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How did Jacynth Bassett, 34, come to represent the battle against ageism in the U.K. and become a global force for advancing women’s age inclusivity?

It wasn't her Cambridge University training as a lawyer. 

It was her deep desire to become more entrepreneurial in a way that made a difference.

Jacynth was galvanized  by her mom, who, on the verge of 60, tried hard to find stylish brands that “didn't just cater for young, slim women.” 

Jacynth responded by founding her first fashion brand, the Bias Cut, in 2016. 

Soon after, she realized that really changing the perception and narrative around aging needed a more robust effort. Ageism is Never in Style was launched —now a global consultancy and community platform addressing age inclusivity, intergenerational connection and longevity. 

Join host Jane Trombley in conversation with Jacynth about the remarkable trajectory of Ageism is Never in Style across brands, societies, and cultures. It’s a growing community of spokespeople can potentially include YOU.

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Show Notes:

Ageism is Never in Style

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The Bias Cut

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