Which Metrics Should I Be Tracking?

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

1. Sales Revenue
2. Cost Per Lead
3. Customer Lifetime Value
4. Traffic-to-Lead Ratio
5. Lead-to-Customer Ratio
6. Landing Page Conversion Rates
7. Organic Traffic
8. Social Media Traffic (and Conversion Rates)
9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better?