Maximizing LinkedIn Success: Lindsay McMillion's Journey from Sales to Social Media Mastery

Join us in this enlightening episode of as we sit down with the renowned 'LinkedIn Lindsay' McMillion.

Dive into Lindsay's captivating journey from a seasoned sales professional to a LinkedIn maestro, shaping the digital networking landscape.

Discover her unique insights on leveraging LinkedIn for business growth, breaking through career barriers, and mastering the art of online connections.

Whether you're a budding entrepreneur, a corporate leader, or anyone aiming to elevate their LinkedIn game, this episode offers invaluable strategies and personal anecdotes that inspire and guide.

Tune in and unlock the secrets to transforming your LinkedIn profile into a powerful tool for success.

Get her FREEBIE today! 

REIMAGINE it ALL Digital Course - GET IT NOW for 40% OFF

Be a Book Launch Insider!!!

My FREE 5x5 Starter Kit for LinkedIn

FREE WEEKLY SUCCESS PLANNER

Join our Facebook Group!

Find me on Instagram

Check out our PINS on Pinterest

And YES - I'm on TikTok!

Transcript

0:00

Have you ever wondered what it takes to turn a simple idea into a thriving business or how the challenges and triumphs of one's personal career journey can eliminate your own path? Today we are joined by Lindsey McMillian. Steamin. Who is just a dynamo in the world of sales and LinkedIn strategy. She has actually been dubbed Lindsey, LinkedIn, and her story is not just about success, which is why I want to bring it to you today. It is about transformation. It's about resilience and the power of connecting. So I want you to join me as we listen in with how Lindsay turned her passion into a profitable venture. And how you can apply these lessons to your own career. You are listening to the podcast from now to next, the podcast that empowers women to get seen, get heard and get promoted. I'm your host, Erica Rooney, and I've made it my mission to help you break free from the sticky floors, those limiting beliefs and toxic behaviors to bust through the glass ceiling. I'm obsessed with all things, growth and abundance. And I'm here to talk you through the tried and true secrets to get you to level up your career and your life. We talk about the hard stuff here. Imposter syndrome, perfectionism, fear and burnout. So pull up a seat. Pop in a near bed and let's dive in. Lindsay McMillian steaming. I've got to kick today off by asking. Is McMillion your maiden name? Yes. Okay. And you had to keep it because McMillion always makes me think about a million dollars. So like it's fabulous. You can never lose that, right? A hundred percent. Yeah. Some people are like, there's no way. Your last name is literally mc million. I'm like, 1000. No wait 1000000%. It is 1 million. One million percent. Yes. So way better. Oh my goodness. Lindsay, I gotta know more. Tell me a little bit about you personally and professionally. Yeah. I've been in sales my whole career. I have been doing what I've been doing. And I'm known as LinkedIn Lindsay. I've been doing this for over a decade. So 11 plus years and under my name and my company for. Like I said, about seven and a half of those years. And it's been a wild ride. I started as a salesperson up in the DC area selling ink on paper. I've always had an entrepreneurial bend. My dad was a business owner and started his company. I can't say that I thought this would be my track in life, but looking back, All the stories led to this journey, of where I am today. It's been a great time and, get an opportunity to work with people all over the world and make an impact. And the fact that we can say my team and I can say, yeah, we've actually helped our clients make millions of dollars through what we teach them is just, it's such a blessing and it's, we get to have fun doing it. And what is your big teaching methodology just high level? Yeah, so I am a big believer that LinkedIn is just an entry point for conversation. Your goal is still to get offline to build that human connection, whether it's over Zoom, or over the phone, or in person. And that's not everyone's approach, and that's just fine, because I'm not a fit for everyone, but but really helping people understand that LinkedIn, being the most powerful business online platform there is that it's really a place to expand your credibility and reputation and your network and your relationships and also use it as a profitable tool in your business, whether that's for selling or recruiting or simply awareness so I do that through speaking engagements. I get hired to be a keynote speaker and breakout sessions. Companies hire me to do workshops for their sales teams. Oh my gosh. I'm a LinkedIn fan. I love being on there and we'll definitely talk a little bit more about LinkedIn later because I have sat in on some of your free masterclasses that you do. So I know that you know what you're talking about, but I also love having these million dollar business women on my show because Number one, you're uber successful, you're doing the dang thing, you're breaking barriers, glass ceilings, gender stereotypes, all of these things. But what we talk about on this podcast is sticky floors, and those are the limiting beliefs and toxic behaviors that keep people stuck. And Lindsay, in your journey, from, everything that you were to McMillion Consulting, where do those sticky floors, where have they shown up for you? Oh, gosh, Eric. We would turn this into a therapy session if I, if we really opened up Pandora's box, but for the sake of your listeners and my reputation no, I'm kidding. We'll keep it to quite honestly. And everyone has their own journey and learning process. For me, this has actually been a newer. Learning that you would think I would have known for many years, but it's taken therapy and lots of mistakes and bad decisions to realize that underneath all of the Thinking of control and especially growing up professionally, being a salesperson, feeling so hardwired that oh, my identity is wrapped up in how much I'm selling and how much revenue I'm bringing in. And if I'm not doing that, I'm worthless. And, to getting to where I am today of realizing that the underbelly of all those things was actually fear. And like when I think about being a business owner and even prior to that being, a salesperson working for companies just feeling like I care so much about people's experience. With me with my product with my service with my team and those aren't bad things to care about but when they stifle you from making a move and making progress and helping more people than maybe you think you can all that goes back to fear, right? Years and years ago when I did the Strengths finder. One of my top strengths was woo winning others over which again is great for a salesperson, but it also has a shadow side, right? Where it can, again, for me manifest into this space of just being fearful of making mistakes and making wrong choices and becoming paralyzed in that over analysis. And yeah, awareness is the first step, as they say. And so now I'm just I just pay attention to it. I'm also doing I'll pause because that was your first question of the stuckness. No, I love it because. Perfectionism impacts so many people and I would actually like to unpack that a little bit more because what you're saying is that the perfectionism was holding you back in that you were not able to grow and do more for your business and for your clients because everything had to be perfect. Is that right? Yeah, I would say so. I've gotten better at it because I have learned to delegate, I can't get to where I couldn't have gotten to where I am today and I can't get to where I'm going without delegation. So I have come to grips and come to terms with me not being an expert in many areas of my business. So I have hired people and I trust that they are I'm hiring them and they're doing what they're hired to do and yet there can still be some tension of avoidance, meaning Oh they just I'll use my accountant as an example, right? I am. Accounting and finances are not my strong suit. I I, I know enough about them to be a responsible business owner. And yet admittedly, I've made some mistakes and I've said, Oh, my accountant's the expert. And so I'm just going to avoid this. Conversation or this email and that's not right either. So I think there is just a balance of being an adult and showing up as an adult. And also with that being comfortable with, not knowing I also learned this recent phrase that it's awkward before it gets elegant. I'm trying to, Live in this awkwardness, which no, I hate feeling awkward and uncomfortable and uncertain and insecure, but I'm trying to get better at feeling that way so that I can get to the other side of, oh, elegance and, ease and peace. I'm going to make this uber simplified, right? Which is oversimplification of a very complex problem, but perfectionism is the sticky floor and here delegation is the solution. Again, very simplified. But when I'm thinking about like anyone who is at that stage in their life where they've got so much going on in their business or in their corporate career, like maybe they are leading a function that the ability to delegate things that you were either not good at or don't love doing to start is a great way to move through that perfectionism because it's always going to be there. It's always going to rear its ugly head. Yep. And I would even take that one step further, delegation, and that doesn't necessarily, like you just said, it doesn't always just mean hiring somebody or, but it can also mean, so when I think of how I've gotten unstuck, yes, there's been delegations in my business and mentally And emotionally doing two things. One is bringing in peers. I'm in several little study groups with other business owners who get that sometimes I don't have a business partner, so I can sometimes feel like I'm on an island. So in two weeks, I have a call with one of my groups where, Okay. We just get to be human, right? And show up and air our junk and then just get poured into and so part of it is delegating that isolation, right? So that it feels more communal. I've also. Hired a coach, hired a business coach, I've also joined a mastermind where I'm with people who are Leveled up. All of that is so powerful. And I'm so excited about this because my word of the year for 2024 is community. And I am all about just pouring myself into the different communities that I'm a part of. But to your point, like, when you are a business owner, when you are a C level leader, when you are in these positions of great success and hard work, there's not a lot of people with you necessarily. And there's not a lot of people in your life who understand that, or understand the level of stress and responsibility that comes with that role. And I think a lot of that can tear us down and keep us stuck even further because we're not like you said, being human and being allowed to talk about what's actually keeping us stuck because you feel the need to show up every day on 100 percent have all the answers ready to go. And that's not uncommon for a lot of women in these types of roles. That's right. So I love that you're talking about building that community and being intentional in building the community because you will have them there when you are going through those moments of like stress and doubt and wondering if you're doing the right thing and it will keep you from getting stuck. So I think that's. Yeah. And there's reciprocity in it too. When you're in community, it's just like a relationship, right? You. You get and you receive, but you also give. And when you give, you get in return, right? Even if that person's not pouring into you by default of, just think of when you volunteer, right? We volunteer because it's the right thing to do, but it also makes us feel really good. And so being in a community allows you to do the same thing, which also strengthens those neuropathways to make stronger mentally. I think the other piece about community, Erica, and just regarding getting out of isolation, being unstuck, is that communities typically, I won't necessarily say always, but in my experience, they all have a season. Absolutely. I just read a great quote since we're talking about quotes on this episode. And it said, sometimes you have to walk away from friendships that are 30 years old to make room for the friendships that will carry you for the next 30 years. And it was so powerful because we sometimes so tightly cling to the way things were because They are familiar. We know it. We love the familiar. But, if you are going to level up and grow and really chase after all those things these big goals and dreams. Sometimes you have to do that. Absolutely. Totally agree. Yeah, but I'd love to like transition a little bit into your business and into LinkedIn because I'm all about LinkedIn. I'm all over it, but you are the queen. You are. Always doing masterclasses on it. It's a big part of your business. So talk to me about LinkedIn and also connecting with purpose. That is something that you absolutely believe in. Yeah. Thanks for asking. I really have always. Always loved meeting somebody, learning their story, learning who they're trying to meet how they're trying to grow. And then thinking of somebody who I might know that I could introduce them to that either, that could be a mutual benefit. And the connect with purpose piece really is taking a belief that I have always had in real relationships and taking it online through LinkedIn. I think that's the point is whatever, however you decide to use LinkedIn, have a purpose for it. So when I think about LinkedIn and building my network I, and here's where the pendulum can sometimes swing the other way. Cause when people hear sometimes what I share, Okay. About, okay it's not about connecting with every single person. Then the pendulum swings the other way and people say oh, Lindsay, you must only connect with people that you know, right? No, absolutely not. So I have this thing called the who pie W H O the who pie. And what I like to say is when you think about your first degree connections on LinkedIn, About 85 percent of those connections should be people who you authentically know. Erica, you're one of my 85%. If you were to say, Hey, Lindsay I noticed you're connected to fill in the blank. How well do you know them? Would you be willing to facilitate an introduction? There's an 85% Give or take five percentage point chance that I'm going to know that person and be able to facilitate an introduction then you've got about 15 percentage points left. So I always say that, it's cool if 5 percent of your network are friends and family, right? So I have two older sisters who are prosecutors in the D. C. metro area. I'm not gonna do business with them, but they're professionals, and they know people who I might need to meet. So I'm okay connecting with them. And then you've got about 10 percent left, and you say who make up, who makes up that 10%? I'm totally good with 10 percent of your network being people you don't know yet. But you're using LinkedIn as a way to foster, nurture, begin that conversation. Does that make sense? Yeah, a hundred percent. And I'm like, you're going to get me on my soap box here because as the chief people officer, the number of people that pitch me cold, right? They connect with me and immediately try to sell me their HR software. Or their recruiting vendor, and they immediately try to sell me candidates. I get so annoyed by those people, I just want to block them forever. Because I don't know them, and they're just, they don't even know if I have that need. It drives me crazy. It is, it does, it's infuriating. Because, again, these are relationships. Fruitful relationships often aren't transactional. Even if the Actual transaction of the good or service is that, it takes building trust. I'm curious for you, Erika, like, how do you prefer to be Prospected to on LinkedIn? What would be your preferred way to have people engage with you? Yeah, I love it when people engage with me and I can tell, number one, that they've actually looked at my profile. They know that I'm all about gender equity. They know I'm in the tech space, right? They know a few key things about me. And then if they truly want to prospect number one, just start with a normal get to know you email. But then number two, ask me if that would even be something I would be interested in. Because if it's a hard no if you're trying to sell me a software and I just got a new one and I am never going to buy this from you for at least three years. Like we don't need to engage in that conversation anymore. We can continue to get to know each other and serve in other ways, but I don't need you to cold pitch me. Yeah. So yeah, I was just going to say the people who get success and like engage in relationships and then three years down the road, I buy that products are the people who want to know me for me, not me for my chief people officer title. That's right. I think that, and to your point, one thing I also like to encourage professionals who are using LinkedIn is, you mentioned the word, people who are genuinely interested in you. I A really simple way that they can prove that to you over time is by actually engaging with the content that you're posting, right? There's actually a woman's invitation sitting in my inbox right now, and I've noticed, and it's probably been a month and a half, that she has been engaging with my content and commenting on things and I'll comment on something else and then she'll see it because she's following me as she's following my profile. And I'm just starting to like pay attention that she's not in a creepy way. To me, it's been in a very genuine, authentic way. And now she's sent me an invitation. And And she can say, authentically, because I've been paying attention, Hey, I've been following your stuff for a little while, really interesting stuff. I'd really love to connect if you'd be open to that. And guess what? I'm open to connecting with her now. Because she's used LinkedIn as a way to actually foster a relationship instead of just Like you said, going in for the heart cell. So now truth time will tell when we do connect, if she goes in for a hard sell or not. So that's on her and I'm open to seeing what happens. Yeah. And I'm going to share another perspective from that too. Me being like the cold pitcher here. So I do a lot of keynote speaking as well. There are some people in this community who are like, known for their craft. They're the pros of the keynote speaking world. They charge 40, 000 a keynote. They got a bang in business model, right? I don't know all those people personally, they may have millions of followers. There is one woman who I love what she does. I love her work. I have always commented on her LinkedIn posts. Without fail. Every time I see one, I post about it, right? She's never really engaged or responded, which is fine. Guess what? She and I were at the same keynote event gathering community event. And she looked at me and she was like, Oh my gosh, I know you! And I was like, sure do! I'm the creeper on your LinkedIn page! And she was like, no, absolutely not. But, because I had been consistently posting and engaging with her comment, not pitching her, that when I actually saw her in real life, number one, she did know who I was, and number two the connection was instantaneous from there. And now, we're good friends. So That it's a long game. It is not an instant. Let me sell you one product check done. And like you said, yes, that can work out sometimes, but get that long game going. Yeah. I love that. Thanks for sharing that story. Like you said, it takes time. Any other like top tip that for someone who is In the LinkedIn game, they've been doing it, but they're not really seeing the results they want. What would be, like, your next top tip to give them? Oh my gosh. All day, Erika, it's the LinkedIn profile. I was speaking with a an executive recruiter this morning, and she is just spitfire, just incredible rock star. And and it seems like she's doing a lot of the right things. And her profile. isn't where it could be. It's not optimized. It's not what it should be to, because here's, I always say, I can teach you every button to click in any of the LinkedIn premium subscriptions and platforms and make you a freaking ninja. But all of that activity, all of that efficiency, you know what it does? All of that outreach, it turns eyeballs back on your profile. And people are like, oh, my profile, I think it's okay. It's but you don't know because you're not an expert. So if I'm telling you it's not where it could be that's an opportunity, right? And again, it's a choice you get to choose if you want to do something about it, or if you want to. Keep having a mediocre, profile out there. Ultimately, it's this idea that if you have a mediocre footprint in this space called your LinkedIn profile, people are going to assume you offer mediocre service, a mediocre experience, right? A mediocre product. That is how much people are using that as a litmus test. test for what their future experience might be. That's why we have the profile transformer. It's that five step trademark process where we take the guesswork and the heavy lifting off your plate. You don't need to be the LinkedIn expert. You don't need to know every single thing that you could be leveraging, but that's why people like me exist to help you level up. And so it's just, yeah, the profile, did I say enough about it? Cause that's my soapbox. The profile is key. That's what I'm hearing. And I do agree because as somebody who does recruit from time to time, my very first. Stop is not the resume you submitted online. It is your LinkedIn profile. Now what I want to also ask you, I already know the answer, I think, but I'm going to ask it anyway. Let's pretend that I'm a chief people officer and I have no dreams of ever leaving my job. It's amazing. I really don't care about LinkedIn because I've been here for 20 years and I'm going to stay here for the next 20 years. Why do I need to worry about my LinkedIn profile? Yeah, so great question. And ultimately, what I would say, and I'll back into the why, but ultimately, if you don't care, you might want to consider getting off of LinkedIn altogether, because you could actually be hurting. Your reputation and your company and brands reputation and your colleagues. If you are in a C suite position and quite honestly, to me, it's any position. So over the years I've worked with dozens and dozens, hundreds of financial advising practices, and probably, I don't know, 10 years ago, I used to only work with the partners, the leaders, the executives, the producers. And where I had a gap was, Oh my gosh, the rest of their team is actually on LinkedIn too. So we were only helping the top 20%, but the 80 percent rest of the people on the team are all on there. And they look like idiots, and they're not idiots. They're amazing. Professionals who are experts at what they do in their niche on the bench on their team. And so what we realized was like, Oh crap, we need to actually care about the, how the whole team looks because that perspective client isn't just looking at the person they got a voicemail from. Isn't just looking at the person they got an email from. They are looking at. every single person on the team to decide, okay, is this a team that I still want to give my time and money and attention to if it's for recruiting purposes? Is this a team I can see myself working beside and being in the office with, or, working with if you work virtually or remotely? These are the things we have to consider it's incredible. Just like Google loves keywords, so does LinkedIn, and oh, by the way, Google and LinkedIn love each other. Don't you think for one second that your footprint of LinkedIn isn't influencing those around you? And oh, by the way, because again, I've heard it all, I've been doing this so long, Erica, people will say my market isn't on LinkedIn. You know what? That doesn't even matter. Because your LinkedIn profile is publicly visible. If you Google your name, Your LinkedIn profile is going to be the top, if not one of the top search results, and it's publicly visible. So people don't have to have a LinkedIn account to see that profile. Also, I'm dying because that was not the answer I expected. But it was, but it wasn't. I was expecting like, yeah, everybody needs to brand themselves, but you took it even further. Okay. But Lindsay, one question I ask everybody on this show, because I love your story and your evolution and how your background in sales and everything that you did has carried you to where you are now. And if you had to go back in time and give. The Lindsay who had not yet left corporate, not followed her dreams and not created this amazing company. What would that piece of advice be? Oh my gosh, don't take yourself so seriously. Oh my gosh I just it got me far in a lot of ways, but it also totally held me back, I think, again, it goes back to that fear piece of I gotta have it all figured out, and I'm only in my 20s, oh my gosh, who in their 20s knows what they're doing? Who in their 30s, 40s, like we, we are never going to know it all. And that is okay. So being just more comfortable and the, Erica, that's a great question. Let me look into that for you instead of freezing and being like, Oh, I'm a fraud. I don't know what I'm doing. And no wonder they're not going to hire me and buy what I'm selling. Get over yourself, have some more fun. I. Listen I made up for it, outside of work having fun, but I think I just could have had a little bit more fun in my early years of my career. Had I just not taken myself so damn seriously. I love that life is all about having fun. Lindsay, if somebody wanted to work with you, how can they get in touch with you? Yeah. Of course, LinkedIn. And I will say this, here's a little tip. If you are listening and you go to my profile, you're going to see a follow button. I would love for you to follow me. I'd be so honored. And, I'm not necessarily paying attention to that every day. If you want to connect with me, click on the more button. And then send me an invitation and add a note. And tell me that you found me through Erica's. podcast. I had a woman reach out to me probably last month and she put in her personalized note, I heard you on fill in the blanks podcast. I'm like, awesome. I'm going to accept your invitation without even looking at your profile. Let's have a conversation and go from there. Like immediately gave that person credibility. So I would love to connect with you when you add a note and tell me it's from this podcast. If you forget or whatever, all good but just let you know if it's a delayed response, that's why. I am on Instagram. So I'm linkedinlindsey, L I N D S E Y. And then Eric, I'd love to offer a little little perk if you're okay with me sharing it. Yeah, let's do it. Yeah. So we've talked so much about the profile and I shared a bit about the profile transformer. So that's our platinum engagement again, very project based. We, we do all the heavy lifting. So if you go to mcmillianconsulting. com forward slash join there's a little form and you can learn more about the profile transformer in that little form. Again, tell me that you heard yeah. Our episode today and I'm going to extend a 20 percent discount in doing that work together. So we love a discount. Yeah. And I'd love to be able to extend that. So look forward to it. Amazing. Thank you. Thank you for that generous offer for all the listeners. That's amazing. And thank you for your time, Lindsay. I love your story. I love what you're doing and you've given us so many great takeaways. Oh, thanks, Erica. It's been a blast and I hope this was helpful to your listeners. A huge, thank you to Lindsay McMillian steam and for sharing her incredible journey and her insights with us today. Y'all, it's really these kinds of conversations that remind us of the power of resilience of strategic thinking and truly those authentic connections in both our personal and our professional lives. Now if Lindsay story inspired you or spark questions, I'd love to hear from you. Please hit me up on Instagram by sending me a DM or send me a message on LinkedIn and share with me just your thoughts or your questions. And as always, please rate, review and subscribe to the podcast. As you never know, when it just might land in the hands of the person that needs to hear it the most until then, y'all, this is your reminder to stop putting a ceiling on what is possible and start breaking through them.