The Secret Sauce of Giving Multiplier: Incentivizing Charitable Giving

Crow's Feet: Life As We Age

Crow's Feet: Life As We Age
The Secret Sauce of Giving Multiplier: Incentivizing Charitable Giving
Nov 26, 2025
Crow's Feet: Life As We Age

We’re coming upon the season of giving — the period when Americans’ generosity pours forth. According to Charity Engine, about one-third of the $590 billion given to charity each year occurs in December.

In this episode, Crows Feet explores an innovative charitable giving platform, Giving Multiplier

It combines heartfelt, personal donations with making it far easier to have an impact on some of the world’s most pressing issues: global health and poverty, animal welfare, and climate change.

The Giving Multiplier concept of “bundling donations” emerged from charitable giving research at Harvard University by Dr. Joshua Greene and Dr. Lucius Caviola. They found people were incentivized to give when they could combine their personal interests with global concerns.

Giving Multiplier adds to your gifts to both the local and global charities by up to 25% (30% for Crow’s Feet listeners), depending on the allocation. 

Listen to this interactive episode, then return to it on your laptop to follow along with the tutorial. It can be found at 8 minutes in. 

Links and further information: 

www.givingmultiplier.org/CROW

For more information about Dr. Joshua Greene and Dr. Lucius Caviola

If you’d like to inquire about supporting Giving Multiplier, please contact Matt Coleman, at matt@givingmultiplier.org

And check out the insightful daily perspective by Crows Feet writers at www.crowsfeetlifeasweage.com.

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