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Esther Has A Podcast
Esther Garnick is a former PR agency owner turned Brand Consultant, and now… Esther Has A Podcast. EHAP is your route behind the PR curtain with inspiring brand founders, entrepreneurs, experts, and business leaders. On this show, guests are encouraged to burn their carefully crafted talking points and dish on their REAL experiences instead. Think: Reality VS Instagram. We’re here to unpack the (real) journey, share practical advice, and have a good time.
“Tell me the truth... no one is listening."
Esther Has A Podcast
Sam Diamond, Founder of Bird & Be: "Career Transition Mountain" & Changing the Face of Fertility Care
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Esther Garnick
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Season 2
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Episode 13
I sat down with one of my toughest former business rivals in the PR game to talk about her total career overhaul and the brand she's built: Bird & Be.
After more than a decade of growing a successful PR business with high profile clients, Sam's experience with PCOS and pregnancy loss took her down a new path, on a mission to make big changes to consumer fertility care.
In less than four years, Bird & Be has made a huge impact in the fertility space with science-backed customized supplements, at-home testing kits, and expert led educational content.
In this episode, we dive into:
- Tackling "career transition mountain"
- The advantage of having built a business before
- Bringing expertise in where she needed it (i.e. medical, manufacturing, fundraising)
- REJECTION, redirection, and learning to speak VC language
- The BIG YES that opened every next door #womensupportingwomen
- The process of product development for supplements and at-home kits
- Soft launching, testing and "turning the taps on" at the right time
- The brand's approach to combatting misinformation on the internet
-Learnings that come with maturation and a second phase career
plus so much more.
After more than a decade of growing a successful PR business with high profile clients, Sam's experience with PCOS and pregnancy loss took her down a new path, on a mission to make big changes to consumer fertility care.
In less than four years, Bird & Be has made a huge impact in the fertility space with science-backed customized supplements, at-home testing kits, and expert led educational content.
In this episode, we dive into:
- Tackling "career transition mountain"
- The advantage of having built a business before
- Bringing expertise in where she needed it (i.e. medical, manufacturing, fundraising)
- REJECTION, redirection, and learning to speak VC language
- The BIG YES that opened every next door #womensupportingwomen
- The process of product development for supplements and at-home kits
- Soft launching, testing and "turning the taps on" at the right time
- The brand's approach to combatting misinformation on the internet
-Learnings that come with maturation and a second phase career
plus so much more.
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