Building a Business That Works: Marketing, Growth, and Real-World Strategy Artwork

UCWV Innovation Scholar Podcast

Join the University of Charleston's (WV) Innovation Scholars as they host a new guest on each episode to talk about the different aspects of innovation that affect our world.

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UCWV Innovation Scholar Podcast

Building a Business That Works: Marketing, Growth, and Real-World Strategy

March 30, 2026 • UCWV Innovation Scholars

0:00 | 16:18

What does it actually take to build and grow a successful business?

In this episode of the Innovation Scholars Podcast, Kaylee Anderson sits down with Chris Wallace, marketing expert, business owner, and member of the first cohort of UC’s Business Accelerator Program. From launching his own company to leading a full-service digital marketing agency, Chris shares real-world insights on branding, scaling a business, and solving problems for clients. A practical conversation about entrepreneurship, leadership, and turning ideas into impact.

Connect with the Innovation Scholars on the web and on social media!

Website: https://www.ucwv.edu/innovation/center/innovation-scholars/

Facebook: https://www.facebook.com/UCInnovationScholars

LinkedIn: https://www.linkedin.com/company/university-of-charleston-innovation-scholars/

Instagram: @ucwv_innovation