Esther Has A Podcast

Esther Garnick is a former PR agency owner turned Brand Consultant, and now… Esther Has A Podcast. EHAP is your route behind the PR curtain with inspiring brand founders, entrepreneurs, experts, and business leaders. On this show, guests are encouraged to burn their carefully crafted talking points and dish on their REAL experiences instead. Think: Reality VS Instagram. We’re here to unpack the (real) journey, share practical advice, and have a good time.

“Tell me the truth... no one is listening."

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Esther Has A Podcast

Roots CEO, Meghan Roach: The future of an iconic brand & the "shift back to emotional connectivity."

January 12, 2024 • Esther Garnick • Season 2 • Episode 7

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We don't throw the word "icon " around loosely, but when the Roots Tuff fits...

This conversation with Meghan Roach, CEO of Canada's foremost treasured heritage brand, and international success story (Roots) is a glimpse into her genuine passion for the future of the company. With the iconic lifestyle brand now in its milestone 50th year, Meghan discusses:

Her journey from private equity to the Roots C-suite
The humble beginnings of Roots and how it morphed into the company it is today
Strategic moves to engage a new audience
The impact of emotional connectivity
Opportunities for growth in Canada and major markets abroad
Importance of authenticity over any performative marketing

Plus, her role in all of this.

Note: whoopsie - Minor correction to flag . Roots did 1M in sales by 1974 (not in their first operational week). Still major if you ask us. Enjoy the episode!

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