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Therapists Rising Podcast
Welcome to the Therapists Rising Podcast, where we share real, raw, and behind-the-scenes stories and lessons from Therapists who are thinking outside the traditional clinical box and choosing to do things differently in their careers. I’m your host, Dr. Hayley Kelly, and I myself have made the journey from a very experienced, but burnt out and unhappy, Clinical Therapist - to a successful entrepreneur who runs a business she loves, is thriving financially, and working and living life on her own terms. Join me, and be inspired, as I speak with other Therapists who too are broadening their horizons, and experiencing more abundance, joy, and fulfilment than ever before. Together we will laugh, soak up priceless wisdom and take actionable steps, to help you transition from clinical practice to non-clinical offerings, and diversify and amplify your income - all while honouring your wellbeing and having a work-life balance. If you’re ready to be inspired and take action on your dreams, then you’re in the right place, friend. This is the Therapists Rising Podcast.
Therapists Rising Podcast
Passive Income or Pipe Dream? The Truth About Evergreen vs. Live Courses for Therapists
It starts off sounding perfect.
Create a course once. Let it sell itself. Finally step off the therapy treadmill and wake up to payment notifications instead of a full caseload.
But what no one tells you? Most therapists who try that route end up with a silent checkout page and a whole lot of self-doubt.
If you’ve ever wondered why your course isn’t selling - or whether this whole “passive income” thing is even real for someone like you - this episode is for you.
We’re digging into the truth behind evergreen courses, passive income promises, and why live launches are still the best starting point for most therapists.
You don’t need more funnel jargon. You need real talk about what works, what doesn’t, and how to build something that actually fits your energy, ethics, and capacity.
This isn’t about playing small.
It’s about building smart.
What You’ll Learn in This Episode:
1. Why passive income isn’t as passive as you’ve been led to believe
(Especially for therapists navigating real human needs, not just digital products.)
2. What “evergreen” really means—and where it often falls short
(Clarity over hype. Always.)
3. The hidden pitfalls of evergreening too soon
(Because scaling a leaky offer just makes the leaks louder.)
4. The emotional weight of delivery models—and how they impact your work
(This goes way beyond logistics. It’s about connection, meaning, and nervous system safety.)
5. How to choose a model that fits your current season—not someone else’s strategy
(You’re not behind. You’re building something that lasts.)
This episode is for you if:
- You’re tired of trading time for money and want a smarter way forward
- You’re curious about evergreen but don’t want to screw it up
- You’ve launched before… and it didn’t quite land
- You want to grow, but only in ways that feel sustainable and aligned
- You’re ready for honest business strategy that doesn’t require burning out to succeed
Links & Resources Mentioned:
- Want to create your first profitable online program as a therapist? Check out the Therapists Rising Incubator — the go-to program for building ethical, sustainable, high-impact courses.
- Come hang out or ask follow-up questions on Instagram @dr.hayleykelly
Rate, Review, & Follow on Apple Podcasts
If this episode gave you something to think about, I’d love to hear it. Your reviews help other therapists find the show—and remind me that these honest conversations matter.
Here’s how to support the show:
✔️ Click here, tap to rate with five stars
📝 Write a quick review and share what stuck with you
🔔 Hit Follow so you don’t miss the follow-up episode on how to go evergreen (without frying your nervous system)
Let’s build businesses that work for us—not the other way around.
