S1E1 - Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority

Join Stacey Kehoe as she caught up with Kristin Marquet, owner of Creative Development Agency, LLC and FemFounder.co, as they discuss why selling to everyone is the number one mistake you can as an entrepreneur. Kristin also shares tips on how you can do PR without breaking the bank and how she reached her goal of growing a profitable business.

Be sure to tune in now, you don’t want to miss this episode full of great marketing advice.

• What made Kristin switch from being an employee to entrepreneur
• How she scaled her business from 3 clients to 32 clients in under 6 months
• Why it is important to deeply understand your clients
• The crucial role of finding your niche
• Why offering your service to everyone is a dangerous thing to do
• Boosting your Marketing Efforts through PR
• PR Strategies for Small Business Owners
• How being an author can help you position yourself as an expert

Three Attention Grabbers

1. Be the obvious choice. Don't be afraid to niche
2. Stalk journalist
3. Practice what you preach

Resources

Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin Marquet

Publicity Jumpstart: 10 Ways to Get Your Brand Featured in the Press by Michelle Lewis and Kristin Marquet

Contact Kristin Marquet

Kristin Marquet Twitter

Creative Development Agency Instagram

Fem Founder Instagram

Creative Development Agency Website

The Vault Contact Information

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

Transcript

Stacey: 0:33

Today's guest will provide you insight into how you can generate your very own PR coverage with mainstream media. Kristin Marquet is considered one of the most sought after PR experts in North America. She's based in New York City and is the founder of creative development agency, which is an award winning PR and branding agency for luxury brands in the fashion beauty, fitness, and lifestyle industry. Kristin has helped hundreds of businesses to generate media coverage. You only have to google her name to see what she is capable of. She's a guest writer for Entrepreneur magazine, Thrive Global, Huffington Post, Forbes, Inc.Com, NY daily news and the list goes on in 2015, she started fem founder, which hosts tonnes of free advice for startups on how to become prolific online. Kristin is also a two times best selling author with her books, Squash the Competition and Dominate your Marketplace, and more recently Publicity Jumpstart. in this interview she talks about how she started her business and cover some top tips on pitching the media to generate your own free PR coverage. Sound interesting? Let's jump straight in. Hello, Kristin and welcome to the show.

Kristen: 1:45

Thank you so much for having me. I'm so excited to be here.

Stacey: 1:48

I wanted to start off today by having you talk us through your background. Tell us a little bit about yourself.

Kristen: 1:55

Well, you know, I'm based here in New York city. I have had my agency for about 10 years now, which is Creative Development Agency. In 2017 I created a spinoff company which is Fem Founder, which is for more of the startup, that is trying to scale to that first$100,000 to$200,000 mark because a lot of smaller entrepreneurs, throughout the years have come to me and said, you know what Kristen, we want to hire you, but we can't afford to spend five or$10,000 a month. So do you offer one off ad-hoc or a la cart services? And that's how Fem founder came about. But, before I actually started creative development agency back during the financial crisis, my first job out of college was a PR and marketing manager for a law firm, because at that point I was actually thinking about going to law school. I'm lucky I worked in that job because I figured out very quickly that I did not like the law. Plus my husband's an attorney. So as you can imagine, two attorneys living together would get super argumentative. We wouldn't have made the best bedfellows. But anyway, after I had worked for the firm for a year, I decided to leave that position and I had worked as the public relations and corporate communications director for a large management consulting firm for three years. Well actually almost four years. Then the financial crisis hit. And guess what happened? All of our northeast offices got shutdown. I had lost my job and unfortunately at that point I had a decision to make, you know, do I try to find another high level, you know, well, paying job in this really depressed economy or do I start a business and crazy me going against what everybody told me, I did. And you know, I had a couple of freelance clients, you know, when I first started I had three and then within six months I scaled up to about 30 or 32 clients, talk about lack of controlled growth. Things were just absolutely chaotic and insane. But throughout the years have learned how to manage that really, really elusive balance of clients ebbing and flowing, you know, which I think most service providers actually experience. Here we are 10 years later, I'm still trucking along, working with a wide variety of companies and fashion beauty and lifestyle and then through from fem foundry, I worked with a lot of female entrepreneurs that are coaches and speakers and authors and even some e-commerce businesses that are really trying to scale up their revenue.

Stacey: 4:45

I love hearing that story because I feel like it's very common actually. And I relate completely because almost exactly the same thing happened to me. I was working in a business when the recession hit and I had three redundancies that year and I thought, you know, what? I need way more control of my career and my life and what I want to be doing. And that's actually what led me to starting my first business. So I love that story and I feel like, you know, there's many others out there just like us who have also become the accidental entrepreneur is the right word, but have kind of had your back against the wall and then made a decision and I think there are a lot of small business owners out there that don't necessarily make a conscious decision to actually start a business. It sometimes happens by accident. So I think you have a really inspiring story in terms of just going out there doing your thing, see how it works and obviously that's worked out so well for you. So you've just touched on so many things there that I want to dig into a bit more. One of my questions was going to be about why did you decide to start the business? So you've answered that in terms of that happening to you with the recession and redundancies and you made that call. I want to learn a little bit more about the journey. What was that transition like going from you've worked for this big corporate agency for three years and then you went into launching your own business where it can be kind of a lonely process and it can be really challenging because it's like, how do you go and find clients? How do you know they even want what you're selling? Like talk to me a little bit about how you handled that transition...

Kristen: 6:18

It's actually really interesting and I'm sure a lot of entrepreneurs especially that are agency owners are freelancers can attest to making that transition from having a structured paycheque every two weeks and having health benefits and paid vacation and paid time off to virtually having no security and stability whatsoever. So for me, somebody that really, really was averse to taking risks throughout my life. Entrepreneurship was a huge leap of faith and initially things were very unstable and I just felt like my life was in a constant state of flux. It was really, really nerve wrecking. And I would say more often than not I actually hated it. And my husband, being a partner in a law firm, his security was his primary thing and I think that most significant others that have that type of secure job would have really pushed me to do the same. But he was very supportive and no matter what I needed, he was there if I needed him to help me with facebook ads or email marketing or prospecting client proposals or blogging, anything along those lines. He always had my back. So it actually made the transition easier when I scaled up to that 32 client load, I was literally working around the clock and at that point I actually had decided to go back to business school. So, I was at NYU and I was doing a part time executive program and so I was not sleeping or sleeping two hours a night and exhaustion kicked in and you know, a lot of things. My health and all these other things on the periphery really started to suffer. It was really tough. But once I got a grasp of how to delegate, how to hire, how to outsource, and how to just disconnect, things kind of fell into place. In terms of isolation in entrepreneurship, or things being very lonely: The first year it was definitely really, really tough. But then I had met this girl who owns a bridal PR firm and interestingly enough in manhattan she lived one block away from me. Our schedules were very similar and our lifestyles were really similar so she would actually come to my apartment like midday and we would hang out and we would just work on projects. And so I had her and then, you know, I had a bunch of other friends had corporate positions that worked nine to seven or nine to eight, which were, I mean my hours were like seven in the morning till nine at night. I still had those friendships, so at least I always had people around and you know, I had my husband so I wasn't in complete isolation. But fem founder has really kind of taken on a persona of itself. And, you know, we have this community of really awesome business owners and you know, actually more men are starting to join in the community. So it actually makes being a true entrepreneur not that difficult or that lonely. My co-author of publicity jumpstart, interestingly enough, she is based on the west coast. She's based in la. And um, we actually met through I think a Facebook group or it may have even been through one of my old community websites and here we are and you know, I hear that. Yeah, definitely being an entrepreneur can be lonely proposition. But at the end of the day, you know, if you have a community, whether it's online or in person to help support your efforts, it's going to make the process and your journey much more enjoyable. And I kind of wish that I learned that at the outset. You know, I didn't learn that until about a year and half in.

Stacey: 10:37

One thing that I'm really curious to know is how when you first started the business, how did you get from three clients to your 32 clients? How did that happen? What were you doing? Your own sort of marketing? How did that come about?

Kristen: 10:59

That's a really great question and I get that question a lot from a lot of different agency owners and for me I would say the first three months it was primarily referral marketing. So my first round of clients that I signed were really enjoying the results and the relationship we had built so they were referring clients to us. Then beyond that, I started doing a little bit more publicity for the agency and for myself and I even started doing some paid ads and it just kind of escalated from there. And now, after several years of really studying the market and looking at where our strengths are as an agency, I know exactly where my clients are, I know exactly the messaging that we need to convey in order to get their attention and what the funnel process is like to really differentiate yourself because as an agency really are commoditised business, you know, you don't have any intellectual property or proprietary algorithms that you can offer. So it really is about creating a unique story, creating something that is a little bit different from everybody else out there, whether it's your overall marketing approach or it's your messaging platform. But, that's really what it comes down to for us is, you know, we know exactly where are people hanging out, what messages resonate with them and you know, how to filter them or how to funnel them through the entire funnel process.

Stacey: 12:42

Fantastic. Yeah, and I'm glad that you've actually pointed that out because we have a six step process that often we'll go through when we're working with agencies or clients to try to dig into who they're actually trying to connect with, so the first part of that process for us is connect. So, that's really understanding who you are as a business and then also who you're trying to connect with. So how for you in terms of, you know, you've obviously got a really good understanding of the type of demographic that you're going after, where they hang out, where they're spending their time, what they need, probably what their problems are and how you can solve those problems. How do you go about defining that profile for your business? Was it trial and error? Did you go out and do market research? Do you base it on a real client of yours? I'm really curious to understand how you've learned to understand your clients so deeply.

Kristen: 13:37

It's interesting because initially the one thing that I did do, which actually was one of the biggest mess ups in my entrepreneurial journey was in the beginning I tried to cater to everyone so you know, and I said to myself"What the hell am I doing?" So I did an assessment and I looked at what our strengths and weaknesses were, opportunities and threats. So I did a simple, you know, swat and I looked to see who my competitors were serving and essentially how I can serve them better, not for a cheaper price, but offer more value. And after lookIng at the overall ecosphere and our brand positioning critically, I figured out that our strongest contacts and just our overall strengths as a team, an agency lie within fashion beauty, lifestyle, you know, I mean$100 million years ago, you know, I was a fashion model so I grew up in that.

Stacey: 15:02

Yeah, you understand that industry

Kristen: 15:05

I think it just carried through to who I am today and recently I actually became a partner in a boutique modelling agency here in manhattan. So just kind of this thread of fashion is now being woven through my entire professional fabric and it's really interesting. I never thought in a million years that I would be here or working in the industry especially when I was in college because when i graduated from college I was thinking about going to law school, but actually when I first went my intent was biology to be an MD. That's what I was conditioned to be my entire life. My parents were like, you're going to be a doctor and so I went to an engineering school but i soon realised that I don't want to be a doctor or a lawyer. It's kind of interesting to see how your passions and your strengths evolved over the course of a decade or 15 years.

Stacey: 16:15

Yeah, I mean, I think it's interesting to know that you've, you've tested it out a lot in some pretty varied industries. I think it's good to test stuff out though because you obviously haven't been afraid to go and look at science or look at law or whatever, and realise that's not right. and then make a conscious decision to do something else. I think that's really brave and it's something that I can imagine a lot of people get stuck in a position where they feel that they're heading down one direction and then feel that they've got too far to make that pivot and change. You can definitely see where that entrepreneurial spirit comes out, I can see you were just willing to take that risk and try something new, which I think is really cool. I love that you mentioned that after doing your swot analysis that you then decided that you wanted to focus in on the lifestyle of the fashion, which actually it turns out you did have a little bit of background in that too. What would you say to people that are going too broad, that don't have a niche? There are many business owners out there, who want to put their businesses out there to serve anybody, give me your opinion on that...

Kristen: 17:23

It took me a very long time to understand this, but my dad was a very successful entrepreneur business owner before he retired and he would always tell me, you're not coca cola, you're not Pepsi Cola. You don't have$100,000,000 to spend on institutional like marketing and advertising. So as a small business you need to, like you said, and the way to do that is to be the obvious choice in your market. If you are not the obvious choice, you haven't niched down far enough, right? Let's look at the agency world. If somebody owns a small marketing, digital marketing or advertising agency and you're trying to figure out what industry to serve and you're thinking about possibly doing lifestyle, you need to niche that down like two or three more times. So lifestyle could be what aspect? It could be fashion, beauty, health, wellness. So once you figure out what that subcategory is, then I want you to niche down two more times. So if you're going to do fashion. Look at ecommerce. If you don't want to do ecommerce, look at accessories and then from there, niche down even more. Do you want to do mass market or do you want to do luxury? So I mean it really is that simple and I think that a lot of businesses go through that, that really painful exercise of am i too broad or am I going to be too narrow? And if you see people online, searching for certain key word terms. As an SEO expert, you know, if there's a certain number of searches that are done every month on google or another search engine, then you know that that could be a possible viable market.

Stacey: 19:23

Yeah, for sure. I think that's great because I still speak to a lot of businesses who are afraid to narrow it down. They get concerned that they'll miss out on business and don't look at it from the other side, which is you could get all in that market if it's niche enough to, become that go-to business or as you said, be the obvious choice because you deal with that industry so specifically I think is a really good piece of advice. I hope that business owners listening to this actually consider that and decide it shouldn't be a challenging decision, but to make the decision to actually niche down and focus on a really, really small demographic. It's not to say that you'll never broaden that and that you will never worked with anybody else in any other industry. But it does mean that you'll at least attract business to yourself rather than allowing it to go, who knows where I want to talk about. You're very prolific online. Obviously you, you know, you teach PR, you can see, you know we have to do is google your name and you are everywhere. So talk to me a little bit about that. I mean, you're on entrepreneur.com, thrive global, huffington post, forbes, inc. Com. The list goes on. Tell me a little bit about that. How do you get this coverage and, and how do you utilize it in your business as part of your marketing pipeline?

Kristen: 20:41

Great question. So if I am not doing myself or doing any of my businesses any marketing, and if I'm not out there then how are my clients going to trust me to get them out there? So having columns on ink and forbes and entrepreneur and thrive global and being featured in all these different online publications is just a way for me to demonstrate our relationships and our strength areas. Like I said, if you were to google me or one of my businesses and there was just like a twitter handle that popped up, who's going to take me seriously and who's going to trust me? So that's the one thing. The other thing is being in the PR space, pretty much my entire professional life. I've cultivated relationships with journalists at all these different top tier media outlets which makes it easier for me to contribute to these different publications. So that's the first part to your question. The second part is I leveraged the power of the PR that I've generated for myself or for one of my businesses simply through letting potential clients know that I've been featured here, here, here, and here. Here are linKs to an article that I wrote on forbes or inc or here's an interview I did on the huffington post or good day, New York and just really letting people know, you know, we are credible, I am credible. I've been doing this for 15 years. I really know my stuff and if you want to work with us, great. If not, that's fine too, but like I said, I really liked to use publicity to demonstrate what it has done for me, what it can do for my particular clients, and also just letting them know the relationships that we have.

Stacey: 22:38

So, What if I'm a small business owner and I don't have those relationships? What are my options? What am I able to do to try to get myself some publicity?

Kristen: 22:47

Okay, great question. And that's generally the first question that I get from potential clients through fem founder that are looking for PR coaching. The first thing that you want to do is you want to figure out what makes your story newsworthy. Once you figure out what makes your story newsworthy, then you need to figure out where your story can fit. Is it going to fit in New York magazine? Is it going to fit in the sun? Is it going to fit in vogue? Or entrepreneur? Once you have your list of places that your story can possibly fit, then you need to research what editors cover those topics. And once you've figured out that janeSmith@entrepreneur.com is the articles editor or the contributors editor, then you want to read her column and you want to see the types of different stories that she publishes and the different types of contributors or guest contributors that she manages. Once you have a strong sense of what each publication covers that each different editor covers at those different publications, you know the tone and the style of writing. Then you can draft your pitch and you could actually figure out the editor or the journalists contact information on twitter or Linkedin or you can even look on an online mast head to figure out who the right person is. Google is one of the most wonderful PR resources that's free. There's no reason to purchase access to a media database. If you are a small business that's only generating 100 or$200,000 a year, you can find all the resources that you need through conducting a simple google search.

Stacey: 24:42

I'm making assumptions about what small businesses do, but I know for myself that even in the early stages I might just think I'd love to be featured in a website or a magazine and go and find the person's contact information and just go in for a straight pitch. But I love that you've mentioned there that you've got to really put the work in. You really have to understand that editor. You've got to understand what they're interested in featuring. You must find your unique angle and find what's interesting about your business and making sure that you're tailoring your pitch to that particular publication. I think that sounds obvious now that you've said it, but I don't know that many people that would think that when they're first starting out. So that's really good advice. What's the next step for people after that? I always think about law of averages. For example if you reach out to an editor and they didn't respond or if they did respond and said no; What are the law of averages in terms of how many no's would you expect before you get a yes?

Kristen: 25:48

I mean it really is so dependent on the company and the time of year and the angle that you're using. There's no definitive benchmark or average benchmark. I can't tell you how many times I've pitched a client, let's just say 10 different publications over the course of a week and I've gotten two responses and the next week I ended up pitching another client, another 10 publications and you know, I get five responses. You can never tell! The best advice that I can give is expect to get a lot of no's. When you send your first email, wait three or four days, followup. If you still don't hear back two to three days after that, follow up again. And if you don't hear back after the third time, then it's to leave it. And then maybe you can pitch another journalist or editor at the same publication with a different angle, but you don't want to pitch the entire newsroom at once because that's a sure way to annoy them.

Stacey: 27:00

I mean, I imagine they're getting thousands of pitches a day that, it's not necessarily something you should take offence to if they're not interested in your story, but it's also that you don't want to be that annoying, nagging person that's coming off a little desperate with the volume of people chasing them up. So I want to talk about your books because you are now a published author or two times published author and I'm really curious to know, how that process has been for you, but then also how do you leverage that? What does that do for your credibility, your authority? Does it generate you business? What's the big motivation behind publishing a book?

Kristen: 27:43

So the first book"Squash your Competition, Dominate your Marketplace" actually came out in 2015. My motivation for writing that was to give small business owners pretty much just a very condensed version of how to start the PR process, give them some templates that they can use to start it essentially without hiring a pr person or hiring an agency. That book actually did really well. You know, it hit number one the first two weeks it was released in the different categories, you know, I sold several thousand copies so that was cool. I actually was pitching this beauty client back in 2015. Big account, you know, is actually still with the agency and I would say it's probably like$100 million a year company based in California and that book that I had written and published actually sealed the deal for them to sign with us over all the other agencies that they were interviewing.

Stacey: 28:49

Amazing. So it gave you that point of difference in level of credibility I suppose.

Kristen: 28:57

I was able to use that same credibility to secure speaking engagements and guest lecturing at NYU and that type of thing. The most recent book that Michelle and I wrote, that actually just came out two weeks ago, two and a half weeks ago, with that book we offered it for free for the first 24 hours and we got thousands of downloads. I can't even begin to tell you how wonderful that was and all of our entrepreneur friends shared it, it was just a really great thing. In terms of this particular book, for me, I've actually landed two speaking engagements because of it and the week that the book came out I did dozens of interviews, a tv spot and Michelle even leveraged the best-selling title to get a ted talk here in New York.

: 30:01

So you can use the book as a way to book more clients. You get speaking engagements, do television segments, but it really comes down to making sure that you have a really nice presentation and that you're actually out there letting the world know that you've written this great book. And the other thing is that it doesn't have to be 100 percent grammatically correct, but it needs to give the reader a blueprint or it needs to provide value and that's essentially what"publicity jumpstart" does and it took us four months to write that thing.

Stacey: 30:48

I love that. Yeah. So the book"publicity jumpstart" is brilliant. I downloaded a copy for myself obviously when I did, I received your email as it came out. I think that's incredible. It's only been out for two weeks at this point and to have gotten that amount of coverage I think is amazing. The reason I bring that up, I've actually just written a book myself. We're probably about 12 weeks in, just going through a second edit at the minute, so I'm a little while away, but it's one of those things that I do speak to a lot of small business owners or entrepreneurs who think about writing a book and it's a lot of work trying to decide. It's one of those things that you don't get credit for 99 percent of the work, right? You have to complete the entire project. You have to write the book, get it edited, get it published. Until it's out there in the world. It doesn't do anything for you. So I know for myself, like I've thought about it for years and I've never really done anything about it. And then earlier this year, it's just one of my goals for this year and I get it. I spent like a good three or four months writing it and now it's been another three months of beta readers and editing and all that kind of stuff. And we're still probably 12 weeks away from publication. So that's a big commitment and there's a lot of hours and a lot of work. Obviously we don't see the benefit of that at all yet. So it's really, really nice to hear that there's potential sense of what we're able to do with it. I really wanted to get your insight in that because I know that there are a lot of people within our audience who are thinking about writing a book or in the middle of writing a book. So that's great to hear and can give them a little bit of encouragement that it can go somewhere and if you know how to leverage it well. I'm pleased.

: 32:39

So just before we kind of wrap up, can we let everybody knows that of how they can get in contact with you and learn a little bit more about what you do, do you have any kind of final comments or pieces of advice that you could give to either startup businesses or some of those smaller businesses who are in that position where maybe they don't have the budget just yet to work with an agency... What kind of things could people be doing now right from the beginning to ensure they're setting themselves up to try to get the best media coverage or publicity for their businesses?

Kristen: 33:13

Yeah. So you want to make sure that you have your website and your social media portals in place. You want to make sure that everything is aesthetically pleasing. The brand is cohesive. You want to have, your professional photos taken so that you can put them on your website and you have them on your social media. The second part is, once you have the brand online solidified, then you can start to look into the PR side of things, but in order to do that you need to know what makes your story different and you also need to essentially think about what you're going to do for an editor or journalist? How are you going to make his or her life easier, his or her job easier? You know, it's not about you. Nobody cares. It's about the value that you can deliver to that media professionals audience and it's really that simple. You know, you want to make sure that you have your random place, your photos in place, your social media portals, up to snuff. You have a cohesive look, you know you have your messaging points tight and then once you've done that groundwork, then you can start to build out the infrastructure for your PR campaign.

Stacey: 34:35

So when can we learn more about this? how can we connect with you? How can we get involved and learn a little bit more about what you do? Talk me through the best ways for our audience to get in touch with you...

Kristen: 34:46

Creative development agencies tend to work with bigger brands that are looking to scale so we actually work with more like mid size businesses through the agency, whereas fem founder, we work with smaller businesses, whether it's somebody that is trying to start a side hustle, you know, and only has$200,000 to spend on startup costs to everybody that is, you know, looking to scale to that million dollar mark. But um, yeah, fem founders definitely the smaller solo entrepreneur target audience.

Stacey: 35:25

Fantastic. That's great. We'll link to all of that in our show notes and we'll also link to all of your social media profiles too, is that people can check you out online and see what you're doing, give you a little google and check out all the work that we've been talking because it really is quite impressive. So thank you so much kristen. It's been really good to learn a little bit more about your story, to learn about how you got started and how you're helping businesses to achieve the best brand image for them alive and keeping in that publicity. I think that's fantastic and I can't wait to get to the end of your book because I'm about halfway through at the moment, so I need to keep going with that. So yeah. Thank you so much for being here today. We really do appreciate having you here and sharing your advice.

Kristen: 36:03

Thank you so much for having me. This was a lot of fun.

Stacey: 36:10

How fantastic were those insights from Kristin? Here are my top three attention grabbers from this episode. Attention grabber, number one, be the obvious choice. I thought that was a marketing genius. Don't be afraid to niche. Go in and zone in on exactly the type of industry that you'd love to work with. By niching into something really, really specific, you could actually become the go-to business in your industry. You become the obvious choice. You won't get lost in a sea of competition because there's nothing that helps you to stand out from the crowd. By niching, you will become the obvious choice. Genius. Attention grabber number two: stalk journalists. We all love a little bit of online stalking, so why not put it to good use and let it help our businesses. Figure out which publications you'd like to be featured in. Have a look at the journalists, the editors, the writers that contribute to that source, read their work, understand the angles they like to take with a story so that you can put together a pitch to try to get yourself into that publication or to be interviewed by a reporter. Really, really good advice. Stalk journalists. Attention grabber number three: practice what you preach seems so obvious, but kristen has loads of her own PR coverage. She clearly knows his stuff. When you do a search for her online, you see her across all of these huge publications. You know that if you were going to hire her, that she actually knows what she's doing, so practice what you preach. If there's something that you're delivering in your business, make sure that you do it yourself and that you're using your products or practicing the services that you're actually providing it, build your authority, it builds your credibility, and actually just makes you far more likely to actually generate that business. That's it for this episode. Don't forget to check out Kristen online and head over to fem founder to download her free five simple secrets to landing top tier media coverage. I look forward to you joining me next time, we'll be meeting another business owner who will unlock their vote of marketing knowledge and provide us access to the secrets to success in their business.