without markets
In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Based Academy.
Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business.
This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life.
In this Episode, you'll learn:
- How Theresa accidentally became a candle business owner during COVID
- Why relying on craft fairs and markets eventually led to burnout
- The costly website mistake that taught her a major business lesson
- How menopause, ADHD, and health challenges affected her business — and what helped
- Why simplifying her product line increased sales
- The power of professional branding for product-based businesses
- How wholesale orders doubled and tripled after a rebrand
- What it’s really like inside Product Biz Academy and the Mastermind
- How Theresa grew her business without markets in 2025
- Why building foundations matters more than quick wins
- How to sell through inventory instead of overproducing
- What sustainable growth looks like for handmade businesses
LINKS MENTIONED IN TODAY'S EPISODE
Visit Theresa's website at www.farmgirlcandlecompany.com
Follow Theresa on Instagram: @farmgirlcandlecompany
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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