Are You Struggling To Make An Income In Your Business With Chronic Illness

Discover how to start making an income in your business while living with chronic illness, whether you are just starting out or are in a client drought. 

Here's what you'll walk away with:

1. Why You're Not Making an income in your business right now! I'll highlight the actions you think are supposed to help you but aren't and the crucial need for mindset shifts in order to start making an income.
2. "Power of One" Framework: Simplicity-Focused Approach: Learn  My "power of one" framework tailored for entrepreneurs managing chronic illnesses, that will help you start making an income. 
3. Discover what could be holding you back from implementing a simplified approach in your business and life with chronic illness. You'll learn how to align business practices with health demands, emphasizing thriving rather than just surviving.

Transcript

Nikita Williams: 0:00

Hello, welcome to Crafted to Thrive for Entrepreneurs Living with Chronic Illness. I'm your host, nikita, who is here to help you grow a business living with chronic illness. In this episode, we are going to answer the question, or the thought, if you will. I'm currently not making any income at all. I'm struggling to make an income. What do I do?

Nikita Williams: 0:24

Welcome to Crafted to Thrive, the globally ranked podcast for entrepreneurs living with chronic illness. I'm your host, Nikita Williams, and after being diagnosed with multiple chronic illnesses myself, I figured out the surprisingly simple missing links to growing a profitable business without compromising my health. Since then, I've helped dozens of women just like you learn how to do the same. If you're ready to own your story and create a thriving business that aligns with your health and well-being, you're in the right place. Together, we're shifting the narrative of what's possible for entrepreneurs with chronic illness. This is Crafted to Thrive.

Nikita Williams: 1:18

There are three things you can do as a chronic illness warrior who is growing a business to make an income. These things are so powerful. Before I get into the things the three things that you gotta do in order to help your business to make an income I want to talk to you in the context of why you might not be making an income right now. Some of you are just starting out. Some of you have just started a business. You're thinking about starting a business. You have a social media account Most of you do. You put up a website and you haven't signed your first client. For some of you, you might be in what we call a client drought, where you haven't signed a client, you haven't had a sales call, you haven't had a discovery call, whatever the case may be, or you feel like you've kind of plateaued on having new people in your audience. Therefore, you don't have any new income coming in, meaning new clients. You're struggling to make an income. All while this is happening, you're living with the aspects of what it is to be a chronic illness warrior. You have doctor's appointments, you have public floor therapist appointments. You have physical therapy appointments. You have therapy. You have doctor's appointments to deal with this specialist and endocrinologists, the neurologists, the herbologists, the functional medicine doctor All of these different things are all of the things that are also going on in your life. The feeling and the reality of not making income in your business at all is triple-double heighten in your thoughts about not having signed a client, not having any income coming into your business. What this is causing you to do now is try everything and do everything and see what strategy needs to work for you, what thing platform you need to be on. You're probably tweaking that Instagram or LinkedIn or TikTok profile over and over again. You are almost hyper-focused. We might be hypersensitive to pain in different situations. You are hyper-focused on the things that, I'm going to be honest, don't really matter that much and aren't the reason why you aren't booking a client. Okay, I don't need to laugh. I'm laughing only because I am like this is literally me. This is literally me.

Nikita Williams: 3:51

All the way up into today, I have had so many times in my business where, oh my gosh, I'm freaking out. I haven't signed a new client recently, in the last month, it could be the last two months or something like that and I'm freaking out and I am having a nervous breakdown of you. Well, because I'm like I need to make money. Even though I have clients, even though I'm having revenue come in from clients that are current clients or other opportunities for me to make money in my business as a residual thing, I'm not signing brand new clients. I can easily see myself and I laugh at myself every time I think about this when I talk to my clients, they think they're the only ones who are experiencing this. I'm like no, I experienced this too, where I start hyper-focusing on the things that I know In reality. I know don't matter, I'm just trying to help you out. You don't have to fix this, but it is something to be aware of, to know what cycle you're in, because only when you're aware of this can you start to pivot your actions so that you can start doing the things that will bring you an income. And it's only a simple thing you have to do, or the thought you have to shift in thinking about, which I will share with you in just a moment. But I want to continue sharing with you the things that you're probably doing. In case you think I'm not doing that, I'm fine, I'm doing everything that I'm supposed to do to bring in clients. Telling you, all these little things that we tend to focus our attention and time on aren't necessarily the things that bring us the clients. So just listen through with me.

Nikita Williams: 5:31

1. You are probably on your social media platforms tweaking every little profile there is in your link tree and your website and the colors and the words and all of those different kind of things and you're like I got to get this right. Okay, if that's you, I'm raising my hand. That has been me. I have had my coaches coach me like stop doing that. You can stop. That's not the reason why you haven't and you're not having any income in coming into your business. It's not that Okay.

Nikita Williams: 6:04

You probably have been either investing in small little courses for doing different things so you might have invested in free freebies, free master courses, challenges, yada, yada, yada all those different things and you haven't actually done those challenges.

Nikita Williams: 6:23

You haven't actually looked at all of those things because you've kind of horned collecting all of them. You also might be if you're a client of another coach, if you're working with a coach, or even if you're one of my clients and you are, you're working with me and you are still looking at everyone else's things that they're doing strategy wise, you're still taking in information from other people, you're still like investing in other courses, all of these different things, and you're thinking that's the reason why. It's because you haven't found the it. You haven't found that magic bullet to bring in your first client. So you are doubling in every little thing, you're pulling every little thing and you're wondering why you are not bringing in an income. And here's the reason why you have forgotten the power of one. You have forgotten the power of one person, one craft, one skill. You have forgotten the power of that.

Nikita Williams: 7:25

Now how do I know this? Well, I think about this in the context of living with chronic illness. Some of you may or may not have known my story you might be the first episode you've ever listened to, but part of my journey back in the day, like back in the day like we're in oh my gosh, miama has been married for 15 and a half years. So I always have to like mark it between our marriage. I'm thinking, okay, we're at 15 years. So if I go back to like where we were living in Florida, let's say about eight years, like eight-ish years ago, let's say eight years ago when I was trying to figure out all the things that was going on in my health, I was very similar to this kind of mindset in my life when it came to my health of like I need to try everything and do it all and just figure it out. I just need to figure it out. I need to find the one thing. And the only way I'm going to find the one thing is if I just try and consume and do all of the things. So I was trying to do all the green diets. I was trying to do all of the exercise things For me from a financial like business thing. I was like learning all of the different knacks and tools of the world when it comes to marketing and sales, and I was like taking all of the medications that the doctors recommended because I was just trying to solve the problem of not feeling and being in pain. And all of that so much so that I had gotten to a point and this is the high I want to give you that I was completely numb of what my body really felt like not trying to do all of these things and I was completely disconnected with what I really wanted to do and who I was really wanting to do it for, because I was so focused on trying to get this thing right of bringing more income or making income in my business, getting a new client I was just trying all of the things that I completely lost myself. I lost my skill, I lost my talent. I just kind of was like we got to make it work. I lost my voice. I lost my identity as who I am as a person, and who and what and why I was here for right, and I was stuck also in the comparison shame spiral.

Nikita Williams: 9:43

I was looking at other chronic illness warriors who have businesses and seeing how like they were blowing up, I was looking at the fact like I'm. At the time I pretty much was. I was the only woman of color doing what I was doing and I couldn't see another person who was, and I was like what do I need to look like to like, attract clients? Also, when I was looking for resources and things like that as far as my health, and all the advice I would see was from other people who didn't look like me. So I felt like, okay, well, there's something wrong with me physically and how I look as well. So maybe that's part of the reason why I'm not getting the answers.

Nikita Williams: 10:19

So I started trying to be other things, trying to like, put on and wear different masks that really weren't authentic to me, until one day it all came crumbling down and I was like I'm done. I don't know who I am, I don't know what I'm doing. I tell my doctors I'm stopping all of the medications because when you ask me where do I feel pain, I can't tell you because it feels so overwhelming. And if you try to ask me what this medication does and what that thing and that resource I needed to do, I couldn't tell you because it was too much. So I want you to think about where are you in your life right now, in your business where you're have a problem? Right, you haven't. You're struggling to make an income. You have no income from this business that you want to start, but yet you have been trying all of these things. Have you lost your purpose and your mission and who you are and trying to figure out how to make an income? Is it time to stop signing up for all the things, trying to learn and be a skillful master and every single skill? Is it time to stop that and really get back connected with what am I good at? What am I? What are my strengths? What is my unique story? For those of you who have a health situation like what does my body actually feel? Like not on this stuff. I'm not recommending you get off stuff if you don't need to.

Nikita Williams: 11:50

For me, it worked. I got off of everything because I literally was like mad, like literally mad of like. Not knowing how my body felt. I felt so completely numb. I could not describe any type of pain or discomfort because it just felt so numbing. Even though the pain was there, I was in pain. I was still in discomfort, I still did not know and didn't I have. I still didn't feel good, even with all of these things. And yet I was still saying yes to all of these other recommendations of doing things. But I couldn't answer a simple question with like on a scale of one to ten, where do you feel this? And I couldn't tell them, I couldn't feel to tell them, I couldn't describe the words right.

Nikita Williams: 12:36

So, when you think about your business and you think about your approach to starting so if you're just starting a business, I get it. It is so easy to go down the rabbit hole of Google, google, of Google and YouTube University and Instagram University and Facebook University and Facebook groups to find why you quote unquote aren't doing something right or why you need to be doing something more. Whatever the case may be right, what? You're trying? It all. You're trying to do it all. Okay, you're trying to learn to become a skillful master at all of these different techniques while living with multiple chronic illnesses and other life things happening. Okay, how's that working for you? This is another reason why you might be struggling to make an income, okay.

Nikita Williams: 13:31

So, if all of these things are happening, I want to give you a simple answer to how to solve it, and it's what I coined as a framework that I call the power of one, and it's very simple and it's very simple One. You need to close and shut down a lot of this noise, a lot of the noise, a lot of other people's thoughts, a lot of other people's strategies. Shut it out. Decide on the one thing when you are shut it down and you can kind of feel and hear yourself and kind of lean into your strengths and identify what those are, it is now time to decide on one thing one strategy, one offer and the reason why you do what you're doing and who you want to do it for. And when I say who, I know we are in a world where we don't market most of us don't market anymore just based on demographics. We market based on psychology. We market based on similar challenges, similar things that are not necessarily challenges, but things that we agree on or lie on, so our values.

Nikita Williams: 14:46

There's lots of different ways of marketing, but who do you want to help? Who, what group or community or what mission or value are you wanting to attract when it comes to your marketing? Decide on the one area, right. So if you are a, I'm gonna just think of a couple of different ideas. So if you are a woman living with, let's say, endometriosis, maybe you want to be a coach for women with endometriosis. If you are a creative person, maybe you are an artist and you want to work with couples who are getting married right and you want to provide a service specifically for them. Maybe this is couples who are doing small weddings they call them nuptials or intimate nuptials or elopements or whatever. Maybe you're a holistic nutritionist or an aromatherapist, like myself, and you're wanting to support a specific group of people like I do, like I want to help women who live with multiple chronic illnesses. You're who, the one who, okay, and when I say the one who, the one group of who and what do you already feel capable and confident in doing? Is it writing? Is it speaking? Is it community, like? Do you do great in networking events, online or offline? Pick one of those three things, okay, and then lean into those one things.

Nikita Williams: 16:26

So the way I did this for myself is literally the way I got my first client and started creating a bit more consistent income into my business when I was struggling and not making an income. When I was transitioning from my digital marketing to my coaching business, which was going from done for you services to coaching services, I started to focus on what I was really good at because at the time I was recovering from my surgery for my hysterectomy for my endometriosis and I knew I was great at talking to people. I love talking to people. I love hearing their stories. I love asking questions. All my clients will tell you, I love, I love asking questions. I love asking for clarification. I love for asking the right questions to help you see something that you didn't already see. I just love it. It's fascinating to me. So that was my one thing. I love that.

Nikita Williams: 17:28

That's also something that I did really well and when it came in outside of my business, like in my volunteer work, that I did that I was really good at just having conversations and engaging and asking good questions to get to people's heart of a matter. That was my sweet spot, my superpower, my number one skill that I already had, that I've already finessed over 30-something years. That was a skill that I had, that I continue to grow, but that was a skill that was a strength of mine, even in my chronic illness world right. Even my doctors would get annoyed with me because I would ask so many specific questions, I would do so much research. That was my thing being able to solo, thinking into one person, one place or one idea and dig deep right. And so I took that to at the time.

Nikita Williams: 18:24

I thought was a blog Now because, if you all listen to me, often I'm not a blogger, I don't like to write. So I tried video recording, just connecting with people one to one, from bed while recovering from a surgery, while living in pain with a no-metriosis and fibromyalgia. All of that did that. That was the one thing I did. I focused on connecting with one person. How did I do that? I went to the Instagram streets. I started connecting with one person and in a caption on a page, on a group of something on Instagram, and I connected with that one person several times over a course of time. Okay, and then I invited that one person because I was intrigued by them. I loved their work, I loved who they were, and I asked them if they would be willing to come and interview so I can ask them more about their business, so that they can tell me more about them and how I can get their name out to the world. And that's how my podcast started.

Nikita Williams: 19:30

That one thing the power of one one conversation. The power of my one strength. I have many strengths and you do too, even though you might not think so. You have so many skills as a chronic illness warrior, but pick one that leads to your business, that supports you and your business, and it will help you stop struggling to make an income. So that one thing led to me having multiple like, having several one-on-one conversations with people from my podcast led to my first three clients that I had for my coaching business, and then it grew from there.

Nikita Williams: 20:08

So if you're just starting a business and you are frustrated and you've been doing quote-unquote, all of the things, this is really what I want you to think about how can you become visible in a crowd of one? I'm going to say that again. How can you become visible in a crowd of one? You have to reach out, you have to connect with people and you have to connect with a person. So for some of you, getting on a video call is not your jazz. Maybe not even on a phone call is not your jazz. Maybe it is writing, maybe it is reaching out and connecting with someone Maybe it's a text message, maybe it's a phone call, maybe it's an email. You have to become visible because people don't know who we are. People know we exist. People don't know what we do.

Nikita Williams: 21:00

The other thing that I want to help you to do is start collaborating with other people one to one. We're in a digital world. If you have the capacity and spoons to connect with someone on IG live, facebook live If it's not even in a live setting, maybe you want to swap podcast episodes or swap blog posts to guest blogging, do a collaboration. This is again harnessing your power of one skill, the thing that's your strength and connecting with that one group or that one person you want to serve and help Okay, and then offer value, solve problems, connect and share with that person.

Nikita Williams: 21:45

Give, and it's hard and it's so hard and I get it as chronic and less warriors. We often want to kind of hide in the shadows because we have so many thoughts, right, we have so many thoughts about being seen or being perceived as lazy and all of these different things. But my question is do you want those limiting beliefs and those false perceptions of other people to stop you from creating the life that you want? Right, and this applies to all of you who have been in business for a while. Maybe you have you're in a client drought, right? Maybe you're in a client drought. You haven't signed a client in a while.

Nikita Williams: 22:28

Where can you take what I'm talking about? The power of one and two? Going back to the basics Go back to those clients you first talked to. Go back to that one person who said yes to you by booking a call but maybe flaked. Maybe it is it's a follow up conversation with someone who was interested but it never got back to you. Maybe it's clients that had wonderful wins and you want to connect back and reach out to them, just to connect, not to try to give them, to be your client, just to serve them. Right.

Nikita Williams: 23:01

The power of one to one conversations we forget this and I share this because, literally, it was one phone call that changed my life and it was a friend who reached out to share with me something that was going to be helpful, that she was doing in her life just to catch up, and it led me to having so many more resources and tools to live with my chronic illness and to have much more control and power of tools around dealing with my flare ups and things to heal so many traumas that I didn't realize that were there. And it was one person in one conversation, and it continues to happen. I've connected with so many people one to one on Instagram or at events that have done online or in groups, and it's those one to one conversations that always make the difference. It's not the thousands of likes on a post, it's not the thousands of downloads on the post. It's the one person that decides to make a decision, to reach out and connect with you, or you connecting to a person. So this is just going back to focus on the power of one.

Nikita Williams: 24:10

If you're struggling to make an income and you're doing all of the things, simplify, go back to the basics, go back to the things that are your strength. Go back to that one strength, that superpower strength that you have. Okay, that ability to connect, that ability to be intuitive, that ability to be creative, that ability to solve a problem. Be, matthew, whatever your thing is. That's the one thing you go back and focus on and serve and give it to others. That one thing, the power of one y'all. That's how you stop struggling, not making an income. That's how you start making an income by focusing on the one, by truly believing in the power of focusing on the one thing, the one person, the one strength. Okay, so I hope this helps you.

Nikita Williams: 25:00

Many of my clients have found this very helpful. It helps remove a lot of overwhelm. It helps up you know, triggering flare ups from the stress of like. I need to try and learn to be an expert in all these things and it needs to be all these other things. You don't need that.

Nikita Williams: 25:15

Okay, and in our next episode, we're going to talk about overcoming perceptions and the thought of like pushing through. So if you've ever felt that you have been labeled or have this perceived, perceived label put on you, that you're lazy because you live with chronic illness, or that you feel like you have to prove that you can do hard work, which might be also a reason why you're trying to do all of the things and still not making an income. But our next episode, where we will be talking to Cheryl Crow of arthritis life with Cheryl and we're going to be talking about how she helps people with arthritis thrive and she's going to be sharing some tips and tools on how to be in more acceptance when it comes to live with a chronic illness, and we talked about how this acceptance can help you grow and your life and in your business. So stay tuned.

Nikita Williams: 26:14

That's a wrap, y'all. Thanks for tuning in to Crafted to Thrive, the podcast that helps entrepreneurs with chronic illness to thrive and build a holistic business and life. Check out our website at Crafted to Thrivecom for this episode show notes and all the gifts and goodies. Connect with me on Instagram at thrive with Nikita for more tips and behind the scenes and more. Tag me to share what you loved about this episode and I'll feature you on an upcoming episode. So until next time, remember, yes, you are crafted to thrive.