The Bridge
Building a big business in cannabis with Roger Obando, Co founder and CTO of Baker
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The Bridge
Building a big business in cannabis with Roger Obando, Co founder and CTO of Baker
Jan 13, 2023 Season 1 Episode 46

Roger Obando, CTO at Loyalsnap and Co founder of Baker Technologies (acquired by TILT Holdings), joins the show to talk about

  • The evolution of the cannabis space, customer segmentation in weed, and the customer profile of the Chardonnay mom!
  • Roger and team's experience raising capital for Baker, and his experience authoring his book, "The Highest Common Denominator", 
  • The differences of being a CTO that takes a company from 0 to 1 and a CTO that takes a company from 1 to 100 (and beyond).
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