Do you feel like marketing is holding you back from really growing your business?

In this episode, I’m sharing why you should focus more on visibility, and the processes and strategies you can use to help your business stand out. 

So if you’ve been having a hard time with marketing yourself or your business, tune in for how to shift your mindset to visibility and what you can do to reach more people. 

Topics covered in this episode include:

• Shifting your mindset from marketing to visibility
• Expanding your network both inside and outside of your industry
• Showing up more on social media (even if you don’t like to)

Tune in to learn how you can more easily get your business in front of more people!

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

https://jentaylorconsulting.com/free-business-audit/

Show notes available at: 

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Have you examined your client experience from the client’s perspective lately?

In this episode, I’m sharing how to optimize your client experience by examining your offer, the tech side of your business, and, of course, the process of working with clients.

Your client experience determines how satisfied your clients are with your work, which can influence your chances of winning more clients and growing your business in the future.  It begins before you even start working with them, so it’s important to ensure your workflows are clear and efficient. 

I’m sharing ideas and questions to ask yourself that will help you pinpoint where to make changes for improvement. If you’re looking for specific ways to improve your client experience, this episode is for you!

Topics covered in this episode include:

• How to determine your main offer
• Questions to ask yourself when crafting your client experience
• Why tech workflows make everything easier

Tune in for an overview of how to craft an optimized client experience!

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned: www.jentaylorconsulting.com

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

If I asked you what your business operations look like, would you have an answer for me? 

In this episode of Design Your Business, I’m guiding you through the process of setting up your business operations so that your business can function and thrive.

Without operations, a business lacks strategic foresight and will struggle to meet goals. It’s time to get off the hamster wheel and create some direction. Use this episode to establish your business foundations and watch your goals come to life.

Topics covered in this episode include:

• Why I think operations are the most important part of a business
• How often you need to review your operations
• The key to creating a strong foundation for your business

Tune in to find out how successful business owners manage their operations.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Get the Small Business Task Appendix: https://jentaylorconsulting.com/worksheets/small-business-task/

Show notes available at: 

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you know your mission, vision, values, and goals? If you have some that you wrote a long time ago, when was the last time you reviewed them?

I go over mine pretty often. They can change over time, so it’s important to keep coming back to them again and again. In this episode of the Design Your Business podcast, I’m walking you through my process for writing and reviewing your mission, vision, values, and goals. 

Topics covered in this episode include:

• Introspective questions to ask yourself about your mission, vision, and values 
• How to sound different from your competitors 
• A goal-setting method for successful entrepreneurs

If you’re feeling listless in your business, this is a good place to start to ground yourself. Get back to the core of why you do what you do and create a plan to achieve your dream life.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/ 

Show notes available at: 

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Are you any better at self-care than I am?

Self-care is something I find extremely difficult, but I also believe it’s extremely important. I know I need to work on it, so I thought maybe we could do it together. Does that sound okay? 

In this episode of the Design Your Business podcast, I’m using Stacy Fisher’s eight dimensions of self-care as a framework to talk about self-care that goes deeper than sheet masks and wine. Your self-care practice has to be more all-encompassing than that if you expect to prevent burnout and be able to show up at your best in life and business. If that’s what you’re working towards, this is for you. 

Topics covered in this episode include:

• Tools you can use to personalize your self-care practices
• Creative ideas for non-traditional self-care 
• The key to a more effective self-care routine

Whether you already have some solid self-care practices in place or you’re starting from scratch, this episode has something for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/

Listen to the Podcast Episode with Stacey Fisher: https://jentaylorconsulting.com/85-the-8-dimensions-of-self-care-with-stacy-fisher/ 

Check Out Stacy Fisher’s Work: https://www.livingupp.com/ 

Take the Myers-Briggs Assessment: https://www.mbtionline.com/

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Could you use some help getting your business and life back on track for the second half of the year?

In this episode of the newly rebranded Design Your Business podcast, I’m taking you through three areas to focus on to recenter yourself: work-life harmony, boundaries, and life goals. 

You’ll have to tune in to the episode to find out why I chose these three areas and what I’m doing to stay on track in each of them. 

Topics covered in this episode include:

• A better approach to “work-life balance”
• One thing you can do to make working from home easier 
• A simple and practical strategy to work on your goals 

If you want to learn some simple ways to boost your life and business and take the second half of the year by storm, this is for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Have you ever felt like a sleazy salesperson? It’s the worst, right?

In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time. 

For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations. 

Topics covered in this episode include:

• Assumptions to avoid making about a couple you are selling to 
• Questions to ask a prospective client 
• How to make clients feel comfortable and respected 
• The best phrase to use in sales

If you hate sales calls, this is going to be a game-changer for you and your wedding business.

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:
Grab a free copy of Annie’s sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!

Follow @anniepreneur on Instagram: www.instagram.com/anniepreneur 

Connect with Annie P. on LinkedIn: www.linkedin.com/in/anniepassanisi 

Listen to the Too Legitimate to Quit podcast: https://www.podpage.com/too-legitimate-to-quit/ 

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Who is your ideal client?

Maybe you’ve got it nailed down or maybe you've never thought about this before. Even if you do have an idea of who your ideal client is, this is something that is constantly evolving.

In this episode, we’re covering who your ideal client is, how to talk to your ideal client, and how to create your ideal client. I’m also sharing examples of my ideal clients for each of my businesses and everything that I think about when I’m creating my ideal client.

A considerable part of creating your ideal client is knowing who you are as a business and your mission. The clearer you are on who you are and what you want, the easier it will be to envision your ideal client.

Tune in to get started!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Are you ready to be the wedding professional that everyone is talking about?

In this episode, I’m joined by wedding-professional mentor Carin Hunt to talk about how to become the wedding pro on everyone's lips. 

Getting the word out about your business goes beyond pretty logos and websites. There’s only so much you can do before you actually have to start putting yourself in front of people, but that can be scary, right? Let’s make it less scary together. 

Find out how to get the word out about your business, make genuine connections with ideal clients, and get more referrals so that you can establish yourself as the go-to wedding expert in your field. 

Carin Hunt is a seasoned mentor for wedding professionals with over 14 years of experience in the industry. Her time conducting creative events in the corporate setting inspired her entrepreneurial spirit, so she built a 6-figure destination wedding business that still stands today. Although Carin has retired from planning, she now empowers wedding professionals to find confidence in their business through proven strategies and powerful connections. Her mission is to expand community and collaboration in order to level up the industry as a whole.

Topics covered in this episode include:

• How to let people know what you do
• Getting the word out about your business to the right people
• Effective ways to make connections with ideal clients

If you’re not sure how to start putting yourself out there, start here.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Visit Carin’s Website: www.carinhunt.com

Get the Be the Gossip Workbook: https://creative-speaker-4528.ck.page/be-the-gossip 

Listen to Carin’s Podcast: https://celebrationpropodcast.buzzsprout.com/

Join the Celebration Pros Facebook Group: https://www.facebook.com/groups/502691684914836

Follow @celebrationpros on Instagram: https://www.instagram.com/celebrationpros/ 

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil Lowndes: https://a.co/d/2xr1JFH

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?

In this episode of Design Your Business, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people. 

Amy is a copywriter, online marketing strategist, and founder of A18 Media. She helps coaches show up for their business with authority, consistency, and authenticity, all while making marketing fun again!

Topics covered in this episode include:

• How repurposing content works 
• What to look for in your content when you’re repurposing 
• Why it’s good to post the same thing in multiple places

If you’re ready to simplify your marketing strategy while generating more content, this is for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Visit Amy’s Website: https://a18media.com/

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

When was the last time you updated your contracts?

This episode is about ensuring that your contracts are in tip-top shape and that you are covered when things go awry.

Let’s face it, not everything is within our control; sometimes things go wrong. What is within your control is how you are legally protecting yourself from the fallout if something does go wrong when you’re working with a client.

Our guest for this episode, Leah Weinberg, is an attorney and wedding planner, so she knows all about how to protect yourself in this industry. In this episode, she’s sharing her tips on what to include in your contracts, what mistakes to avoid, and how to choose your policies.

Leah Weinberg is an attorney, the owner of Color Pop Events (a New York City-based wedding planning company), and the author of The Wedding Roller Coaster. Her colorful work and party-planning tips have been published online and in print with Vogue, The New York Times, People, CNN, CNBC, Bravo, Martha Stewart, and The Knot, among many others. As a WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.

If it’s been a while since you gave your contracts a refresh, this is for you.


I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Color Pop Events: www.colorpopevents.com 

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you want to know a simple way to upgrade your marketing content? In this episode, we are talking about all things branding photography. 

But who needs branding photography? When should you get it done? How do you know you’re going to like the photos? Find the answers to these questions and more in this episode of the Design Your Wedding Business podcast. Cayla and David Cummings from Carhart Photography are here to share their insider industry knowledge to help you get the best results from your branding photoshoot. 

Cayla and David Cummings are the founders and CEOs of Carhart Photography, a multi-six-figure wedding photography and videography team business based in Austin, Texas. 

Topics covered in this episode include:

• What to expect from a branding photoshoot
• Surprising benefits of having brand photos 
• Why a headshot isn’t enough 

Are you ready to step up your image with branding photography? Let’s dive in.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit the Carhart Collective Website: www.CarhartCollective.com
Visit the Carhart Photography Website: www.CarhartPhotography.com
Follow @thecarhartcollective on Instagram: https://www.instagram.com/thecarhartcollective/
Follow @carhartphotography on Instagram: https://www.instagram.com/carhartphotography/
Follow Carhart Photography on Facebook: https://www.facebook.com/CarhartPhotography/
Follow @carhartphotography on TikTok: https://www.tiktok.com/@carhartphotography?lang=en
Subscribe to the Carhart Photography YouTube Channel: https://www.youtube.com/@carhartphotography

Show notes available at:
https://jentaylorconsulting.com/design-your-wedding-business-podcast/

What is a content creator and how do you use one in your business?

Is a content creator the same as an influencer? What about a photographer or videographer? Do I really need all of them? 

I set out to answer all these questions and more in this episode of Design Your Wedding Business with the help of Seattle-based content creator Sheena Kalso. Sheena is here to walk you through everything you need to know about working with a content creator to get the best return on your investment.

Topics covered in this episode include:

• A mind-blowing statistic that reveals the effectiveness of Instagram stories 
• How content creators are changing the wedding and events industry 
• The most effective sales tool that you already have at your disposal 
• An underutilized Instagram feature you should start using 

If you’re looking for innovative ways to grow your audience and increase your sales, this is for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit Sheena’s Website: www.sheenakalsocreates.com

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

If you could sit down with a human resources professional, what would you ask them?

This episode on the Design Your Wedding Business podcast is your opportunity to spend 30 minutes with your very own HR representative. Deliece Knights-Barnett is here to teach you everything you need to know about hiring and managing employees with professionalism and efficiency. 

Deliece Knights-Barnett is the founder of Dhalia Events, a wedding planning and production company based in the Hudson Valley, New York. She is also the vice president of HR for a half-billion-dollar company in the creative side of the consumer packaged goods industry.

Topics covered in this episode include:

• Tips and tricks to know when it’s time to hire someone 
• The difference between an employee and a contractor 
• What to do if things are going wrong with your new hire 

If you’re getting ready to make a hire, now is the perfect time for you to listen to this episode. Tune in to get your HR questions answered.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit Deliece’s Website: www.dhaliaevents.com
Follow @dhaliaevents on Instagram: https://www.instagram.com/dhaliaevents/
Follow Dhalia Events on Pinterest: https://www.pinterest.com/dhaliaevents/
Follow @dhaliaevents on Tiktok: https://www.tiktok.com/@dhaliaevents?is_from_webapp=1&sender_device=pc
Follow Dhalia Events on Facebook: www.facebook.com/dhaliaplanned

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Pop the champagne and cut the cake because it’s the Design Your Wedding Business podcast’s second anniversary!

Things are going to be changing around here, so I thought this would be a good opportunity to sit down for a chat and talk about how far the podcast has come and what direction it’s headed in. I’m so excited to talk to you about what I have planned for year three, so don’t go anywhere because it might just be the best year yet.

Topics covered in this episode include:

• Never-before-shared stats that you’ve helped me achieve by listening to my podcast
• Telltale signs you need help with your business
• An insider look at the process that goes into designing your dream business 

If you’re someone who’s curious about the stats and behind-the-scenes of other people’s businesses (I know I am) then you’ll enjoy this one!

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Schedule a Free Consultation: https://bit.ly/OperationalAudit

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you dream of being the wedding planner who all the local wedding professionals want to work with? Listen up! 

In this episode of Design Your Wedding Business, I’m connecting with DJ Craig Slater to learn about his corner of the industry and discuss how we as wedding planners can better serve our clients and build stronger relationships with other wedding professionals. He’s sharing everything you need to know about working with a wedding DJ, including great tips on communication, meetings, scheduling, and more!

Craig has been DJing all over the Pacific Northwest for more than 20 years. He worked with clients such as Microsoft, XBOX, Starbucks, and Nintendo before pivoting to weddings which turned out to be one of the most rewarding decisions he’s ever made.

Topics covered in this episode include:

• An exclusive behind-the-scenes look at a day in the life of a wedding DJ
• What DJs want your clients to know 
• One foolproof way to avoid a music-related meltdown on the big day

Are you ready to have the best work relationships of your career? Trust me, the DJs and other wedding professionals in your network will thank you for listening to this episode.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit Craig’s Website: www.bugsieproductions.com

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Are you considering diversity and inclusivity in your wedding planning process? 

In this episode of Design Your Wedding Business, De Evans and I discuss the promotion of diversity and inclusivity, how to diversify your network of wedding professionals, and how to ensure that your weddings are inclusive for all guests and vendors. 

De Evans Events creates epic weddings for epic couples. Diversity isn’t just a buzzword to them—it’s the heartbeat of their business. They are opening doors to creativity and collaboration by embracing diversity in all its forms. 

Topics covered in this episode include:

• Surprising ways inclusivity makes your job better 
• One thing on your website that could be causing you to lose clients 
• Unique questions to ask your couples to make them feel seen

Even if you consider yourself an inclusive service provider, there could be groups of people that you’re not factoring into your plans. Don’t miss this episode.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit De’s Website: https://www.deevansevents.com/
Follow @deevansevents on Instagram: https://www.instagram.com/deevansevents/
Follow De Evans Events on Facebook: https://www.facebook.com/deevansevents
Inclusivity guide: Terms & Resources for Inclusive Wedding Pros

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

When was the last time you took a vacation?

Summer is approaching and wedding season is ramping up at the same time, so you might be wondering how to take time for yourself and your family while still working with clients and getting everything done. 

In this episode of the Design Your Wedding Business podcast, I’m sharing my advice on how to take a vacation even when you think you’re too busy to do so.  I’m also giving you my tips for working on vacation if that’s something you choose to do. We’re talking about schedules, boundaries, relationships, and more! 

Topics covered in this episode include:

• How I plan my day if I’m working on vacation 
• Preparing your clients and team members for your time away 
• Setting boundaries and expectations for your vacation 

If you’re a chronic overworker who never takes time for yourself, this is a message you need to hear.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

What’s it like to work with a wedding photographer?

In this series on the Design Your Wedding Business podcast, I’m connecting with one wedding professional each week to talk about how we as wedding planners can better educate ourselves and our clients about different areas of the industry. In this episode, we’re learning all about wedding photography from Amy Soper. 

Amy is a Woodinville wedding photographer capturing joyful photos for all humans who delight in connection, individuality, furry friends, and a good laugh.

Topics covered in this episode include:

• Finding a photographer who is a good fit for your couple
• What to expect when you’re working with a photographer
• Planning enough time for photos on the wedding day

If you have questions about how to reach out to and work with a wedding photographer, you’ve come to the right place.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit Amy’s Website: www.soperphotography.com
Follow @yourfriendtographer on Instagram: https://www.instagram.com/yourfriendtographer
Follow Amy on Facebook: https://www.facebook.com/amysoperphotography

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

How do you know if you are moving in the right direction?

KPIs (key performance indicators) are the best way to see how your business is doing. Tayler Cusick-Hollman is returning to the Design Your Wedding Business podcast to teach you what KPIs are, which ones you need to know, and how to use them. 

If you have a hard time figuring out what marketing strategies are working well for you, this episode is going to set you on the right track. Tayler has got your back when it comes to simple and understandable marketing strategies. She knows how many other things you have to worry about in your business and complicated marketing is not something anyone has time for. 

Tayler is a marketing consultant, small-business builder, and founder of Enji: a suite of online marketing tools that fit your lifestyle and make sense for you. 

Topics covered in this episode include:

• A simpler way to think about KPIs 
• Why you need to track your numbers 
• Which KPIs you should track 

Are you looking for ways to simplify your marketing? If so, this episode will help.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Check Out Enji: https://www.enji.co/?ref=zwy0ywj
Follow @enji_co on Instagram: ​​https://www.instagram.com/enji_co/
Follow Enji on Facebook: https://www.facebook.com/enjimarketing
Follow Enji on LinkedIn: https://www.linkedin.com/company/enji
Listen to Episode 69: Marketing Tech Tools Are Your New Best Friend with Tayler Cusick-Hollman: https://designyourweddingbusiness.com/69-marketing-tech-tools-are-your-new-best-friend-with-tayler-cusick-hollman/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Sales. The word that triggers some kind of emotional reaction in all of us. 

Whether you love the sales process or you cringe at the thought of it, this episode of the Design Your Wedding Business podcast will help you perfect it. Sam Jacobson is here to help us with the good, the bad, and the ugly of all things sales-related for wedding planners and other professionals. 

Sam is showing you how to stand out from the crowd, get more inquiries, and ultimately make more sales so that your wedding business can thrive. 

Sam Jacobson helps wedding pros book better clients at higher prices using buyer psychology and behavioral economics. 

Topics covered in this episode include:

• The biggest challenge wedding professionals face when booking clients 
• Simplifying the sales process 
• How to book more clients 

Believe it or not, I’m excited to talk about sales, so let’s dive right in!

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit Sam’s Website: www.ideactionconsulting.com
Follow @ideactionconsulting on Instagram: https://www.instagram.com/ideactionconsulting/
Listen to the Own Your Business Podcast: https://ideactionconsulting.com/podcast
Get Half Off a Website Review with Sam:
https://ideactionconsulting.thrivecart.com/website-review/?coupon=HALFOFFREVIEW

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

I can’t believe this is Episode 100 of the Design Your Wedding Business podcast!

Whether you’re a long-time listener or a newbie, thank you so much for being here. 

In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on the wrong thing? What you really need is visibility, and I’m going to help you get it. 

Join me for a discussion about the difference between marketing and visibility, what visibility looks like for wedding planners and other business owners, and how to create more visibility for your wedding business.

Topics covered in this episode include:

• Why you should shift your focus from marketing to visibility 
• Ways to be more visible 
• How to create a visibility plan

Here’s to the next 100 episodes! Are you with me?

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Episode 67: Why You Should Be on Pinterest with Julianne Smith: https://designyourweddingbusiness.com/67-why-you-should-be-on-pinterest-with-julianne-smith/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Does SEO bring out the procrastinator in you? Yeah, me too. 

When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be. 

In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get started on your SEO. She’s sharing simple steps that you can take to get started without spending hours creating new content. 

Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.

Topics covered in this episode include:

• What SEO is and how it works 
• How to rank higher in search results 
• The power of SEO compared to other marketing tools

If you want to see your business at the top of the Google results page, tune in.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit Sara’s Website: https://saradoesseo.com/
Get Sara’s Wedding Blog Template: https://saradoesseo.com/wedding-blog-post-template/
Sign Up for the Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/
Follow @saradoesseo on Instagram: https://www.instagram.com/saradoesseo/
Follow @saradoesseo on TikTok: https://www.tiktok.com/@saradoesseo
Follow Sara on Facebook: https://www.facebook.com/SaraDoesSEO/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Are you trying to do your own market research in the wedding industry?

We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray is sharing everything you need to start researching your market and what’s going on within it. This episode will teach you where to find the data you need, how to understand it, and how to use it in your business. 

Shane McMurray’s goal is to help you generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify your core customer, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.

Topics covered in this episode include:

• Market data you need to know 
• An easy way to find the data you need 
• Avoiding overwhelm when you’re looking at data 

Tune in to start using more data in your wedding business.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit the Wedding Report Website: https://wedding.report/
Connect with Shane on LinkedIn: https://www.linkedin.com/in/shanemcmurray/
Subscribe to the Wedding Report YouTube Channel: https://www.youtube.com/c/TheWeddingReport
Access the Free Wedding Market Report: https://wedding.report/index.cfm/action/wedding_statistics/view/search_market/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Have you been thinking about sprucing up your website? 

It’s not uncommon to find that updating your website gets bumped down your list of priorities and before you know it it’s been five or more years since you last gave it a refresh. Maybe that’s you, or maybe you’re setting up your website for the first time, either way, I want to make sure your website is working for you in the best possible way! 

In this episode of Design Your Wedding Business, website designer Emily Foster and I are talking all about how to create effective websites that drive success for your wedding business. We’re covering everything from branding and visuals to strategy and goals (plus so much more). 

Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon, that works with wedding professionals around the world.

Topics covered in this episode include:

• How to know if your website is working for you 
• Common mistakes wedding professionals make on their websites
• Tips for improving your website experience

When social media platforms go down, your website is not going anywhere, so why not make it work for you?

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Get Emily’s Free Elevated Website Checklist: https://emilyfostercreative.com/design-your-wedding-business-elevated-website-checklist
Visit Emily’s Website: www.emilyfostercreative.com
Follow @emilyfostercreative on Instagram: https://www.instagram.com/emilyfostercreative
Follow Emily on Facebook: https://www.facebook.com/emilyfostercreative
Follow Emily on Pinterest: https://www.pinterest.com/emilyfostercreative/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/