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BoehringerTalks
Welcome to BoehringerTalks, the show where we answer questions you, our customer, have using our over 50 years of industry knowledge and expertise. Tune in every Wednesday for a new episode discussing our products and related clinical topics. --- (The views, thoughts, and opinions expressed are the author's own and do not necessarily represent the views, thoughts, and opinions of Boehringer Laboratories, LLC. as a whole. The material and information presented here are for general information purposes only.)
BoehringerTalks
"Mastering the Complex Sales" - A Review
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Boehringer Laboratories
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Season 1
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Episode 26
Brit interviews Senior Regional Sales Director, Brandon Castro, about "Mastering the Complex Sales: How to Compete and Win When the Stakes Are High!" by Jeff Thull. According to GoodReads, "It presents The Prime Process--a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor." Brandon tells us what he learned from the book and why he recommends you read it!
