Summary:
- Ben shares how Octane thought about early traction channels and platform partners when launching their business.  Specifically their partnership with Shopify.
- He discusses the process he went through in writing and authoring his book, "Captivology".
- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.
- How Ben got Rick Ross and DJ Khaled's attention.