Why is it so important to develop a brand strategy?

A strong brand is critical for building connections with your customers. A successful brand strategy can help improve loyalty, drive brand awareness, create repeat customers, and inspire word-of-mouth marketing and referrals.

Jordan Kentris is joining me in this episode to teach you how to create a brand strategy for the wedding business you want. If you’re having a hard time nailing down your brand, or you feel like you’ve outgrown your brand but you’re not sure how to update it, this episode is packed with the information you need. 

Jordan Kentris is the founder and owner of the boutique design firm A Good Day, which was created to serve planners and their eclectic couples with one-of-a-kind stationery that establishes a unique brand for each event. An innovator in the industry, he was recognized by BizBash as one of the Most Innovative People in 2020 and was a finalist for the NACE One Awards Innovator of the Year.

Topics covered in this episode include:

• What a brand strategy is 
• The pieces that go into building a brand 
• How to assess what is and isn’t working in your branding 

Updating your brand doesn’t have to be a huge, week-long project. Tune in to learn some of the small things you can do right now to start getting your brand more in line with your vision and attracting the clients you’re looking for. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness/!

Resources Mentioned:

Visit Jordan’s Website: https://www.agooddayinc.com

Follow @agooddayinc on Instagram: https://www.instagram.com/agooddayinc 

Show notes available at jentaylorconsulting.com/episode51